The Personal Trainer Mentor Academy Podcast

By Nik And Ant - PTMA Podcast

Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.... more

· Health & Fitness

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FAQs about The Personal Trainer Mentor Academy Podcast:

How many episodes does The Personal Trainer Mentor Academy Podcast have?

The podcast currently has 264 episodes available.

The Personal Trainer Mentor Academy Podcast episodes:

November 28, 2021 How to start your own podcast with Stuart Aitken from Lift The Bar
We are very fortunate to have Stuart Aitken on in this episode. Stuart runs a very successful podcast, and in our opinion are something one day we aspire to come to close to the quality of episodes Stuart puts out for LTB.
This is specially to support PTs/fitness businesses who are thinking of putting a podcast together but are potentially missing the mark with their reasons why and who they are directing it towards, we covered;
What do you feel are the main advantages of a podcast?
What are the top 3 things that PTs need to know when setting one up?
Where do you feel potentially some PTs go wrong with this?
What advice would you give to avoid this?
What have been your best 3 take away’s from guests you have had on?
You can find Stuart @litfthebar on Instagram, or find his podcasts on all popular streaming mediums by search for Lift The Bar.
And feedback, please feel free to send through to; [email protected]
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57min
November 24, 2021LIVE CHECK IN Q&A #34
I have heard about a former PT in my gym stealing clients if PT’s and they weren’t happy about it, I wouldn’t do it intentionally but if I’m focused on speaking to and helping as many people as I can, how would I deal with this when I don’t focus on who’s clients is who’s? (I don’t want to be that type of pt)

Movement assessment in the consultation or 1st session? i like to see how they move so i can advise them of how many sessions they should have with myself/alone following program. But its very time consuming

Tips for taking down notes during consults without breaking up the flow of conversation, I’m terrible at doing both at once 😂

As my charity night is coming up next week, what would be the best way to get everyone down?
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24min
November 16, 2021LIVE Q&A CHECK IN #33
Different type of question to usual - any tips on how to manage your time during a session? I’m finding with a few clients we end up chatting a lot (much better than my issue when starting of awkward silences 😂), not an issue for the ones that do sessions outside of 121 as they add it on somewhere else but want to make sure those only doing 121 are getting most out of it

How can I have a different onboarding journey through emails for online and offline or potentially a new product with stripe and Mailchimp please?

When delivering a seminar would it be best online with slides or in person?

What do I write in one of my emails which will make people say 'oh my god, I need to have her as my coach!'?

"Just any general tips on converting online clients from a 6 week challenge to a rolling monthly plan I currently have my 6week challenge which runs up to the Xmas break. My worry is they will then just stop at Xmas after the 6weeks and I’ll then get a whole new intake of clients in January and will be starting all over again. I don’t mind starting over again as I was happy with my launch and I’ll get better each time however I would like to retain clients obviously.

What's the optimal way to get clients to interact with one another?

"I am going to run a 21 days for £21 offer in December. I have some session times which are quieter than others, would it be okay to only make my quieter sessions available to those on the trial?

Also would you run any offers in December to sign new people up for january?"

Any ideas on how to make the most of classes for lead gen? Tips, CTAs, follow ups etc

What's the one thing that PT's get caught up doing that doesn't matter as much as we think it does.

"I should've asked this question earlier. I have created a landing page for my 21 day trial and I am considering connecting it to stripe so people can sign up without having to go through me first.Would this be a bad idea incase someone either doesn't want to sign up without speaking to someone, or someone signs up but it turns out my service isn't a good fit for them?"

Like we have an on boarding system in place for when new clients come into our business, could you have an ‘off’ boarding system where you have a specific way clients leave your business? I want my clients to leave with a good lasting impression if that makes sense 😊

Thanks
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41min
November 09, 2021LIVE Q&A CHECK IN #32
Questions covered this week ....
Still struggling to get people to book on for monthly reviews, how can I get across the value of these? Are they necessary for every client?

Should I start with my new prices of my service or an introductory offer? I only told 1 person the intro prices but I have a feeling due to that, they won’t value other parts of the service, I can explain prices have gone up, but due to already agreeing, that I will keep the price the same for the 3 months

I'm changing my payment method to monthly direct debits in the new year.
What would you do if a member wanted to sign up, but couldn't make 1 or 2 weeks due to a holiday and therefore didn't want to pay for a full month?
I think a potential option could be to increase their session frequency before and after their holiday so they're not missing out. I know this is an option for 1-2-1 but would it work with group coaching too?
In some cases I don't think I'd mind charging for half a month if it meant keeping them in my business, but I can imagine it would be a bit of a pain to manage.

If you were starting new in a commercial gym, what would you have as your 3-5 daily non negotiables.

Do you rate leaflets/ posters for marketing? Eg if I included a QR code to a free 14-28 day program when completing a survey or something?
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23min
October 24, 2021Overcoming the fear of member interaction and speaking on camera - With Warren Inspire.
The fear of interacting with people we don't know, and speaking on camera is a real sticking point for a lot of Personal Traienrs and Business owners who largely rely on this being the forefront of acquiring clients.

Warren has an incredible story and a unique skill set and ability to support people increasing their confidence.

We chat through;
The Art of standing out and being seen.

Relationship building skills with potential clients on the gym floor.

Overcoming the fear of speaking on camera, Presenting on camera

Selling your services effortlessly
You can find Warren on IG @warren_inspire
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53min
October 19, 2021LIVE Check in Q&A #31
Questions from the team this week;
How to approach clients being unresponsive to emails for check-ins/not joining Facebook group/monthly reviews? Wasn’t included in price before so not sure how to firstly get them to value it, then actually fill them in. They all say they are very happy with service which makes me think I don’t need to change much and don’t want to keep badgering them

How you would structure and enquiry call, questions things like that etc.

Do you need two seperate routes for 1:1 & online coaching - e.g. pre-consult, consult, onboarding

Do you think it's possible to move fully online too soon?

How can you deal with potential clients / members in the gym believing BS advice from other PTs. Is it more talking to the team about their knowledge or giving education out to the members and hoping they believe you.

I’ve start a daily email to my small list with hopes to row my list and engagement with my audience. Would you say it’s ok repeating what I also post on social media or do email need to feel more exclusive?

When presenting an offer at the end of a consultation, should I list the prices of the features alongside clarifying their need for the benefits or just the price?

Would you recommend increasing prices for clients that have been with you 6+ months when you worked out there should be an increase of over £150. (one of first clients and was undercharging LOADS but didnt realise at the time)

I have a client who paid for the month, then 1 week in they got injured and need to take 2-3 weeks off. How do I deal with this regarding payment? Should I refund the remaining 3 weeks and restart once back? Or change prices to online with no 1 2 1 session? Any tips on how to deal with this would be greatly appreciated 🙂

I'm receiving a lot of enquires from the PureGym PT page/website where the only contact options are: 'email me' button or listing my phone number. So I'm missing phone calls, and it's taking a lot of time to reply to emails/texts etc. Any ideas of how I can automate this? (Don't think I can add linktree and they don't list our social pages etc)... Many thanks

I’ve had a really shit month last month. Had about 8 clients leaving. 2 are getting married in the next few months can’t afford it. Ones away to the Navy, one said she was in misery from doms so refused to come back, a few saying they can’t afford it because of Christmas. How do I stop myself taking a mental breakdown (jk our therapy session is book in for tomorrow at 9 see you then) no but I’ve been panicking a little with the huge drop, what do you recommend I do

Have you any advice for supporting an online client through an injury? Physio is booked for Wednesday and current workout programme is on hold until we find out what the issue is. Thanks so much!

When moving from commercial to private gyms, what are the things PT's tend to struggle with most?
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47min
October 12, 2021Live check in Q&A #30
Question covered this week;
How would you market a 6 week nutrition/fat loss course? Aimed at 25 - 35 year old females, education based with a program for all to follow ( 1-2-1/ group coaching)

1. You talk a lot about your wants, needs, beliefs and values and how do you go about creating and relating these to your business.

2. If you were going into a new commercial gym (doing 12 hours rent also) what would be your first priority actions going in there to get you off to a good start.

What are your thoughts on working with people for free before launching a new service?

As I'm creating a new onboarding process I am considering taking on 2-3 online clients for free before launching the new service in the new year. I think this would allow me to get familiar with this process while sorting out any issues and making improvements to it before I launch the paid service, any thoughts or advice?

Any advice for setting up a podcast?

I have a client who hasn't been to any sessions in a few weeks. We had a chat and I know she's been really really busy with work and can't find the time. I asked her if she would like a refund and she can come back when things get a bit better, but she said not to worry and will come back the week after. I got in touch last week, but no response from her, and she has been charged again since. What would you recommend in this situation? Should I take the matter in my own hands and refund her and pause her subscription?

What to do if my client goes off sick the day of the session? (already paid in monthly fee).

In a gym located in the city centre is it realistic not to work in the evenings (let's say after 6pm) or is it shooting yourself in the foot?

Should I invest in an app to deliver the out of gym hours workout.

Do you recommend capping how many hours you spend ON your business each week? If yes how do you work this out.
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37min
October 06, 2021LIVE Check in Q&A #29
In this week session we cover;
How to improve adherence for a long term client

How to know when you're not doing enough or the client isn't giving you enough

Im doing an online exercise library for my clients - what is the best way to upload it? Google drive/FB/ APP?.

How would you collect emails at the gym?

1. Would you produce different content accross different social media plateforms? Or can you post the same things accross IG, facebook, LinkedIn? If different, what would be the differences?

2. Any advice on local marketing, as a gym located in the city centre I am thinking about going into the offices in the building and offering either seminars (wellbeing at work, lunch at work, quick stretch routine) and/or flyers with intro to PT at half price.

If someone takes ages to sign up after consultation/ you have to chase them a bit.. should this be seen as a red flag? Should you onboard them?

How would you go about pursuing the local area as a marketing medium? Flyers/business cards in local clubs/shops?

How to switch off from thinking about your business all the time? Particularly when there is so much to do!

A client of mine would like to pause her membership because she feels she "needs longer cardio sessions to give her body a jolt" would it be worth sitting down to discuss and potentially offering online 1-1 coaching or to pause it and let her go ahead on her own? I don't feel she values the online side and I have no space for in person 1-1.
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27min
September 28, 2021 LIVE CHECK IN Q&A #28
Questions from this weeks check ins;
Is lead gen in classes dead or would it be good to promote business. I was thinking of giving away a free recipe book next week to people who give me their email and then maybe the following week a free group training trail. Could I do more or is this a good starting point?
Do you think males or females are a tougher target market to sell to and bring onboard?
Best way to ask your clients what more support they want from you without feeling like shit if they through loads of ideas your way that you haven't been doing with them
How do you know if your target market is the right one for you?
1. Clients would rather pay monthly as they go instead of using GoCardless (i.e. direct debit). So far I've just gone with what they prefer. Is this going to cause issues further down the line?
2. When I do the weekly check in I feel like I might be bothering clients when they'd rather be left alone. How do you find the balance between supporting clients outside of the gym, and not pestering them? I want to show them I care/am there to support them but should I be more reactive than proactive?
what is the difference between a target market and a niche? can a niche be too niche?
I am going away for 3 weeks start of December. Originally I wanted to hold fire to do this course, but I'm glad I didn't because I can see it is setting me up for long term. Any advice you would give on how to handle leads in the next 2 months when I know I will be away for most of December? Thanks for the support guys.
How do you know your target market is the right one for you? I am struggling to pinpoint mine as I’ve always had a very varied client base so keep second guessing whether I should have a different one
What would you say are the KPI to monitor on a regular basis?
(eg. on the gym floor, how do you differenciate a lead from a general conservation?)
How best to split time across my different services i offer?
What are your thoughts on inviting clients to join in with challenges you do? I’ve had a couple express interest and was unsure whether to just let them participate for free or give them a discounted rate?
I run outdoor fitness classes and the only pricing option I currently have is 3 sessions a week, with this option you can also only attend the same session times each week. In order to create more flexibility and attract more members, I am considering creating different pricing options. These options would give people the chance to attend either 2, 3 or 4 sessions a week and they wouldn't have to stick to the same time for each session. I haven't had to price a service in a while and I'm looking for advice on how to do it. I know you can set your prices to make one option look more appealing, but I'm not sure if that's what I should be doing here. Do you have any advice on how I should go about pricing these options? Also can you think of any other considerations when setting up a service like this? Cheers
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52min
September 26, 2021How to make Social media work for you - with Tanya Filer
Firstly a huge thank you to Tanya for taking the time to speak to us on this episode.
So many take aways from this episode.
Please give Tanya a follow @ Tanya_filer on Instagram.
Tanya has a course starting in December that we would highly recommend you get involved in.
We talk through;
What Tanya helps client with.

Why Tanya is heavily involved in helping fitness professionals.

What you need concentrate on, and how to get rid of the noise of other people clouding your decision making and progress on social media.

What to consider when creating a marketing strategy.

How understanding your values will bring about more confident content creation and strategy for social media.
As always, please feel free to fire over any questions or comment to us guys, and please give this a review and share to reach and help more people.
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1h 14min

FAQs about The Personal Trainer Mentor Academy Podcast:

How many episodes does The Personal Trainer Mentor Academy Podcast have?

The podcast currently has 264 episodes available.

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