Scaling isn’t the only path to growth—sometimes, the real magic lies in simply improving what’s already there.

In this After the Show segment, we dive into the powerful mindset shift from obsessing over scale to focusing on refinement. From optimizing just one customer touchpoint to enhancing your existing systems, this episode will inspire you to grow by getting better—not just bigger.

[2:21] Focusing on improving vs. the constant scale and growth

[2:39] Why improving can organically lead to business growth

[3:25] How to deliver incredible experiences using a simple framework

[4:53] The value of refining what already works

[6:42] Making a big impact by improving just one touchpoint

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