In 2020, our PMLX keynote speaker was "The Godfather of Category Design" Christopher Lochhead. He's got the #1 marketing podcast on iTunes, and he's the bestselling author of Play Bigger and Niche Down. Christopher took time to talk with Jon Berghoff, founder of the XCHANGE Approach, to discuss how to stand out and be different using legendary marketing.  

Register for PMLX: http://pm-xchange.com/

Join the discussion in our Facebook group: https://www.facebook.com/groups/pmxchange

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