The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists.
 
(5:21) What happens if you have the same keyword in two Google Ads campaigns?

(13:00) What do you think about Bing ads? Should I use them more?

(19:46) What you do think about using the “Similar” audiences in Google Search?

(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?

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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
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Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

(5:08) What to do on day 1 of a new Google Ads campaign

(14:39) What to do on day 2 of a new Google Ads campaign

(24:54) What to do on day 3 of a new Google Ads campaign

(31:09) What to do on day 4 of a new Google Ads campaign

(35:43) What to do on day 5 of a new Google Ads campaign

(38:32) What to do on day 6 of a new Google Ads campaign

(41:56) What to do on day 7 of a new Google Ads campaign 

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875

Show Notes:
Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. 

(5:49) What is the clickthrough rate in Google Ads?

(10:39) How much does clickthrough rate determine success in Google Ads?

(16:29) What is a good clickthrough rate in Google Ads?

(25:45) How do ad positions in Google Ads affect clickthrough rate?

(28:29) Is a high clickthrough rate good for quality score in Google Ads? 

(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads

(53:39) Should you pause low CTR keywords in Google Ads?

(57:40) How negative keywords can help raise your clickthrough rate in Google Ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.

(5:44) The difference between the quantity of leads and quality of leads in Google Ads

(13:53) Using search terms to influence lead quality in Google Ads

(24:13) Using ad copy to get better leads in Google Ads

(28:35) How your landing page influences lead quality

(32:07) Lead forms versus phone call leads in Google Ads

(37:31) How demographics influence lead quality in PPC campaigns

(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads

(52:39) Loosening up your judgment of search terms that might not look right

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About click share - https://support.google.com/google-ads/answer/6299696

Show Notes:
Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns.

(11:07) Why did we decide to talk about click share?

(13:54) What is click share in Google Ads?

(18:09) What click share data tells you

(20:52) How click share works

(28:33) How to increase your click share in Google Ads

(35:36) If and how we’re going to start using click share in Google Ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.

(8:42) Intro to topic

(10:34) Quantity vs. quality of leads

(16:20) Increase your budget to get more leads

When your campaign is functioning perfectly, this is the only answer.

(24:16) Advertising options in addition to search ads

Try Search Partners, remarketing, or Bing

(31:05) How to get more leads by increasing your bid position in Google Ads

(37:42) Using settings to get more leads in GA

Try changing your language, location, schedule, and audience settings

(43:26) How to get more leads from Google by using more keywords

Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords. 

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.

(4:49) Why should small businesses advertise on Google?

You can start small, track things, and it's the future. Better start learning now.

(14:21) What does success look like on Google Ads for small businesses?

Success looks different for every business, but Google Ads allows you to feel in control and comfortable knowing what you’re getting.

(22:23) How long does it take to be successful on Google Ads?

There is no set time period, but generally, you should have it running smoothly by month 3.

(29:19) What kind of monthly budget is needed for success on Google Ads for small businesses?

An amount you’re comfortable with to last 3 months. It can be less than $500, but $1,000 or more is preferred.

(43:12) Why should small businesses keep it simple when starting out on Google Ads.

Keeping it simple means fewer mistakes.

(48:57) When is it time to grow your Google Ads budget?  

When you understand what’s going on and want to build on what's helping you achieve profitability.

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set the target CPA in Google Ads. 

(5:00) How to make good results GREAT with ever deeper optimizations in Google Ads

(10:09) Thoughts about dynamic geographic insertion in responsive search ads

(16:37) How to best manage Google Ads Grant accounts to spend the full $10,000 budget

(23:32) Thoughts on dynamic keyword insertions

(27:39) How to manage the search terms report in Google Ads these days

(37:37) Setting values on conversions in Google Ads on primary and secondary conversions and (42:44) what values to set

(51:14) How to think about setting the target CPA high or low in Google Ads

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796

Show Notes:
There have been some recent updates to conversion tracking in Google Ads that will make some of the things we've said in the past null and void. So in this episode, we're digging into the three most common ways to track leads when you run a lead generation campaign, how to set up lead form conversions without code, and primary vs. secondary conversions.

(5:18) Call from Ads
We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.

(10:54) Calls from website
Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry. 

(17:41) How to view calls
The Call details report provides the phone number, duration, time of call, and is it was answered or missed.

(24:15) How to set up lead form conversions in Google Analytics without any code
If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted. 

(42:36) Primary vs. secondary conversions
“Include in conversion column” is gone and replaced with primary and secondary. 

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk

Submit a question or comment

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Link:
About call extensions - https://support.google.com/google-ads/answer/2453991

Show Notes:
We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works. 

(9:02) Overview of the call extension feature in Google Ads

(13:54) How does the call extension work? 

(21:20) The three levels of call extensions

(23:55) Why don't I see my call extension?

(32:55) Can my call extensions show on desktop?

(35:27) How your call extensions can appear

(46:17) Device preference when setting up call extension

(49:22) How to schedule your call extension

(51:00) Forwarding numbers and call extensions

(57:03) Calls bid adjustment

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive/   

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNy

Submit a question or comment