Social Media Decoded

The Power of Marketing Audits: How to Spot What’s Missing in Your Strategy

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Feeling stuck or overwhelmed by your marketing efforts? You’re not alone. In this episode of Social Media Decoded, host Michelle Thames dives into the transformative power of a marketing audit. Discover how taking a closer look at your strategy can uncover what’s working, what’s not, and how to take your business to the next level.

Michelle breaks down:

  • What a marketing audit is and why it’s a game-changer for entrepreneurs.
  • The four key areas to audit are social media presence, content strategy, email marketing, and sales funnels.
  • How to identify gaps in your marketing strategy and fix them with actionable steps.
    • Whether you're struggling with inconsistent results, low engagement, or feeling stuck, this episode will help you find clarity and create a roadmap for success.
    What You’ll Learn in This Episode
    1️⃣ What is a Marketing Audit?
    • Why it’s essential for uncovering hidden opportunities.
    • How it helps you focus on what truly moves the needle.
      • 2️⃣ Four Key Areas to Audit:
      • Social Media: Optimize your profiles, calls-to-action, and engagement strategies.
      • Content Strategy: Ensure your content resonates with your ideal audience and drives action.
      • Email Marketing: Unlock the potential of your email list with refreshed sequences.
      • Sales Funnels: Align your offers with audience needs and improve conversions.
        • 3️⃣ How to Spot Gaps in Your Strategy:
        • Signs your strategy isn’t working, including inconsistent results, low engagement, and overwhelm.
          • 4️⃣ Clarity Creates Results:
          • Real-life examples of how small tweaks after a marketing audit led to big wins for Michelle’s clients.
            • 5️⃣ How to Get Started:
            • Self-audit tips and why investing in professional support can save you time and frustration.
              • Why You Should Listen
              If you’re ready to take control of your marketing strategy and stop spinning your wheels, this episode is packed with actionable insights to help you achieve clarity and confidence. A marketing audit might be the missing piece to unlock your next level of success!
              Resources & Links
              • Get Michelle’s Marketing Audit Service: Get expert insights and a customized roadmap for your marketing strategy. Get more info
              • Free Resource: Download Michelle’s Social Media Checklist to evaluate your social media and marketing efforts. Download Here
              • Work with Michelle: Explore coaching and marketing services to elevate your business. Learn More

                • Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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                Social Media DecodedBy Michelle Thames
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