The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Let's talk about broad match keywords, how to change your bids in Google Ads, and what a bad search term looks like!

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/kw2EEFjjzh8

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/hUvUbIc1RSU

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube:  https://youtu.be/mjteO7aefpY

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

This Episode on YouTube:  https://youtu.be/kZNThdaaZfE

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube:  https://youtu.be/uKxPAHGmXpQ

Show Notes:
This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube: https://youtu.be/e5hJwbHi_Ng

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.

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Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.

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Get Opteo for free for two months - https://opteo.com/psp

Watch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20k

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features are a great way to automate some aspects of your account!

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