As part of this mini series, today I covered the pros's and con's of being an in-house personal trainer. There are many pro's and very few con's to working inside of an organization, but it is up to you to know and consider all that working in a gym entails. Make sure to listen to the end to get the full picture of what this career path may provide.

If you have friends and family that are willing to support you in the beginning of your journey that is amazing! But you cannot rely on that if you are going to build your brand in the real world. When I started I had a couple of friends support my business, but the reality was that that it was going to take more than just a couple of people to build a real business. On today's episode I go over the five main concepts you need to understand in order to build a brand beyond just a few of your friends.

Where does a client come from? Why do they sign up? And why do they stop training? These are some of the ideas and concepts I talk about today when discussing the life cycle of a client. It is important to know this cycle in order to create better systems and processes for your personal training service.

What questions are you asking a potential client when you first meet them? I am sure you are asking about their goals and diet. What about going beyond what they want and figuring out what they need the most from you? Today I share with you four simple questions you can ask during your first meeting that will greatly improve your communication and connection to your potential client.

Where you chose to work can certainly influence how you move forward in your personal training career. Different types of gyms offer different types of challenges and opportunities. Today I talk about the main gym types personal trainers work in and what I consider important about each one of them.

I know I struggled with this and I know you have too. How do you start showing someone prices after their first workout with you? What do you say? What do you do?

Today I went over a simple, but powerful technique I use that helped me present my personal training packages a lot easier.

Are you considering getting certified? or have you been recently certified and wondering what your next move should be? Today I shared some of the biggest benefits a personal training certification can give you and what you should consider when getting other certifications in the field.

Are people really getting what they want and need from your first meeting? Or are they left looking for answers?

Today I want to share with you a recent client story and why they chose working out with us over other places they had visited.

As personal trainers we are aware of the vast amount of information we must acquire and retain in order to do what we do. From degrees to certifications, and text books and video courses. There is always something to add to our tool box. But what about the soft skills needed to be great? What are those? Well, today I dive a little deeper into what those are and why they may be exactly what you are missing in your training.

The question you ask when you first meet someone are one of the most powerful tools you can have in creating success for yourself. Unfortunately, most of us never get past only asking people what their goals are. I hope today's episode can get you asking questions that lead to paying clients. Which is, at the end of the day, what The Personal Trainer Hustle is about.