In this episode of Profits with Pajak, John addresses the fear of ‘pricing yourself out of the market’ and why doing work at or below break-even can be a fast track to stress and losses. He shares personal stories of underbidding disasters, tackles the pitfalls of cheap competitors, and provides actionable tips on overhead reduction and value-added service. Learn how tools like Yardbook and John’s Budgets, Breakevens, and Bottom Lines™ Workshop can empower you to price confidently and profitably this season.

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