High-intensity training isn't new anymore, and you can now find barbells, boxes and rigs in just about any gym you walk into. So what's setting you apart now?

The difference between your microgym and the Orangetheory down the street is—or at least, it should be—your coaching. Not just how well you teach the squat, but how well you customize your program for each of your clients and how well you guide them to their individual goals.

If you're a regular listener of this show, you've heard Chris Cooper talk about the prescriptive model before. It's more important now than ever, and we've updated it to fit the post-COVID state of the fitness industry.

Links:

The Prescriptive Model
Driven Nutrition
Arbox
Free Tools
Register for the Two-Brain Summit 2020

Contact:

[email protected]

Timeline:

3:46 – Why clients quit.

4:56 – The No-Sweat Intro: How to write a prescription and sell it.

11:30 – After the on ramp.

13:04 – How goal-review sessions can increase revenue and length of engagement.

19:59 – How to get referrals.

23:42 – The prescriptive model post-COVID.