The Fitness Marketing Agency Podcast

The One Rule This 24-Year-Old Followed to Build a Thriving Gym


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In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-quality facility and how having a dedicated sales staff member has allowed him to scale and fine-tune his business. Dean also shares his roadmap to success, utilising skilled mentorship and immense self-discipline to drive Embassy to new heights. If you're a gym owner looking to increase revenue and improve your service offerings, this episode is packed with actionable insights.

Key Highlights:

  • The habits of a young gym owner who skyrocketed to success in 9 months.

  • How to look after and care for 300 open gym and 105 Personal Training clients.

  • Transitioning to SGPT to offer a more scalable and profitable coaching model.

  • Finding, hiring, and training a full-time sales member to drive growth.

  • The layout needed for a high-quality open gym with personalised coaching.

  • Improved sales strategies with help from FMA, driving significant revenue.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=deanpodcast

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Dean on Instagram:

https://www.instagram.com/coach_dmc_/?hl=en-gb

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: 

https://ptqualification.com/pt-certification.

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The Fitness Marketing Agency PodcastBy Fitness Marketing Agency Limited

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