In today’s episode of the Live UNREAL Podcast, Jeff is speaking with Drew Mahar, a rockstar real estate agent from Royal Oak, Michigan. Drew has two main sources of business: his database and farming. Database marketing isn’t really considered “old school”, but the way Drew grew his database pulls from old-school tactics.

Drew tries to use local ties as much as possible. He understands his local area, and he uses that to brand his business. Learn how to leverage your knowledge of your local market and traditional methods of marketing to grow a powerful database that can net you consistent, high-quality leads. 

We also discussed…

• Pricing strategies

Quotes

“When people drive down the street, I want them to see our brand everywhere.”

“Don’t hide feedback. Transparency is key.”

Key Points 

1. You need to give where you live. Drew gets in front of every local business he can to build a partnership and mutually-beneficial relationship. He continues to implement old-fashioned door knocking and uses postcards to add a personal touch to his brand. This is an amazing way to grow an organic database that’s more valuable than something you can purchase online. 

2. Change your marketing strategy depending on who you’re marketing to. For “funky” Ferndale, Drew tries to make his message a little more off-the-wall. For a more upscale town like Birmingham, MI, Drew changes his marketing once again to appeal to that audience. 

3. Your brand should be reflected in your customers’ experiences. Drew’s brand is a friendly, local market expert. As a result, Drew tries to be as transparent as possible and really look out for his clients. He doesn’t sugarcoat things because he wants to come across as someone in your corner that you can trust.