Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode, the guys talk about the old Ad Rank formula, where things stand today, and they show how five common assumptions about ad rank are no longer correct. Very important topic, thanks for listening.

About ad position and Ad Rank - https://support.google.com/google-ads/answer/1722122

Ad Rank thresholds - https://support.google.com/google-ads/answer/7634668

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level Google Ads concepts that still help them to this day. And they cover some examples in specific industries. Thanks for listening and enjoy the episode.

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using responsive search ads, how broad keywords can open things up, demographics, and location targeting strategies. Thanks for listening and enjoy the episode.

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some ideas and strategies on how to achieve that external perspective. Thanks for listening and enjoy the episode!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still works, and what attribution model to use from conversions. Thanks for listening and enjoy the episode!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to 10 on nearly every keyword and the clickthrough rates and cost per clicks that these accounts achieve is downright shocking. The guys talk about how to identify a superstar Google Ads account, and the things these accounts have in common. Thanks for listening and enjoy the episode!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the guys walk you through how to do Lazy Man campaign builds for pure display campaigns. They talk about targeting, settings, ads, bids, and more. This strategy can be a simple, fast, and effective way to start running ads on the Google display network. Thanks for listening and for sharing the show. Enjoy the episode!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week’s episode is about how to grow your brand awareness with Google Ads. The guys share their thoughts on how to grow your brand awareness by using the Google Ads display network and also by advertising on YouTube. Thanks for listening and for sharing. Enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week Chris and Jason are answering your questions about Google Ads! It’s a huge Q&A episode, and it’s a good one. The guys answer questions about the best way to sort through thousands of search terms, how to make sense of a bunch of conversion data when many of the conversions are not relevant, how to use Google Ads to grow brand awareness, how to deal with terrible quality scores, and much more. Thanks for listening and for sharing. Enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kind of data they focus on when reviewing automated bid tests. Thanks for listening and enjoy the show!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/