The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help clients get great results from their Google Ads campaigns. Thanks for listening and enjoy the episode!

Search News:
https://searchengineland.com/google-launches-new-ad-formats-for-local-campaigns-and-pickup-later-for-local-inventory-ads-348959

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Show Notes:
This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, why it’s a bad thing, and how to find it. It is an interesting problem, and we hope you enjoy the episode and the discussion. Thanks for listening!

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast  

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

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Please support our sponsors because they make the show possible!

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Show Notes:
This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode.

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
This week we’re talking about the most common questions we get from advertisers who are new to Google Ads. Hearing from new advertisers with their goals, questions, and concerns continually gives us insight into the way newcomers are thinking about Google Ads and helps us understand what they’re worried about, what they think is possible, and what they’d like to accomplish with their Google Ads campaigns. We appreciate the fresh perspective newcomers give us and we wanted to share these common questions and our answers with you. Thanks for listening and enjoy the episode!

Search News:
New certification for health insurance advertisers - https://blog.google/products/ads-commerce/new-health-insurance-certification/

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

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Please support our sponsors because they make the show possible!

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Show Notes:
Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Search News:
Google Ads Exact Match Loosened Up A Bit - https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.html

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

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Please support our sponsors because they make the show possible!

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Show Notes:
This week the guys cover the five rules of keyword quality. They share what the five quality levels are and they give examples of keyword quality levels for multiple industries. Knowing the quality level options can help you select the right kinds of keywords for your campaign goals and your budget. Thanks for listening and enjoy the episode!

Search News:
Google Earnings Smash Sales Records as Digital Ad Market Booms - https://www.wsj.com/articles/google-alphabet-googl-1q-earnings-report-2021-11619493812

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!

Search News:
A change to how Smart Bidding strategies are organized: https://support.google.com/google-ads/answer/10512715

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what Smart campaigns are, Smart search campaigns, Smart shopping campaigns, and the advantages and disadvantages of each. They also have some interesting news about a new feature in the recommendations section of Google Ads. Thanks for listening and sharing the show!

Search News:
Google Ads rolling out auto-applied recommendations - https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
One to three months into a new Google Ads campaign is a very interesting time. The decisions you make at this point can play a large role in determining how successful your campaign is over the long run. At this point, there are five great questions to ask, and we cover those on today’s episode. Thanks for listening and sharing!

Search News:
Amazon Surpasses 10% of U.S. Digital Ad Market Share - https://www.wsj.com/articles/amazon-surpasses-10-of-u-s-digital-ad-market-share-11617703200

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
This week the guys talk about four of Chris’s favorite PPC hacks. These are areas of Google Ads that people overlook and miss out on data that can provide incredible insights. Topics covered include different data to view on the ad schedule page, the benefits of targeting your locations a certain way, what you can learn from audiences, and a way to use filters to get data for individual words in your search terms report. Thanks for listening and sharing the show, enjoy the episode!

Search News:
Bing Ads now has ad suggestions with auto-apply - https://about.ads.microsoft.com/en-us/blog/post/march-2021/introducing-ad-suggestions-with-auto-apply-to-boost-ad-performance

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Submit a question or comment