In this episode, Ryan Davies interviews Jessica Hunter, a consultant specializing in helping medical aesthetic practices improve their business performance. They discuss the importance of key performance indicators (KPIs) and how they can help practices thrive. Jessica emphasizes the need for practices to understand their financials and track metrics that align with their goals. She recommends starting with basic KPIs such as monthly revenue and profitability per treatment. Jessica also advises practices to invest in a software system that allows for easy tracking and reporting of KPIs. She encourages practices to partner with consultants who can provide guidance and help them make data-driven decisions. Overall, the episode highlights the value of measuring the right metrics to drive success in medical aesthetic practices.