The Personal Trainer Mentor Academy Podcast

By Nik And Ant - PTMA Podcast

Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.... more

· Health & Fitness

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FAQs about The Personal Trainer Mentor Academy Podcast:

How many episodes does The Personal Trainer Mentor Academy Podcast have?

The podcast currently has 264 episodes available.

The Personal Trainer Mentor Academy Podcast episodes:

April 12, 2022LIVE Check in Q&A #52
PT Business Transformation Program open to sign up! Click here to find out more!
Questions cover this week;
I’m using Trainerize now and you can add a lot into clients calendars. How in depth do we need to go for scheduling things like progress photos, and measurements

What cocktail should I go for while I’m by the pool?

How would you balance working another job alongside being a PT to avoid burnout?

Have a good time at level up and try not to miss me having a breakdown next week!

In terms of online marketing is it better to go all in social media or email marketing? or allocate even time to each?

"I don't like educating clients about calories anymore as I don't think it works. No matter what I do they all still believe they're eating between 1200-1400 calories a day. I think I'm going to do a new video series on BMR and under reporting calories to see if that helps. Is there anything else I can do as I'm at the point where I don't feel there's anything else I can do to help them."

I feel like I have so many things I want to do with my business but sometimes feel like I'll never do it because I'm so limited with my time. I feel like I could do more if I put more time and worked more hours but this then conflicts with my value of family and I try to be really strict with making sure I have my 1 and a half days off but some times it's so hard. How can I find a balance or deal with my own impatience? OR is it a matter of learning to focus harder in the time I do have and just sucking it up?

Do you think that increased automation, technology etc is freeing up time or making us busier?

Currently work full time at a health club while doing personal training both online and in person in my own time. When do you know it's the right time to drop some days or make the full jump and go all in? Any tips on how to go about it?

What's the best way to still get the personal element whilst running group personal training sessions?

What are your thoughts on marketing coaching as a "90 day programme" to get initial buy in (even though once they are in, it will be longer than 90 days) vs marketing coaching for what it is and not attaching time scales to things as everyone is gonna be different?

What would your 3 weekly non negotiables be if you were still PTing in a commercial gym (Question for both)

what added extras as services can I give my clients?
Any question please give us a shout @ [email protected]
...more
36min
April 05, 2022Check in Q&A #51
Questions covered this week ....
I want to start online coaching but don’t want to call it ‘online coaching’ as I feel like it’s a generic name and sounds like everyone else. What sort of path could I take for naming my online coaching platform?

What are the 3 top systems I should have in place for my business?

Free PT competition winner says she’ll get in contact in May to sign up properly as April won’t work, what can I do to ensure this happens? Was thinking I’ll keep her in my client group/email list and send her a home program for April

How would you deal with someone who prefers a “per session”/block booking way? The main reason is because they travel a lot so can’t have a set routine. I am worried sessions will carry over and mess up my time table. Thoughts?

"I am looking for advice on running a free 14 day plan through email

I am thinking about emailing the plan out as a pdf, then sending out 3-4 emails a week offering value. I'll eventually send out a CTA asking them to book a consult.

Another idea I have is to send the plan out through daily emails instead of a pdf.

Any advice on how to go about this properly? Thanks"

"How often should you review your goals?

Ideas to create more conversations in the gym?"

How many 'core' service offerings would you run with at any one time? And would it be fair to say that as you gather more experience, nail each offering, you could add expand on them?
Of the above you are wondering yourself? and want to join the PT Business Transformation Program? ... click here!
...more
30min
March 29, 2022Check in Q&A #50
PT Business Transformation Program now LIVE to sin up and find out more Click here!
Questions covered this week include;
What should the success rate of signing clients up through a consultation be?

In your opinion, what is the best question to have on a check-in form?

How do you compromise between your price for the service you think should be provided vs what they can afford? I did a consultation and had an idea of what they needed, but they could only afford maybe 3/4 of the price. Some ideas would really help thanks guys

From going through the process of talking to someone, getting them on a consult call and then making them a client. How do you get round the questions about pricing, I had a women ask 4 times even though I had gone through how the consultation works, etc

I need to work on my retention I cant get many client's staying past 3 months I understand their results could be better so maybe there's a disconnect but I would love if client's literally brought there pals into my business and didn't need to drive marketing as crazy because people know who I am and what I do!

Are there any further education courses you would recommend? Main areas I’m thinking of are behaviour change/psychology related or anything women specific

Can we do a gin post level up if I make the trip? ?

Is it common place, as the days get longer for ~6months, to plan in extra activities away from gym floor 1-2-1's? Such as group programmes etc?

"Q1: ""True leaders don't do; we be"" Mo Gawdat. Heard this quote on a podcast the other day and it struck a chord with me. I once felt the magic of being in this place with my coaching (and client's progress during this time was amazing!) but feel I have lost it again...So how can I stop ""doing"" and simply relax to ""be""? (We obvs have to work hard, but I think it's more to do with the expectations I place on myself - a client is paying me loads so I must deliver so they get value for money. Check ins, programming, monthly reviews, communities, assessments etc). But many don't seem to want all the extra faff.

Q2: I've noticed the longer I do this job, the more I talk, and the less I listen, which I don't like... Is this because the nature of the role is selling? Marketing? Teaching? How do you really make yourself shut up and listen without feeling awkward? Thanks"

If I want to change platforms (from True Coach to something else) how can I do it so that it's a smooth process for me and my clients with minimum disruption?
Any question you'd like us to cover next week, email [email protected]
...more
41min
March 22, 2022Check in Q&A #49
April 8th & 9th in Manchester we will be speaking at the LevelUp event.
Get your tickets by clicking here!
Questions covered this week;
It’s hard to fill slots up during daytime hours where it’s really quiet, as I find my target market isn’t usually around at the gym. I find it’s more men that just crack on with what they are doing but I’m not looking for people like that, Any advice?

What is your best productivity and get shit done tip?

What is the one thing that you believe all coaches should do to ensure they move forward with business?"

Any advice for editing videos. What software to use?

More curiosity - how do PTs etc go about these '8 week to xxx' type programmes? Is it generic info launched enmasse? Individualised? Quite a broad question tbh!

I enjoyed the chat on client programming from Thursday night. This is an area I’m happy with but always want to improve on. I tend you have the same programming model for most my female fat loss clients which is basically FULL BODY WORKOUT A & FULL BODY WORKOUT B on a 3 day split rotation. It does the job but should I be looking to use different programming styles ? I’m not sure if it’s just me getting a bit bored of programme rather than what is best for my clients Any programming advice is appreciated thanks.

Any ideas on good things to post in a fb group for 1-1 clients? Really want to try and build a community and get everyone engaging!
[email protected]
...more
28min
March 15, 2022Check in Q&A #48
If you have a questions or discussion point for next week, please use [email protected] and put "Q for podcast" in the subject line and we will be happy to answer/discuss on next weeks episode.
Questions covered this week are;
I want to save as much money as possible but also have a big ambition of being a rent-paying PT, what advice would you give me?

How to get yourself back on track when you feel you have had a set back?

I've had a few enquiries recently for online coaching but I only normally do this for clients who are on there way out of my business and no longer need me face to face. It's not something I actively market but feel like I'd like to be better prepared when I have these type of enquiries. When taking on an online client, should it be very similar to onboarding a face to face client?

"Do you have any future predictions on the way you think online personal training will evolve in the future?

Also do you have the location set for this Level Up event ? the line up looks great but I can't find any other info."

What’s the best way to start a podcast in terms of the actual process of recording it? What software to use etc (Ant feel free to pass this one to Nik)

Any considerations or adaptions for working with a client diagnosed with anemia?

A) I feel I'm struggling to adapt from being employed all my life to now being fully independent self employed. I can't get my head around not having someone to report to. Hard to explain Any tips? B) Also, spending a fair bit of time off the gym floor these last couple of weeks to nail my basics and also finish a long standing nutrition project. But feel guilty as fuck - possibly linked to A). Again, tips?

Should i be increasing prices for those that have been with me for a while (a year) and underpaying me? Or as a gesture of good will since they have been with me so long to leave monthly cost as is?
...more
37min
March 08, 2022Check in Q&A #47
This weeks Q&A from the community;
What sort of features can I add to a small group boxing class to make it super valuable?

Besides reminding them what can I do to make sure my in house referral competition brings in leads?

Should you chase people that will 'go away and think about it' after consulation and if so how soon after?

We all know how too much time on social media/online/phones etc. is unhealthy - affects sleep quality, focus, attention, can create constant distraction, less productivity, anxiety, stress etc. Do personal trainers promote an unhealthy lifestyle by spending too much time online? And encouraging their clients to do the same? (FB communities, watching videos, reading ebooks, social media platforms etc). It's obvs necessary for marketing, but conflicts with my values around health.

"When targeting local businesses, would you work on focusing on a few at a time as and when you find them, or just wait til I have a bigger list and crack on with it?

Also what are your thoughts on posture screening? I'm thinking for offices as something I could do to help."
...more
19min
March 01, 2022Check in Q&A #46
This weeks Questions covered below;
I struggle with keeping up with content. I have a planner but sometimes I get carried away with different tasks. How would you manage this?

How can we approach people for doing something like a health check?

How can you put systems in place to successfully navigate this rollercoaster journey of being a PT? One day you're buzzing because a client signed up or got incredible results, the next your absolutely downtrodden because a client left you or didn't sign up etc. I'm trying to manage my expectations but it's tough.

Please can I have more tips on remaining neutral with my clients? How can I not get carried away if they do well at something? It's so hard! Thanks"

What's your view on peeps with (or claim) ~20 gym floor clients, ~20 online clients plus group settings going on? Am I missing something, as I'm not sure where the time would allow? Or is it copy n paste type generic shite?
...more
20min
February 22, 2022Check in Q&A #45
Another great week of check ins and questions from the legends on the academy.
If you want to get involved with the next intake onto the academy, register your interest here!
How can we excel in small group training lead gen and marketing?

If you were going from a commercial to a private gym, how do you know when would be the right time, what are the considerations and if you are in a position to do so.

Any suggestions for after care once a client leaves? Finishing with a long term client due to circumstance rather than her being ready to go alone and want to give her the best chance moving forward, she’s not ready for a new PT yet and I don’t think online will work for her right now If you have not been marketing an offer or your services for quite a bit and would like to get 3-6 (1-1) clients in the next 6 weeks with no gym floor traffic available. How would you go about it step by step considering you had your target market and offer nailed down and ready?

Tips for conducting small group training sessions in peak hours/when gym is packed! And how can we make these sessions extra special/high quality for the clients.

"I have had an online client ask me if they can basically dip in and out of my online coaching service (e.g have 3 months of coaching then have a few months off and then pick up where we left off ) what would you advice to say to this person?"

Would you recommend following people similar to your target back on socials rather than just always other coaches. So filling my business page with the people I want to help so that it I can see their stresses, struggles and frustrations so I can use it to help create content and open up conversations for business

Any tips and advice for my first ever nutrition talk? Will be my first ever time public speaking!

I've got a lot of laptop based stuff to do just now, but I'm proper shit at staying focused when I'm sat at a screen, always have been - need to be on my feet and busy...any tips on how to maintain focus?!

How would I go about increasing my pricing for online training. Do I need to include more with what I’m offering or simply put up the price of the current offering? Not sure where to start!

If somebody is not the best at posting on social media and making e-mail marketing (not only English is a second language but also simply not that kind of person) however good in person (1-2-1/classes etc)- how much does this have an impact on the business (%)? Is anything can be recommended or the same answer “you must do it”?

How would you deliver your offer at the end of a seminar? I think I’m not quite getting it??‍-️

"What have been your favourite lead generation activities on the gym floor from experience?

How would you market your first month working at a commercial gym?"
...more
47min
February 15, 2022Check in Q&A #44
Please recommend what you would cover/include in a general sickness policy relating to clients cancelling sessions. Do you make up sessions with an already full schedule? It seems unreasonable to penalise a client for something that is not their fault. (Clients do not seem interested in anything other than 1-2-1/face-to-face sessions. They also expect what they are paying for, as part of the service, to be delivered). How do you communicate all of this in a fair and reasonable way without this issue affecting your business? Q.2 Please remind me what should be included in a COVID policy - both relating to the trainer and/or the client being off sick. Thanks :-)

I’m going to be doing seminars at the gym, at the end would you present my service, or would you offer another workshop / lead gen activity to increase interactions?

How can I make lead gen on the gym floor really effective?

In terms of potential services available. Do you think having too many offers can confuse and dilute your offering?

What are some great courses other than yours obvs that you think could be of benefit to an experienced coach. These could be in nay field. What are some courses that have stood out to you guys?

What are the values and vision of the ptma. What are the values, goals and visions of Nik and Ant?

Do you think finances should be one of the main drivers for building a successful business. Or should this be as a process of nailing your values, vision and perfecting the client journey."

I did a comp the other week n got 160 leads. I've sent a few emails out to them already and so far zero responses. Just looking for some helps n tips of how I can make use of all those leads 🤔

How to keep clients interacting in FB group after my challenge finishes? It is going amazing right now and I would like to keep this rolling!
...more
51min
February 08, 2022Check in Q&A #43
Some belting questions this week from the bunch of absolute legends in the academy ...
Aside from client education, what more can I do to support clients outside of sessions to improve my service and it’s value?

Top 3 Monthly Goal Review questions!

United or City? can never think of a question

How many hours per week of coaching (in the gym) should I aim for?

"As you know I’m mainly working on developing my online coaching. Do you have any advice on how I can reach a wider audience?

Evening though I have online clients and I’m getting great feedback and referral’s, my clients are all still local people to my area. I feel like one of the reason why they sign up with me is because I’m the local guy from the gym who know his stuff. The only thing I can think to of is paid ads. I’m not complaining, I’m just curious and it would be nice to get myself know out of North Lincolnshire 😆"

How do I approach the delicate subject of asking clients whether they have been vaccinated? Is it even ethical to do so?

How do you get the balance of not dictating to clients but at the same time giving that accountability

Mailchamp or active campaign for emailing

How would you recommend communicating to clients that you are moving online?

"1) I feel as if my head has been up my arse the last week or so. I have managed to complete my most important tasks but that's about it. Any tips for getting back on track.

2) I'm considering leafleting my local area, do you have any advice on how to do this properly?" "Client Monthly Reviews As I get busier I feel it may be more challenging to fit in all my monthly reviews into the last week of every month.

I usually do my monthly review over zoom, if me and my client are struggling to find a time that suits both of us, would it be ok for me to send them over a monthly review form & then record a video giving them feedback and discussing their goals for the next month?

Another potential option I've came up with is to do their review at the end of their last PT session of the month.

Would these options be ok if I can't fit their call in on the last week of the month?"
...more
40min

FAQs about The Personal Trainer Mentor Academy Podcast:

How many episodes does The Personal Trainer Mentor Academy Podcast have?

The podcast currently has 264 episodes available.

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