Here's what I learned the hard way: You can invest in every mastermind, hire every business coach, and implement every strategy under the sun—but if your unconscious beliefs are sabotaging you, you'll stay stuck at the same income level forever.

In this episode, business hypnotherapist Julie Costa shares her journey from 10-year Lululemon career to getting fired, building a thriving coaching business, burning out completely, then discovering the missing piece that changed everything.

You'll discover:

• Why smart, capable coaches stay stuck despite having all the "right" tactics
• The 3 requisites for lasting change that most coaches miss completely
• How to build proof that success is possible (even without clients yet)
• The technique to interrupt negative thought loops in real-time
• Leverage your brain's inability to distinguish imagination from reality

Plus: Julie reveals why most uncertified coaches aren't actually coaching (they're consulting).

Stop trying to out-strategy your unconscious beliefs. It's time to reprogram the operating system that's been running your business behind the scenes.

Resources mentioned:

• Best Damn Coach Retreat: https://amanda-walker.com/retreat/
• Connect with Julie: https://www.instagram.com/julie.m.costa/
• Connect with Amanda: https://www.instagram.com/awalkmyway/