The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

How To Sell AdWords Management

The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday.

On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in today's show we're going to answer the most common questions we get about Google AdWords, in terms of improving your performance, and you'll see how for each question there are multiple possible answers, and that is because everything inside of AdWords is connected. Enjoy this episode and thanks for tuning in.

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

PPC Resources we recommend:

Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102

AdWords Help Center - https://support.google.com/adwords/

Inside AdWords Blog - https://adwords.googleblog.com/

Instapage Landing Page Software - http://instapg.es/l6vCd

Submit a question or comment

The Most Common Google AdWords Questions (ANSWERED)

Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management.

Expected clickthrough rate - https://support.google.com/adwords/answer/1659696

Ad relevance - https://support.google.com/adwords/answer/1659752

Landing page experience - https://support.google.com/adwords/answer/1659694

Follow up on your Quality Score diagnosis - https://support.google.com/adwords/answer/6167116

Things you should know about Ads Quality https://support.google.com/adwords/answer/156066

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Resources we recommend:

Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102

AdWords Help Center - https://support.google.com/adwords/

Inside AdWords Blog - https://adwords.googleblog.com/

Instapage Landing Page Software - http://instapg.es/l6vCd

Submit a question or comment

Real Talk About AdWords Quality Score

Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWords profit calculator that Jason made to help people determine AdWords profitability.

Explaining AdWords Profitability - https://rothmanppc.com/explaining-adwords-profitability/

AdWords Profit Calculator - https://rothmanppc.com/profit/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers!

https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Submit a question or comment

How To Make AdWords Profitable (profit calculator)

Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening!

PPC Resources - https://paidsearchpodcast.com/resources/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Submit a question or comment

Don't Confuse Your Ad Copy With Keywords

Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns.

We hope this episode helps, and thanks for listening.

PPC Resources - https://paidsearchpodcast.com/resources/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you.

Did you hear about our new podcast? Check out PPC Questions And Answers!

https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

Submit a question or comment