The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

*****SCRIPT LINKS******
how to install a script:
https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-

Pmax script: 
https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-script

Product labaizer script-PPC leap: 
https://ppcleap.com/leap-labelizer

negative keyword brand shopping brand campaign script:
https://shabba.io/script/1

script database:
https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharing

Mike Rhodes pmax script
https://8020agent.com

Submit a question or comment

Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment

Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.

Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/oHcX91DKAY4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment

This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. 

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/H1jbb-Tf3jU

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

*****SCRIPT LINKS******
how to install a script:
https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-

Pmax script: 
https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-script

Product labaizer script-PPC leap: 
https://ppcleap.com/leap-labelizer

negative keyword brand shopping brand campaign script:
https://shabba.io/script/1

script database:
https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharing

Mike Rhodes pmax script
https://8020agent.com

Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/uby0rFJA63k

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment

This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/HFBxzTPCZi0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment

This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/y6mFjgyAYQk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Submit a question or comment