The Product Boss with Jacqueline Snyder

Do you ever ask yourself, “I have this product, I have this idea—but now what? How do I actually sell it?” You’re not alone. Many of us dream up amazing products or feel inspired to create something unique, only to feel stuck when it comes to taking the next steps. In today’s episode, we’re diving into actionable strategies to help you go from idea to consistent sales.

From selling on Etsy and managing a brick-and-mortar store to launching a website or leveraging social media, each sales channel comes with its own set of opportunities and obstacles. I’ll share insights including how Etsy can simplify selling but comes with trade-offs, why physical store reliance on foot traffic can be limiting, and the common misconception that simply creating an online store guarantees sales.

I’ll also tackle the frustration of slow sales and reveal the importance of meeting your customers where they already are. You’ll hear lessons from my own journey, like discovering that a beautiful website isn’t enough—you need a strategy to drive traffic and turn browsers into buyers. Stick with me as I break down the seven best platforms and methods to sell your products today. By the end, you’ll have a roadmap to turn those trickling sales into a steady waterfall. Let’s get started!

Resources:

• Check out your free trial with Shopify here.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.

Welcome back, product bosses! Today, we’re re-airing one of our most listened to coaching sessions with Ines of Barkin’, a stylish and practical pet accessories brand. Ines has seen amazing growth through wholesale but is now looking to expand her direct-to-consumer sales. She’s feeling overwhelmed and is not quite sure of what her next step is.

Together, we break down how to simplify your business strategy and focus on your best-sellers, the power of small tweaks that lead to BIG results, why chasing every opportunity can actually slow your growth and strategies to improve your website conversions and increase direct-to-consumer sales.

Tune in to uncover the next best steps for her business and how YOU can apply the same strategies to your product biz to maximize your growth without burnout!

Resources:

• Support Ines’s business and shop Barkin’ products here.
• Follow Barkin’ on Instagram: @shopbarkin.
• Interested in scaling your product-based business? Join my masterclass where I share my six-step playbook to turn your ideas into income and grow a profitable product-based business. Register here to grab your seat today!
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.

Welcome back, product bosses! In this episode, I’m sitting down with Keren Eldad, my friend and the author of Gilded, to explore her journey to becoming a coach for high achievers. We dive into the concept of the “gilded cage”—that polished, outward success that often hides internal struggles. Keren shares her own experiences of feeling trapped by external achievements and reveals why emotional awareness, letting go, and self-discovery are key to finding true fulfillment.

As we chat, we explore how emotional awareness and mindset play a huge role in personal growth, especially for those of us who feel restless despite hitting big milestones. Keren and I discuss the importance of letting go of perfectionism and learning to embrace the process, both in life and business. She reminds us that fulfillment isn’t about accomplishments but about how we feel in our day-to-day lives. And we talk about why building real connections is essential, especially when the entrepreneurial journey feels isolating.

This conversation is packed with practical insights and encouragement. You’ll hear why your best client is often a former version of yourself, why balance is a myth, and how blending your life and work can create real fulfillment. If you’ve ever felt stuck, overwhelmed, or like you’re chasing a moving target, this episode is for you. Let’s dig in!

Resources:

• Keren Eldad will launch her upcoming book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism and the Constant Pursuit of More on January 21st, 2025! Pre-order her book here.
• Learn more about Keren here
• Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.

Welcome back, product bosses! In this episode, I’m chatting with Catalina, the owner of Catalina Straps and Bags, who works with indigenous communities in Colombia to create handmade, sustainable straps and bags. Catalina is ready to simplify her product offerings and figure out her next sales channel. 

Catalina’s water bottle straps are her clear best seller, but she’s struggling to make sales online. We explore how product display and packaging can help her products sell themselves, no matter the sales channel. With her bottle straps trending and performing well, we uncover how focusing on one product can help her stand out in the market. We also discuss how she can build her brand identity by leaning into her differentiator.

Tune in for actionable insights that will help you refine your product offerings, boost profitability, and grow your brand!

Resources:

• Learn more about Catalina Straps and Bags here
• Connect with Catalina on Instagram here
• Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.

Welcome to another episode, product bosses! I’m so excited to welcome my friend and special guest, Suneera Madhani, an entrepreneurial trailblazer who co-founded the billion-dollar fintech unicorn Stacks and created CEO School, a global movement empowering women entrepreneurs. Now, with her latest venture, Worth, Suneera is tackling one of the biggest challenges for small businesses: access to fair financial tools and business credit scoring.

In this episode, we’re diving into how Suneera built a billion-dollar business in the male-dominated fintech space, the challenges women face in accessing venture capital and how she overcame them, why she created Worth and how it’s a game changer for small businesses and the importance of integrating family, business, and personal values for true success.

Tune in for an incredible conversation that will inspire you to embrace your worth, take bold steps, and build a business that reflects your dreams and values!

Resources:

• Learn more about Suneera here
• Connect with Suneera on Instagram
• Find more information about Worth AI here
• Listen to CEO School Podcast here 
• Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.

Welcome back, product bosses! Today we have an exciting coaching session with Brittany from Embroidery Babe Design Co, who is looking to turn her creative side hustle into a profitable business. If you're in the same boat and want to make your hobby a sustainable business, this episode is for you!

Brittany, a mom of two with a full-time job, has been juggling her embroidery business on the side. She feels stuck and is seeking ways to generate more consistent revenue and profitability. Together, we dive deep into the foundational steps of determining her business type, understanding her 'why', and conducting thorough market research.

We discuss the importance of a time audit to appropriately price her products, adding labor costs, and the necessity of differentiating her brand in a crowded market. We also touch on market research techniques to elevate her brand and make it appealing to her ideal customer base.

Tune in to explore how Brittany can pivot her hobby into a real, profitable business and learn actionable steps you can implement to optimize your own business journey.

Resources:

• Learn more about Brittany's products at Embroidery Babe Design Co
• Follow Brittany's business journey on Instagram
• Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.

Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.

In this episode, I’m digging into the common pitfalls entrepreneurs face, like being stuck in planning mode, dealing with perfectionism, and feeling overwhelmed by tasks that don't move the needle in your business. I’m also discussing the power of taking consistent, focused action to turn great ideas into successful ventures, the concept of intentional resets, and how utilizing three New Year's resets throughout the year can lead to continuous progress.

Plus I’m so excited to introduce that inside of my membership, The Product Boss Academy, we’re going to be doing the Action Takers Reset workshop, every six weeks, to help you periodically reset and reignite your passion and focus. If you want in, don’t forget to join The Product Boss Academy here. Let's kickstart 2025 with purpose and momentum!

Resources:

• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Schedule your free demo with Katana here and make inventory management a breeze.
• Ready to dive into email marketing? Get started for free now with Klaviyo.

Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to blend a lot—she's a mom of three, holds a full-time job, and is working on elevating her side hustle past the six-figure mark.

In this episode, we focus on tackling Lai Sha’s two major hurdles: finding more time in her day and reaching the next revenue milestone. This episode is all about strategies to buy back your time by delegating tasks and focusing on the needle-moving activities that will help scale your business. We discuss how outsourcing tasks like inventory can free up your time to concentrate on strategy and growth, the importance of developing a marketing strategy to drive traffic to your e-commerce site, and emphasizing the need to know your numbers and leverage data to make informed decisions going forward.

Tune in as we dive deep into what it takes to get out of your own way, delegate tasks effectively, and concentrate on actions that drive revenue. Discover actionable steps to start 2025 strong, including a free “Do, Delegate, Delete” Worksheet to help you reclaim your time. If you're ready to elevate your business and make substantial progress this year, this episode is for you! 

Resources:

• Learn more about Kumumea
• Follow Kumumea’s journey on Instagram
• Grab your Do, Delegate, Delete Worksheet here.
• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. This is your last chance to join so if you’re considering it, don’t delay! You can find all the details and grab your spot here.
• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Welcome to another episode, product bosses! As we stand on the edge of 2025, join me in this special New Year's episode focused on how to make this your most successful year yet. From reflecting on your wins and challenges of 2024 to creating a clear vision for 2025, I’m walking you through a workshop-style approach to turn your big dreams into actionable steps. 

In this episode, we’re going to reflect on and audit how 2024 went for you, and envision where you want your business and personal life to be by the end of 2025. I’m also sharing the three key areas you should focus on: simplicity, investing in your growth, and the power of community, if you really want to transform yourself and your business this coming year. 

Whether you're just starting out or looking to level up, this episode is packed with insights and strategies to make 2025 your year of abundance and growth. So grab a pen, a piece of paper, and tune in to make 2025 the year we dream bigger and achieve together!

Resources:

• If you want to listen to Episode 649 - Picture This: Your Most Successful Year Starts with This Exercise and envision 2025 with me click here.
• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
• If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure where to focus or how to optimize her marketing efforts to continue growing her business. Alyse believes driving traffic to her own website might be the key, when in reality she actually needs to leverage the platforms she’s already seeing results on!

In this episode, we discuss the importance of driving your own organic traffic to Amazon if you’re selling there, why you need to gather leads from social media and convert them into email subscribers, and how to overhaul your Instagram content to find what actually works. Remember, you do not need a huge following on social media to be successful!

Tune in to get inspired by Alyse’s journey and learn actionable tips you can use in your own product business to effectively optimize your marketing and sales channels, no matter where you’re building your brand or selling your products.

Resources:

• Learn more about Toci Mom
• Follow Alyse and Toci Mom’s journey on Instagram
• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
• If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.