The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By Chris Schaeffer, Certified Google Ads SpecialistBusinessTechnologyMarketing
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing episodes

  • 111: Advanced Talk On AdWords Bidding Options

    Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? 

    Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks! 

    Chris Schaeffer - http://www.chrisschaeffer.com/ 

    Rothman PPC - https://rothmanppc.com/ 

    Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

    Submit a question or comment

    39 min
  • 110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)
    Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc
    Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the new interface is missing.
    How are you liking the new Google Ads interface?
    What are your favorite features in it?
    How could it be improved?
    Thanks for listening!
    Please CRUSH that like button and subscribe for new episodes every Monday!
    And please share the show with your friends and colleagues!
    Chris Schaeffer - http://www.chrisschaeffer.com/
    Rothman PPC - https://rothmanppc.com/
    Google is retiring the AdWords name - https://searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073
    Google introduces Smart Campaigns for small businesses - https://searchengineland.com/google-introduces-smart-campaigns-for-small-businesses-the-first-new-solution-to-launch-under-the-google-ads-brand-301089

    Submit a question or comment

    33 min
  • 109: AdWords For Restaurants
    Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales.
    Have you ever run an AdWords campaign for a restaurant?
    What's your best tip for running a restaurant campaign on AdWords?
    Chris Schaeffer - http://www.chrisschaeffer.com/
    Rothman PPC - https://rothmanppc.com/
    Please share the show on Facebook, Twitter, LinkedIn, and "the gram."
    And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.
    Did you hear about our new podcast? Check out PPC Questions And Answers!
    https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

    Submit a question or comment

    35 min
  • 108: Easiest Website And Landing Page Optimization (not clickbait)
    Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we know so far about Google Optimize, how to set it up, and how we plan to use it.
    Google Optimize - https://www.google.com/analytics/optimize/
    Chris Schaeffer - http://www.chrisschaeffer.com/
    Rothman PPC - https://rothmanppc.com/
    Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.
    Did you hear about our new podcast? Check out PPC Questions And Answers!
    https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

    Submit a question or comment

    22 min
  • 107: How To Sell AdWords Management
    On today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answers to common questions and AdWords objections we get from potential clients.
    Chris Schaeffer - http://www.chrisschaeffer.com/
    Rothman PPC - https://rothmanppc.com/
    Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.
    Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764
    PPC Resources we recommend:
    Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102
    AdWords Help Center - https://support.google.com/adwords/
    Inside AdWords Blog - https://adwords.googleblog.com/
    Instapage Landing Page Software - http://instapg.es/l6vCd

    Submit a question or comment

    36 min

About The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

From the publisher's feed

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners,…

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