Welcome to Episode 21 of The Nutrition Business Show! In this episode, I’m joined by Katrina Cobb, our support coach inside my flagship program for nutrition professionals inside the Momentum Club, and we’re diving into the art and strategy of creating lead magnets that gets you paying clients.

In this episode, Katrina and I break down the essential steps to designing lead magnets that not only align with your audience's needs, but also set your business up for long-term success. 

Here are some of the things you’ll learn from this episode:

✔️ Why simplicity is key when creating lead magnets and how to meet clients where they are in their journey.

✔️ How to design lead magnets that offer a quick win, while filtering out freebie seekers.

✔️ Why email marketing is critical for building trust, nurturing relationships, and boosting conversions.

✔️ Proven strategies to improve email open rates, click-through rates, and avoid spam filters.

✔️ The importance of humanising your messaging to foster meaningful connections with your audience.

If you’ve ever wondered how to craft a lead magnet that resonates, delivers value, and leads to paying clients, this episode is your ultimate guide.

Next, be sure to head over to Instagram @charlynooi and let me know what’s your biggest takeaway from today’s episode?

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CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 20 of The Nutrition Business Show! In this episode, we’ll be breaking down the steps to bringing in consistent leads to your business and the importance of setting up marketing funnels.

Here are some of the things you’ll learn from this episode:

✔️ How to attract quality leads with content that resonates.

✔️ The importance of having clear call-to-actions to turn your followers into leads for your business.

✔️ How you can grow your email list with a strategic lead magnet.

✔️ The role of email marketing in nurturing leads and deepening the relationship to keep you front of mind.

✔️ Proven strategies to convert followers into clients, even if your following is small.

Whether you’re just starting out or looking to advance your marketing strategies, this episode is packed with insights that will help you build a reliable pipeline of clients.

Next, be sure to head over to Instagram @charlynooi and let me know if you have a lead magnet or email list.

Until next week, keep shining your light!

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CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 
If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 19 of The Nutrition Business Show. In this week’s episode, I sat down with Jacqui Naughton from White Deer Graphic Design to dive into the world of branding and design for dietitians and nutritionists.

Join us as we chat about the essential framework for building a memorable brand that stands out and resonates with your ideal audience. 

Here are some of the things we are going to unpack:

✔️ How to create a recognisable and trustworthy brand using Jackie’s WOW branding framework.

✔️ The importance of understanding your audience and how that impacts your design choices.

✔️ How to leverage tools like Canva for DIY design and ways to streamline your design process.

✔️ When is it the right time for hiring a graphic designer and what to look for in a designer’s portfolio.

Whether you’re just starting your business and looking to DIY your brand, or wanting to refine your visual branding, this episode will be a valuable one to tune in to! 

Be sure to head over to Instagram @charlynooi and let me know: What’s one branding tip you’re excited to implement from this episode?

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ABOUT JACQUI

Jacqui Naunton is a graphic designer turned online design coach for small business owners. Jacqui is the CEO of White Deer Graphic Design where she has helped hundreds of passionate business owners grow their businesses by giving them the skills and confidence they need to create their own incredible visual brand and graphics. Jacqui has helped her clients sell out workshops, gain followers and book out their businesses through the power of design. 

Jacqui is the host of Seriously in Business, the podcast for all things branding, design, marketing and business strategy. She also serves hundreds of thousands of viewers on her YouTube channel with branding advice and Canva tutorials, and leads a team in her virtual design studio to create brands, graphics and templates for passionate business owners. Jacqui is a mum, cheesecake lover and Canva enthusiast.

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CONNECT WITH JACQUI

Instagram: http://www.instagram.com/whitedeergd

Youtube: http://www.youtube.com/@jacquinaunton

Website: www.whitedeer.com.au/hangout

CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 18 of The Nutrition Business Show! In today’s episode, we’re exploring one of the biggest opportunities of the year for nutrition business owners to get a quick cash injection during Black Friday. This holiday shopping event isn’t just for retailers; it’s an ideal time to boost your business with strategic offers and ethical campaigns.

This episode is packed with 10 creative Black Friday ideas for nutrition businesses, and there’s an idea for you no matter what stage your business is at! There’s ideas ranging from low-ticket digital products, mid-ticket group programs, or high-ticket coaching programs.

Here are some of the things you’ll learn from this episode:

✔️ Why Black Friday is a prime opportunity to convert fence-sitters, or get new clients into your world, especially heading into the January season.

✔️ Ten innovative ideas for Black Friday promotions, from low-ticket digital products to high-ticket coaching packages.

✔️ How to craft offers that resonate with your audience while staying true to ethical marketing practices.

✔️ Tips for leveraging consumer behaviour insights to maximise sales during the holiday season.

✔️ Special considerations for Accredited Practising Dietitians in Australia when running promotions and offering discounts on services.

If you want to make the most of Black Friday and set your business up for success in the new year, this episode is a must-listen! 

Next, be sure to head over to Instagram @charlynooi and let me know, what are you thinking of selling for this Black Friday?

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LINKS MENTIONED IN THIS EPISODE

Accelerator Program - https://charlynooi.com/accelerator-program

That Clean Life (Get 20% off on your first 4 months) - https://get.thatcleanlife.com/2edulc

Foodzilla - https://foodzilla.io?via=charlyn

APHRA Rules on Offering Discounts - https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Summary-of-the-advertising-requirements.aspx

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CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 17 of The Nutrition Business Show! Today, I am sitting down with Joshua Smith, founder of Fortitude Nutrition Coaching and Hero Nutrition Mentoring. We’re diving deep into the strategies that’ll help your clients achieve better results, boost client retention, and ultimately grow your revenue. 

In this episode, Josh shares his expert insights as a nutrition coach on how behaviour change and tapping into your clients’ intrinsic motivation are the keys to long-term success. If you’ve ever struggled to help clients make lasting changes or are seeing your clients drop off and not return, this episode is for you.

Here’s what we’ll be unpacking in this episode:

✔️ How to bridge the gap between knowledge and real-life application through client-centred goal-setting.

✔️ The critical questions you need to ask in new client sessions to set them up for success. 

✔️ Practical frameworks you can implement in your sessions to help clients overcome roadblocks and achieve their goals.

✔️ Tips on setting boundaries, maintaining high engagement, and preventing burnout in your coaching practice.

If you’re ready to take your nutrition coaching business to the next level, this episode is a must-listen! 

Be sure to head over to Instagram @charlynooi and let me know: What’s one thing you struggle with when it comes to working with clients? 

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ABOUT JOSHUA 

An ex-musician and school teacher turned nutritionist and mentor, Josh Smith is a Performance Nutritionist with a deep passion for understanding human behaviour.

Since founding Fortitude Nutrition Coaching in 2016 and HERO Nutrition Mentoring in 2022, Josh has been on a mission to help coaches transform lives—not just bodies. By blending insights from Motivational Interviewing, ACT, CBT, and performance coaching, Josh aims to empower coaches to adopt a coaching mindset and skillset that truly makes a difference whilst reigniting their passion for coaching and reducing the risk of burnout. 

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CONNECT WITH JOSHUA

Instagram (FNC): https://www.instagram.com/fortitudenutritioncoaching/

Instagram (Hero Mentoring): https://www.instagram.com/hero.nutrition.mentoring/

Website: https://www.fortitudenutritioncoaching.com.au/ 

.

CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 16 of The Nutrition Business Show. In today’s episode, we’re diving into a brand new series, Instagram GlowUp! ✨

In this episode, I’m sharing practical strategies to polish up your Instagram profile and content marketing strategy so you can stand out in the online space and attract high-value clients to grow your nutrition business.

I’m auditing a client’s Instagram page, Kate Timp from @fitandfabwithkate, to discuss what I’d suggest optimising.

Be sure to tune in to this YouTube video: https://www.youtube.com/watch?v=OrFgKG8zmBk  so you can watch over my shoulder and see my screen as I’m reviewing her page.

Here are some of the things you’ll learn from this episode:

✔️ How to sharpen your messaging to draw in the right audience and boost engagement on your page.

✔️ The powerful role that engaging, high-quality content plays in elevating your personal brand.

✔️ The right way to use hashtags to increase visibility and get in front of your ideal clients.

✔️ Tips for creating impactful pinned posts, keeping carousels simple, and including strong calls-to-action to turn followers into clients.

If you’re ready to polish your page, stand out, and connect with serious clients, this episode is for you! 

Don’t forget to join the conversation on Instagram @charlynooi and let me know: What's the first thing you're going to change on your Instagram page after listening? 

.📲 CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 15 of The Nutrition Business Show. In today’s episode, we’re diving into three proven Instagram strategies that will help you attract and sign high-value clients – even if you are starting from scratch or don’t have a massive social media following. 

In this episode, I shared the 3 key strategies I used to grow my online IBS practice to multiple six-figures, and how I had a $32k launch with only a few thousand followers! 

Here are some of the things you’ll learn from this episode:

✔️ How narrowing my focus to a specific niche became a game-changer, helping me attract more clients and skyrocket my business growth.

✔️ How weaving storytelling into your Instagram content can boost engagement and build a stronger connection with potential clients.

✔️ A step-by-step guide to creating an automated sales process that nurtures leads and turns them into paying clients on repeat.

If you are looking for a roadmap to grow your visibility online and sign more clients, this episode is for you!

Don’t forget to join the conversation on Instagram @charlynooi and let me know, what’s your biggest takeaway from this episode? 

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📲 CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 14 of The Nutrition Business Show. In today’s episode, we’re diving deep into one of the most critical skills for growing your nutrition practice—sales.

In this episode, I shared the 5 golden rules every dietitian and nutritionist must master in order to convert more clients and grow your practice, while staying true to your values as a health professional. If you’ve ever felt uncomfortable about selling yourself, this episode will shift your perspective and empower you to embrace sales as a way to serve your clients better and handle objections with confidence.

Here are some of the things you’ll learn from this episode:

✔️ How to shift your sales mindset and overcome any feelings of discomfort.

✔️ Why creating a client-centred process is the key to winning more sales.

✔️ How listening more than you speak helps to build trust and empower your prospect to come to their own decision about working with you.

✔️ Proven techniques to handle objections with confidence and turn them into opportunities.

✔️ Why the fortune is in the follow-up.

Whether you’re just getting started with your practice, or looking for ways to refine your sales approach to optimise your conversions, this episode will guide you to get more “yes!” to your program, while staying aligned with your values as a health professional. 

Next, be sure to head over to Instagram @charlynooi and let me know, what’s one realisation you’ve had about selling after listening to the episode? 

.🔗 LINKS MENTIONED IN THIS EPISODE

3 Steps to Sign Your Next Nutrition Client in 7 Days or Less: https://charlynooi.com/sign-clients-fast-guide

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📲 CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 13 of The Nutrition Business Show. In today’s episode, I sat down with Nadine Nethery, a talented copywriter and customer experience strategist, to dive into the essential strategies behind crafting audience-driven copy, building high-converting sales funnels, and designing impactful sales pages that attract and retain your dream clients.

Join us as Nadine uncovers the secrets to creating impactful, audience-centred copy that magnetises your ideal clients and boosts your conversion rates. If you’re feeling lost when it comes to finding the right words to put on your social media content, sales copy, or website, this episode is for you!

Here are some of the things we are going to unpack:

✔️ How to write copy that cuts through the noise to attract your dream clients and inspires them to take action.

✔️ The power of audience insights and surveys in creating relatable, compelling copy that drives results.

✔️ The importance of infusing personality and sharing unique perspectives to stand out in the crowded online space as an online dietitian.

✔️ The value of using AI tools like ChatGPT, while still maintaining your authentic voice.

✔️ Practical advice on balancing your business with your personal life and when to DIY vs. outsourcing copywriting tasks.

Don’t miss this conversation full of practical tips and strategies to take your online business to the next level!

Be sure to head over to Instagram @charlynooi and let me know: what’s your biggest takeaway from this episode?

.🔗 LINKS MENTIONED IN THIS EPISODE

10 Strategic Survey Questions (Nadine’s Free Guide) - https://link.candocontent.com/nutrition-business-show

Bonjoro - https://www.bonjoro.com/

Hotjar - https://www.hotjar.com/

Do Less Book by Kate Northrup - https://shop.katenorthrup.com/products/do-less-a-revolutionary-approach-to-time-and-energy-management-for-ambitious-women

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ABOUT NADINE

Nadine Nethery is an audience-driven copywriter and customer experience strategist for savvy online business owners who want to intentionally attract, retain and wow their dream customers.

Her signature LEAN copy method turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and create brand advocates who happily do the word-spreading for you.

Over the past 8 years, Nadine has given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business.

.📲 CONNECT WITH NADINE

Website: https://candocontent.com/

Instagram: https://www.instagram.com/candocontent/

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📲 CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Welcome to Episode 12 of The Nutrition Business Show. In today’s episode, we’re diving into the inspiring journey of a nutritionist who generated $22,000 in revenue before launching her online course.

In this episode, we’ll break down the three key strategies that fueled her success to generate $22,000 before the launch of her online course. If you’re looking for proven strategies to build and launch a successful online nutrition program, you won’t want to miss this episode!

Here are some of the things you’ll learn:

✔️ How to create a program framework that resonates with your ideal clients.

✔️ Why building a loyal audience before your course launch will set you up for success.

✔️ The power of pre-selling to gather valuable feedback and validate your framework before you launch.

If you’re a dietitian or nutritionist ready to scale your business and achieve more freedom and flexibility with your schedule, tune in to discover how to turn your expertise into a thriving online program.

Once you listen to the episode, be sure to head over to Instagram @charlynooi and let me know, what is your biggest takeaway from the episode?

.🔗 LINKS MENTIONED IN THIS EPISODEApply for the Momentum Club → ⁠https://charlynooi.com/momentum-club.

📲 CONNECT WITH ME

Web: ⁠⁠⁠https://www.charlynooi.com⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/charlynooi⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/charlynooi⁠⁠⁠

YouTube: ⁠⁠⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 
If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!