Electrolyte balance is important, especially when following a ketogenic diet. Jordan Wilson is the founder of Saps Original, a new electrolyte drink brand. They offer a ready-to-drink mix with three different flavors. It's a tremendous product and I'm excited to share our conversation with you. 

 

What we discussed: 

 

• Jordan's background in the food and beverage industry (1:24)
• Challenges in the electrolyte market (2:13)
• The ingredients and nutritional value of Saps (7:12)
• His business strategy and market positioning (11:12)
• Target demographic and marketing approach (16:24)
• Importance of self care, fun, and passion when building a sustainable business (28:34)
• His personal challenges and plans for the future of the business (30:02)

 

Where to learn more:

 

• Saps Original

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