How do brands create customers who stay for years or even decades?

In this episode, we break down the model behind lifelong loyalty, emotional connection, and trust-based customer experience - the kind that drives repeat revenue, referrals, and real brand love.

Our guest is John Boccuzzi, Jr., CX leader, speaker, author of The Art of Seducing Your Customers, and President of ISG Research. With 30+ years studying how companies build trust and deliver memorable customer experiences, John shares the frameworks and stories that prove: CX is not a cost center — it’s a growth engine.

You’ll learn:

The #1 factor that determines whether customers return

Why customer experience is more emotional than operational

The “Ruth Story” - how one pair of glasses changed John’s entire view on CX

How to scale empathy, trust, and personalization across big organizations

What brands get wrong when implementing AI in customer experience

The future of CX and what will matter most in the next 12 months

If you lead customer experience, marketing, service, brand, or product, this conversation will reshape how you think about delivering value.

Watch Next: https://www.youtube.com/watch?v=rgNCaTYkXCE&t=1864s

Key Moments:

0:00 Meet John Boccuzzi, Jr.

3:20 What Customer Experience Really Is

5:20 The “Ruth Story”: Creating Emotional Loyalty

10:10 Why Having a Point of View Builds Trust

15:15 Training Teams to Deliver Great CX

18:55 Scaling Emotional Customer Experiences

23:30 How AI Fits Into Customer Experience

29:55 The Power of First Impressions

33:25 How Brands Stay Relevant Today

37:15 Make the Customer Journey Simple

42:55 The Future of Personalization

49:15 Common Misconceptions About CX

50:27 A Trend to Bet On (That Isn’t AI)

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