The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By Chris Schaeffer, Certified Google Ads SpecialistBusinessTechnologyMarketing
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing episodes

  • 120: How We Use The AdWords Editor

    Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  

    We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Google Ads campaign managers a ton. On today's show, learn how two Google Ads professionals use the AdWords Editor and what can you do with AdWords Editor. Thanks for watching, and enjoy the show! 

    AdWords Editor - https://ads.google.com/home/tools/ads-editor/ 

    Show notes - https://paidsearchpodcast.com/adwords-editor/ 

    On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! 

    Rothman PPC - https://rothmanppc.com/ 

    Chris Schaeffer - http://www.chrisschaeffer.com/ 

    Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

    Submit a question or comment

    42 min
  • 119: Time To Revisit Automatic Bidding Strategies In Google Ads

    Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  

    We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion about maximize clicks bidding, target CPA bidding, and some recent awesome results Jason has been getting with target CPA bidding. Thanks for listening and enjoy the show. 

    Show notes - https://paidsearchpodcast.com/automatic-bidding/ 

    On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! 

    Rothman PPC - https://rothmanppc.com/ 

    Chris Schaeffer - http://www.chrisschaeffer.com/ 

    Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764

    Submit a question or comment

    31 min
  • 118: Are You Doing Google Ads Correctly?

    Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ 

    Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as good as it can possibly be run? These are questions Google AdWords advertisers and agencies ask themselves all the time. On this episode we're presenting a checklist to run through to see if your Google Ads are being run correctly and at a top, professional level.

    Show notes - https://paidsearchpodcast.com/are-you-doing-google-ads-correctly/ 

    On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! 

    Chris Schaeffer - http://www.chrisschaeffer.com/ 

    Rothman PPC - https://rothmanppc.com/ 

    Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764

    Submit a question or comment

    39 min
  • 117: Dominate Call Only Ads

    Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

    Call me maybe! Hi everyone, call only ads rock and are a great feature in Google Ads. Today we break down the basics of call only ads, and then we give some super advanced call only ads tips! Thanks for listening!

    Show notes - https://paidsearchpodcast.com/call-only-ads

    On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

    Rothman PPC - https://rothmanppc.com/

    Chris Schaeffer - http://www.chrisschaeffer.com/

    Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

    Submit a question or comment

    46 min
  • 116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)
    Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/
    Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on.
    Show notes - https://paidsearchpodcast.com/demographics-in-google-ads/
    Google Ads Help article about demographic targeting - https://support.google.com/google-ads/answer/2580383
    On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!
    Chris Schaeffer - http://www.chrisschaeffer.com/
    Rothman PPC - https://rothmanppc.com/
    AdWords Resources - https://paidsearchpodcast.com/resources/
    Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

    Submit a question or comment

    32 min

About The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

From the publisher's feed

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners,…

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