The Landscaper's Guide to Modern Sales & Marketing

The Power of Curiosity in Growing Your Business: A Conversation with Tom Backman & John Hammond


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In this podcast episode, Jack Jostes interviews Tom Backman and John Hammond, who have partnered to create an innovative refrigeration system - the AG1000  that won the AHR Innovation Award. Tom also shares his experience of hiring a former police officer as a private driver, which turned out to be an excellent decision during the COVID-19 pandemic, and they share their experience and lessons learned with creating a sellable business.


Listen to the full episode to hear:

  • the importance of hiring consultants and seeking outside perspectives to improve business operations
  • the value of having written operating procedures, developing a rep network, and tracking leads
  • the significance of having a clear focus in marketing while still being open to networking opportunities and referrals

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out BMIL’s website here: http://bmil.com


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The Landscaper's Guide to Modern Sales & MarketingBy Jack Jostes

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