Taylor Swift is more than a pop star. She’s one of the most powerful personal brands of our time. And the way she markets herself holds powerful lessons for nutrition entrepreneurs who want to stand out online and attract clients.

In this episode, you’ll learn 5 branding lessons from Taylor Swift that you can apply in your business.

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📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

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REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

If you’ve been pouring your energy into your nutrition business but struggle to hit consistent $5K months, this episode is for you. I’m sharing the exact shifts that helped me go from just starting out… to hitting $1 million in revenue in 3.5 years.

Inside, I share:

✔️ Why selling sessions is capping your growth (and what to do instead)

✔️ The messaging mistake that causes potential clients to scroll past you

✔️ How to set up a simple client-attracting funnel so leads come in consistently

✔️ Practical tips you can implement this week to get out of the $5K rut

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Other Relevant Links:

🚀 Client Funnel Starter Kit: Build your client attraction funnel and start turning leads into paying clients. Grab it here → https://charlynooi.mykajabi.com/client-funnel-kit

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📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Eight years ago, I was sitting at my kitchen table with no Plan B, no safety net. Just me, my laptop, and a determination to figure this out. Today, I’ve built 2 multi-six figures businesses and a 7-figure online business… but if I’m being honest, there are so many things I’d do differently if I could start over.

In this honest episode, I’m pulling back the curtain on the real and raw BTS on what worked, what didn’t, and the costly decisions I’d do differently if I had to start all over again.

Whether you’re just getting started or growing your practice online, these insights will help you shortcut the detours and get results faster (without the overwhelm).

Inside, I share:

✨ The no. 1 mistake that kept me stuck in the early years

✨ What I wish I knew before deciding what to sell

✨ The truth about referrals, burnout, and undercharging

✨ And how shifting from “clinician” to “CEO” changed everything

Hit play to learn from my missteps so you can build smarter, faster, and with way less stress 🎧

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📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Maybe you promised yourself 2025 would be the year you finally go all in, but we’re past the mid-year mark and you’re still staring at a blank content calendar wondering what to post. If showing up on Instagram feels overwhelming (and kind of pointless), this episode is for you.

I’m breaking down the Instagram strategy that’s helped my clients, many of them introverts, sign their first (and next) paying clients without a big following, dancing on Reels, or posting every day. 

This isn’t about chasing trends or hustling for likes. It’s about creating intentional content that builds trust and actually leads to conversions.

What You’ll Learn:

✔️ Why posting tips alone won’t bring in clients and what to do instead

✔️ The 3 types of content that move followers from lurkers to paying clients

✔️ How to optimise your Instagram profile to attract the right people

✔️ A 30-day content plan that works even if you have fewer than 500 followers

✔️ Why introverts often have the edge when it comes to Instagram marketing

Hit play to learn how to simplify your strategy, show up more authentically, and start signing clients with content that actually connects. 🎧

🔗 RELEVANT LINKS

🚀 Client Funnel Starter Kit: Build your client attraction funnel and start turning leads into paying clients. Grab it here → https://charlynooi.mykajabi.com/client-funnel-kit

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📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Feeling stuck trying to grow your online nutrition business? 

Discover the #1 costly mistake keeping most dietitians broke and overwhelmed, and learn the simple first step to finally build momentum toward $5K months.

In this episode, you’ll discover:

✔️ The #1 reason your online business feels misaligned (and broke)

✔️ How to stop sounding like every other nutritionist and stand out online

✔️ A clarity-building exercise to define your niche and your signature offer

✔️ Your next steps to attract dream clients and gain traction toward $5K months

After coaching over 1,200 nutrition professionals, I’ve seen this same mistake hold so many dietitians back, causing them to work harder than ever but without real progress.

This could be the turning point to stop doing all the things and start building a focused, freedom-filled nutrition business that works.

Hit play on this episode and let’s clear the fog so you can move from confusion to clarity, confidence, and momentum. 🎧 

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Client Funnel Starter Kit: The practical, step-by-step training to help you create your lead magnet, welcome email sequence, and set up your sales funnel over one weekend without the tech overwhelm.  Get Instant access here → http://charlynooi.mykajabi.com/client-funnel-kit.

📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

After a restful two-week holiday (and locking in the dreamy ocean-view villa for the 2026 Nutrition Business Retreat in Phuket!), I’m diving into one of the most common sales mindset hurdles I see: how to confidently transition from DM convo to discovery call without the ick. 

Because the truth is having people reach out is just the beginning. If you don’t know how to guide those conversations toward your offers, you’ll stay stuck in “chatting mode” instead of actually signing clients.

What You’ll Learn:

✔️ A word-for-word script to progress someone from DM to discovery call

✔️ How to qualify leads (so you’re not giving away free coaching)

✔️ What to say when you’re scared of sounding “salesy”

✔️ Real-life examples to help you reframe rejection and handle objections like a pro

✔️ The exact questions to ask to move a lead to a clear and confident YES

Hit play on this episode and learn how to lead sales conversations with confidence, so you can turn warm leads into paying clients without second-guessing yourself. 🎧

🔗 LINKS MENTIONED IN THIS EPISODE

Client Funnel Starter Kit: The practical, step-by-step training to help you create your lead magnet, welcome email sequence, and setup your sales funnel over one weekend without the tech overwhelm. Get instant access here → http://charlynooi.mykajabi.com/client-funnel-kit

.

📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Instagram is a great place to get discovered, but it’s what happens after someone finds you that turns a follower into a paying client.

In this episode, I’m breaking down 3 beginner-friendly funnels every nutrition business needs to grow consistently without relying on social media 24/7.

What You’ll Learn:

✔️ How to use a freebie to turn followers into leads (Visibility Funnel)

✔️ How to build trust with a simple email sequence (Nurture Funnel)

✔️ How to guide warm leads into discovery calls (Sales Funnel)

✔️ How to put it all together inside the Client Funnel Starter Kit

If you’re making under $2K/month and want to hit consistent $10K months, these simple systems will help you get there, with less stress and more structure.

Hit play on this episode and let’s get your funnels working behind the scenes 🎧

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🔗 LINKS MENTIONED IN THIS EPISODE

Client Funnel Starter Kit: The practical, step-by-step training to help you create your lead magnet, nurture sequence, and sales funnel from scratch without the tech overwhelm. Get instant access here →http://charlynooi.mykajabi.com/client-funnel-kit

.

📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

In this behind-the-scenes episode, I’m pulling back the curtain on how I run two online businesses in around 30 hours a week while being a present mum and leading a remote team of 19.

You’ll hear the raw, honest truth about how I got here (hint: it wasn’t an overnight success), what I’ve learned from hiring and firing, and why outsourcing has been the key to sustainable growth and more freedom.

What You’ll Learn:

✔️ A full breakdown of my team (who does what, and how we stay connected)

✔️ My exact hiring journey: from my first 5-hour-a-week VA to now a team of 19

✔️ The hiring mistakes I made (and what I do differently now)

✔️ The leadership mindset shift that changed everything

✔️ What to outsource first if you’re feeling overwhelmed in your business

I also share how my Impact VA Group service can support you in growing your business with done-for-you marketing so you don’t need to worry about training someone from scratch.

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LINKS MENTIONED IN THIS EPISODE

🔗 Download FREE Guide: Top 10 Tasks to Outsource as a Health Business Owner. Download here: https://charlynooi.mykajabi.com/10-ways-va-grow-health-business

🔗 Impact VA Group: Delegate your content, tech, and launch tasks to our expert virtual team so you can continue moving the needle forward in your business while you enjoy a slower season (or even take a well-deserved break). Learn more → https://charlynooi.mykajabi.com/virtualassistants

🔗 Watch Free Training: Grow Your Business to 6-Figures With Scalable Online Programs. Watch here: https://charlynooi.com/6-figure-course-masterclass-eg

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📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Struggling to come up with Instagram content this month? You’re not alone. The good news is, you don’t need to be posting every day to stay visible and get clients.

In this episode, I’m sharing the only three types of Instagram posts you need this month to stay top-of-mind, build trust, and keep your audience warm (even if you’re taking time off). 

What You’ll Learn:

✔️ Why “less but intentional” content works in July

✔️ The 3 post types that keep you visible and help you make sales

✔️ Simple visibility post ideas that drive DM automations & grow your list

✔️ How to build your content plan in under 60 minutes

✔️ Where to get support if content feels like a constant grind

Whether you’re feeling stuck with ideas or just want to simplify your content plan for the month, this is your go-to Instagram strategy for July.

Hit play on this episode and let’s get you visible on Instagram 🎧  

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🔗 LINKS MENTIONED IN THIS EPISODE

• Impact VA Group: Delegate your content, tech, and launch tasks to our expert virtual team so you can continue moving the needle forward in your business while you enjoy a slower season (or even take a well-deserved break). Learn more → https://charlynooi.mykajabi.com/virtualassistants

• ManyChat: Automate your DM replies and grow your email list while you’re offline. Get it here: https://manychat.partnerlinks.io/6paiwnvyxf12

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📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

July feeling a little… quiet?

Sales slowing down and engagement dipping?

If you’re feeling the pressure of a slower sales month and questioning whether your offers still work, you’re not alone.

And no, your business isn’t broken.

In this episode, I’m sharing 3 simple strategies to help you stay visible, nurture warm leads, and stop second-guessing yourself during quieter seasons. If you’ve been doing “all the things” and still not seeing results, this is your July reset.

What You’ll Learn:

✨ Why slower months are part of the process (not a failure)

✨ How to stay front-of-mind without posting daily

✨ The easiest way to grow your email list using DM automation

✨ How to nurture leads now for stronger sales later in the year

This episode is actionable and focused on helping you shift your energy,  so you can stop spiraling and start building a business that works even when you’re taking time off.

Hit play on this episode and let’s get you back in control 🎧  

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🔗 LINKS MENTIONED IN THIS EPISODE

Digital VA Concierge: Let my team help you stay visible and organised while you enjoy a slower season (or even take a well-deserved break). Learn more → https://charlynooi.mykajabi.com/virtualassistants

ManyChat: Automate your DM replies and grow your email list while you’re offline. Get it here → https://manychat.partnerlinks.io/6paiwnvyxf12

Client Funnel Starter Kit: Build a simple client-getting funnel from scratch (even if you’re brand new to email marketing or aren’t techy). Get instant access here → https://charlynooi.mykajabi.com/client-funnel-kit

.

📲 CONNECT WITH ME

Web: ⁠https://www.charlynooi.com⁠

Facebook: ⁠https://www.facebook.com/charlynooi⁠

Instagram: ⁠https://www.instagram.com/charlynooi⁠

YouTube: ⁠https://www.instagram.com/charlynooi

.

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!