Olivia has been a Consumer Strategist and Marketing expert for large brands for over 20 years. At British Airways she launched a number of industry-first services on ba.com and drove up customer loyalty resulting in award-winning direct marketing campaigns. At British Gas, she led the consumer engagement programme for the national smart meter rollout, the largest infrastructure upgrade in the UK’s history. This included leading a multi-channel engagement programme with a particular focus on digital, social media, and PR channels. She has since worked with the Department of Business & Energy on further consumer engagement projects. Olivia is now a Board Trustee for Public Health Collaboration in the UK, a charity focused on educating the public and healthcare community on diet and lifestyle, and she has a particular passion for empowering the younger generation to make informed decisions about their own health.

Twitter & Instagram: @oliviakhwaja

Timestamps: 00:00 Trailer 00:50 Introduction 07:37 Public Health Collaboration 10:17 Metabolic health 16:34 Food system and sick people 23:55 How the system works 29:07 Saving corporations money 35:45 Banning meat 40:36 Plant-based vs. animal-based diets 48:29 Closing

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