The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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 Show Notes:
In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021.
 
News - Google Ads three strike policy (3:58)

Should I spend more? (8:32)
“Are you happy with the results? Is it providing a good return to your business? If it is, then yes. I think we should. If it’s ‘I don’t know’ then we should make it more efficient for you first.” - Chris

Why don’t I see my ad? (16:14)
"The first problem is you may not be searching the right terms. Second comes back to money – we’re limited by budget or the bids are not high enough." - Chris

How can we improve? (22:00)
“How do you want to improve? What are the goals here? If you’re wanting a better CPC or better cost per lead, let’s keep looking at our narrow quality campaigns. If you want to find something new to get more and more leads, we’ll talk about the wide/explorer approach to Google Ads.” - Jason

Why isn’t It working like when we first started? (27:33)
"This is an auction system; you have to deal with competitors. Maybe the price of business has gone up. That’s the most common answer, not that I give, but that I actually find with the data.” - Jason

How can we get more? (33:46)
"The best answer of all is 'Let's spend more!'" - Chris 

Search News:
Three strikes, you’re out: Google’s new ad policy violations pilot - https://searchengineland.com/three-strikes-youre-out-googles-new-ad-policy-violations-pilot-350612

Piloting a new 'strikes' system to address repeat ad policy violations - https://support.google.com/google-ads/answer/10957124

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 Show Notes:
This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making changes to the website, adding landing pages, how to track success, and bidding on competitor names. 
 
What should my cost per click be? (10:57) 
“I’m CPC agnostic. I don’t care if my CPC is 25 cents or $1000. What I care about is my cost per lead.” - Jason

How much should my budget be? (14:40) 
“The budget should be whatever you can risk in your first month and not ruin your business.” - Chris

Please look at my website. What do we need to fix? (19:28) 
“I get this question every time I get a new Google Ads client and 70% of the time there’s nothing to be worried about on the website.” - Jason

Should I have some landing pages created? (23:29) 
“There are times I recommend landing pages, but for those of you that have a moderately decent website with service pages with local or product information, pricing, a phone number or a form - that’s usually the best way.” - Chris

Is it working? (27:33) 
“It is ridiculous to expect your long-term results will be what you see during the first 30 days.”  - Jason

How do we track things? (31:51) 
“I break it down into the 3 ways we can track things – lead forms, phone calls on the website, and calls from phone ad extension clicks.” - Jason

Should I bid on my competitors’ name? (40:57) 
“If you want to do it, it should be intentional.” - Jason 

 Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
 
Send us your questions here - https://paidsearchpodcast.com/contact-us/   
 
First 100 Episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors because they make the show possible!

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Show Notes:
This week the guys are going deep into the Google Ads black box and the algorithms behind the scenes in Google Ads that seems to impact performance. The guys talk about how they think about the black box, how it impacts their management, and for which changes in a Google Ads account the black box factors into their decision making and for which changes it does not. It’s a fascinating topic and we hope you enjoy the episode. Thanks for listening and sharing the show with friends.

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

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Show Notes:
This week the guys take you further into the Google Ads platform and walk you through some advanced data and settings opportunities that exist inside of a Google Ads account. They cover out-of-the-way areas of a Google Ads account that are a few clicks away, including billing thresholds, the notes panel, responsive ad combinations, the words that make up your search terms, ad group targeting, and more. Thanks for listening and enjoy the episode.

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

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Please support our sponsors because they make the show possible!

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Show Notes:
This week the guys talk about 4 things long-term Facebook advertisers need to know when they come over to Google Ads to start advertising. Thanks for listening and enjoy the episode.

Search News:
Google Ads optimized targeting gradually rolling out - https://searchengineland.com/google-ads-optimized-targeting-gradually-rolling-out-350490

Use optimized targeting - https://support.google.com/google-ads/answer/10538014

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors because they make the show possible!

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Show Notes:
This week the guys talk about the impact of image extensions in Google Ads, the difference between image extensions and dynamic image extensions, and they explain the way they think about image extensions and their importance. Thanks for listening and enjoy the episode.

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/ 

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Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and share things they think about when advertising for an HVAC company. Topics include the potential from this topic on Google Ads, ad group structure, how to deal with seasonality, whether or not to run remarketing ads, and more. Thanks for listening and enjoy the episode.

Search News:
Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July  - https://www.seroundtable.com/google-ads-is-deprecating-broad-match-modifier-31683.html

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Support the show (https://www.patreon.com/paidsearchpodcast)

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Please support our sponsors because they make the show possible!

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Show Notes:
This week the guys talk about three common mistakes that they see Google Ads advertisers make that can really limit your ability to run a great campaign. These three mistakes are thinking about keywords the wrong way and only trying out one part of the funnel, potential mistakes with automation, and trying to overengineer your account. Thanks for listening and enjoy the episode!

Search News:
Google Delays Cookie Removal to Late 2023 - https://www.wsj.com/articles/google-delays-cookie-removal-to-late-2023-11624542064

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

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Please support our sponsors because they make the show possible!

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Show Notes:
This week we’re helping business owners figure out what to do when their Google Ads campaigns stop working. We’ve heard it many times. Google Ads was working well, but now it’s no longer performing and you’re wondering how to improve things. In today’s episode, we’ll talk about why this happens, how to fix it, and what questions to ask. Thanks for listening and enjoy the episode!

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
Today we’re doing a Q&A and answering your questions about Google Ads. Questions today include subjects like location targeting, learning Google Ads, display campaigns, and competitor keywords. Thanks for listening and enjoy the episode!

Search News:
Deliver engaging Search ads with image extensions - https://support.google.com/google-ads/answer/10700789

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/   

First 100 Episodes - https://paidsearchpodcast.com/archive/   

Submit a question or comment