Pinterest has a wealth of information for us--but did you know it's also A SEARCH ENGINE? My guest today is an SEO expert for pro organizers and she is here to tell us all the goodness about how professional organizers can use Pinterest to increase their own SEO performance. 

LINKS FOR LISTENERS:

Julia Renee Consulting: Pinterest & SEO: https://juliareneeconsulting.com

Connect with Melissa for your free Pinterest helper: [email protected]

EPISODE INFO: Boost Your Organizing Business with Pinterest: Expert Tips from Julia Renee Consulting

In this episode, Melissa returns to bring valuable insights on using Pinterest as a marketing tool for organizing businesses.

Joined by Julia from Julia Renee Consulting, they delve into the benefits of Pinterest for driving traffic, SEO strategies, and actionable tips for professional organizers. Julia explains how Pinterest works as a visual search engine, offers advice on creating effective pins, and emphasizes the importance of seasonal content.

They also discuss the value of maintaining a business account, repurposing old blog posts, and tools like Canva and Tailwind to streamline pin creation and scheduling. Whether you’re a Pinterest newbie or looking to optimize your current strategy, this episode is packed with practical advice to help you attract local clients and enhance your online presence.

00:00 Welcome Back to the Podcast!

01:30 Diving into Pinterest for Your Business

02:42 Introducing Julia Renee: Pinterest and SEO Expert

03:14 Understanding Pinterest as a Visual Search Engine

04:51 Creating Effective Pins for Your Organizing Business

11:34 Setting Up and Optimizing Your Pinterest Profile

18:36 Repurposing Old Content on Pinterest

18:48 The Longevity of Pinterest Traffic

19:40 Creating Effective Video Content for Pinterest

24:49 Using Pinterest for Seasonal Content

27:25 Pinterest for Local SEO

29:24 Blogging for SEO and Pinterest

34:31 Pinterest Management Services

36:59 Conclusion and Contact Information

Inspired Organizer's price is going up at 11:59 on Monday, November 4. I'd love for you to get in before that happens! 

www.proorganizerstudio.com/join to join Inspired Organizer

https://calendly.com/proorganizerstudio/coaching-call if you'd like to have a Zoom with Melissa to talk about coaching options or what IO can do for you. 

[email protected] if you'd like to chat about anything else! 

Mastering Business Finances: Tips, Mindset Shifts, and Empowerment for Professional Organizers

LINKS FOR LISTENERS:

Schedule a Zoom with Melissa to talk about joining our programs: CLICK HERE Learn more about Inspired Organizer: CLICK HERE Get in touch with Danielle and her team at Kickstart Accounting: CLICK HERE I am talking to Danielle Hayden, founder of Kickstart Accounting Inc., to demystify the world of business finances.

From actionable strategies in bookkeeping and tax planning to understanding the different financial roles like CPAs and CFOs, we are breaking  down essential financial concepts and highlight the critical importance of knowing your numbers.

The discussion also delves into mindset shifts necessary for business success, especially for women entrepreneurs. Knowing your numbers actually means FREEDOM--and financial guidance can save and grow your business.

00:42 Tax Day and Financial Conversations  04:00 Introducing Danielle Hayden and Her Journey 08:25 Understanding Bookkeeping and Accounting 18:57 The Importance of Knowing Your Numbers 22:46 Budgeting and Financial Planning for Small Businesses 26:46 Support for Business Owners with Financial Challenges 28:07 Creating a Safe Space for Financial Conversations 29:34 Taking Responsibility as a Business Owner 30:28 The Importance of Nonjudgmental Financial Support 32:58 Understanding the Infinite Game of Business 35:33 The Role of Gender in Business Ownership 39:57 Practical Tips for Business Finances 41:20 Overcoming Financial Disorganization 45:22 The Importance of Separating Business and Personal Finances 46:50 Navigating State-Specific Financial Regulations 48:21 Breaking the Taboo: Talking About Money 52:07 How to Get Financial Help and Support 53:18 Conclusion and Final Thoughts

LINKS FOR LISTENERS:

Schedule a zoom with Melissa to talk about how I can help you in your business! www.proorganizerstudio.com/book

Connect with Melissa: [email protected]

"Boss October" Podcast: CLICK HERE

This week's pod...

Conquering Comparisonitis: Overcoming Social Media Traps and Boosting Your Business Productivity

It's October TO-DO list time in your business--but first, we're talking about a huge block a lot of organizers have, which is comparing yourself against other organizers!

I'm talking 'comparisonitis'—the unhealthy habit of comparing yourself to others on social media—and offers practical advice to overcome it. Strategies include muting social media triggers, focusing on personal business goals, and "using your own yardstick." 

As October rolls in, I am encouraging organizers to make the most of the last three months of the year. There is a lot to focus on!

00:00 Welcome to the Pro Organizer Studio Podcast 

02:04 The October To-Do List for Your Business

03:22 Understanding and Overcoming Comparisonitis

16:20 Strategies to Combat Comparisonitis

23:35 Maximizing the Last Three Months of the Year

28:07 Boss October: Shoring Up Your Life and Business

29:37 Wrapping Up and Future Opportunities

31:04 Free Workshop and BYE!

NEW FREE WORKSHOP!!  Our new workshop, How Professional Organizers Can Get Clients WITHOUT using social media, is ready for you on demand at poroadmap.com !

THIS WEEK ON THE POD:

Fresh from the How To Summit in Austin, Texas, we are diving into a live recording of a marketing panel I moderated--featuring Blair Nastri of Erin Condren, and organizers Liz Wann and Cindy Huzenmen. We are talking about ALLLLLL things marketing for professional organizers--including concentrating on marketing, authenticity, and consistency in building a business. 

Key takeaways include personalized marketing strategies, leveraging customer loyalty, and the value of consistent effort. 

TIMESTAMPS:

00:42 Recap of the How To Summit in Austin 01:46 Introducing the Marketing Panel 03:52 Panel Discussion: Marketing Strategies for Organizers 14:33 The Importance of Authenticity in Marketing 27:06 Consistency and Focus in Business

GET IN TOUCH! [email protected]

Thank you to our special guest Cabri Carpenter for joining us for this entire week of podcast epsiodes!

Today the discussion dives into handling panic moments within the business, setting up pricing strategies, and creating systems to sustain through unexpected situations. We also explore the power of community, the essential tools and courses, and the importance of promoting niche services in your pro organizing business!

LINKS FOR LISTENERS

Check out Pro Organizer Studio: www.proorganizerstudio.com

Connect with Melissa: [email protected]

Learn more about Cabri: www.minimizethenorganize.com

It's Day 3 of the WEEK OF CABRI and we are diving into one of THE most important subjects for organizers--working with clients with ADHD. 

Adapting to clients with ADHD means talking about how we need to emphasize the wide spectrum of symptoms and the need for flexibility. We are also talking about the significance of not overcomplicating organizational systems and maintaining simplicity for clients. Lots of great things here for our favorite professional organizers! 

00:55 The Importance of Working with ADHD Clients 01:34 Adapting to Clients' Needs 08:56 Simplifying the Organizing Process 13:34 Future Trends in Professional Organizing 17:27 Embracing Slow Periods in Business 20:25 Conclusion and Contact Information

How is the organizing business growing and changing--and how do YOU adapt so you don't lose out? We're talking about it today on Day 2 of the Week of Cabri on the pod!

LINKS FOR LISTENERS:

Our new free workshop: www.poroadmap.com Connect with Melissa: [email protected] Meet Cabri: www.minimizethenorganize.com

Melissa is delving into the evolving landscape of the organizing industry with guest Cabri Carpenter of Minimize Then Organize in Lubbock, Texas.

They discuss the impact of COVID-19 on business practices, the importance of adaptability and flexibility, and the necessity for organizers to embrace new technologies and strategies. The conversation also touches on the influx of new organizers, pricing challenges, and the various paths professionals can take within the industry. Melissa emphasizes the need for continuous learning and innovation to sustain and grow a successful organizing business.

 01:32 Adapting to Industry Changes 04:18 The Importance of Flexibility 06:31 Challenges and Opportunities in Organizing 10:55 The Reality of Running an Organizing Business 13:54 Exploring Diverse Paths in Organizing 20:03 Conclusion and Upcoming Episodes

It's part 1 of our WEEK OF CABRI here on the podcast--you are going to get lots of GREAT stuff from one of my favorite (and one of the most successful!) organizers that I know! 

LINKS FOR LISTENERS:

New FREE workshop: www.poroadmap.com Connect with Melissa: [email protected]

The Week of Cabri part 1: Business Growth, Team Dynamics, and Social Media Insights 

We are touching on various topics crucial for the professional organizing industry, including social media strategies, business reflection, team expansion, and the importance of knowing your numbers. Both Melissa and Cabri share their unique experiences and perspectives on growing an organizing business, tackling social media, and transitioning into leadership roles. 

03:54 Cabri's strengths and coaching style  07:13 The journey of Minimize Then Organize  13:10 The role of social media in organizing businesses  22:07 Building and managing a successful team 

Allow me to reintroduce myself!

Get in touch with me at [email protected]