Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth.     Show Notes:   NNormal: https://www.nnormal.com/   Kilian Jornet: https://www.instagram.com/kilianjornet/   Lymbus: https://www.lymbus.com/en   Camper: https://www.camper.com/   The Alpine Connections: https://blog.nnormal.com/alpine-connections-completed/   Elhousine Elazzaoui: https://www.youtube.com/watch?v=DKjG8AikN-8   Kboix Technology: https://www.nnormal.com/en_US/content/kboix   Yvon Chouinard "Let My People Go Surfing" (book): https://amzn.to/3BV5Uyf   Kilian Foundation: https://www.kilianjornetfoundation.org/       Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media   Meet us on Slack: https://www.launchpass.com/second-nature   Follow us on Instagram: https://www.instagram.com/secondnature.media   Subscribe to our newsletter: https://www.secondnature.media   Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia