The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!

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Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/SFbHl80f9ds

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If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/e8JpIqsrzqs

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This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/iout4Jkq670

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This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://youtu.be/Hfqpnksrp9o

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Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!

Try Opteo for free for 28 days - https://opteo.com/psp

Concent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/

Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQ

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Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too small it can actually keep you from getting conversions! Let's talk about it!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/guosUGMayEk

Submit a Question - https://www.paidsearchpodcast.com

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This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQ

Submit a Question - https://www.paidsearchpodcast.com

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This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.

Try Opteo for free for 28 days - https://opteo.com/psp

Step-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/GdmZXKDhwYg

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Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/lmkGyfbzZ_M

Submit a Question - https://www.paidsearchpodcast.com

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New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner: https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gM

Submit a Question - https://www.paidsearchpodcast.com

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