The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned. 

(6:51) Your three targeting options

(16:38) “Landing pages from your standard ad groups"

(18:35) Blocking

(23:40) The dynamic search terms report 

 (27:00) Results

(29:26) Lessons learned

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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more.

(5:10) Is smart bidding + RSA + broad match ideal?

(15:41) Should I block competitor searches?

(22:03) How to choose your first bids for manual bidding?

(29:29) How do you qualify the quality of the lead using the search term?

(38:45) Does Performance Max work well for all industries?

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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or not use them.

(7:42) What are Dynamic Search Ads?

(11:20) Benefits of Dynamic Search Ads

(14:52) How Dynamic Search Ad targeting works

(20:33) How ad headlines are created in Dynamic Search Ads

(25:59) When to use/not use Dynamic Search Ads

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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.

(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords

(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only

(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only

(26:11) Pros and cons of search campaigns with broad match and target CPA

(32:31) Pros and cons of Performance Max campaigns

(34:57) Pros and cons of dynamic search campaigns

(38:23) Pros and cons of shopping campaigns

(40:42) Pros and cons of brand campaigns

(43:10) Pros and cons of funnel-adjacent campaigns

(46:02) Pros and cons of remarketing on search campaigns

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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.

(5:45) Settings overview

(8:24) Turning off/on mobile apps in display campaigns

(15:45) Final URL expansion in Performance Max

(21:20) Auto-apply recommendations

(30:00) Ad suggestions automatically added to campaigns

(35:06) Optimized targeting in display campaigns

(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.

(5:53) Intro to focus style management

(8:33) How to identify your goal in Google Ads

(11:00) How to improve your traffic quality in Google Ads

(18:05) How to improve your conversion rate in Google Ads

(26:45) How to handle competitors outbidding you in Google Ads

(31:31) How to simplify campaigns that are too complex in Google Ads

We need your help! Please help us grow the show:
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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Link:
New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Show Notes:
In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign. 

(6:18) Ad extensions now being called assets

(13:39) The new ads and assets menu

(20:19) The combinations report will show how your assets display with your headlines and descriptions

(24:04) When will all this happen?

(30:13) Assets are low-hanging fruit that can make your Google Ads campaign better

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library 

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging into how you can make maximize your campaign's potential. 

(5:49) Should I be running broad keywords?

(17:42) Am I running image extensions? Could I add more?

(23:43) Am I missing out on more good keyword searches in Google Ads?

(30:39) Are there any CORE negative keywords I should be adding?

(42:14) Am I leaving money on the table with Google Ads?

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library 

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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.

(4:58) What is frequency capping in Google Ads

(10:50) Frequency capping for display campaigns

(17:55) Frequency capping for video campaigns

(23:00) How unique reach and frequency metrics are calculated

(28:03) How to view your reach and frequency metrics on display campaigns

(32:41) If and when you  should use frequency capping

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library 

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets. 

(4:46) How patient should you be before judging the success of your Performance Max campaign?

(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns

(16:34) Defining your goals - Do you focus on new customers or returning customers?

(23:29) What budget should you give your Performance Max campaign?

(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign

(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library 

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