The Product Boss with Jacqueline Snyder

Welcome back, Product Bosses! In today’s episode, we discuss the challenges product-based business owners often face when reaching revenue milestones from $500,000 to multiple millions! But don’t worry, because even if you’re just starting out or haven’t reached six figures yet, you’ll still have plenty of takeaways!

When it comes to growing a million or multi-million dollar business, you face a different set of challenges compared to the ones you overcame to reach five figures or multiple-five figures. Challenges such as increased self-doubt with every decision you make, burnout (especially if you’re a solopreneur!), and an increased need to pivot when things do not go your way!

In this episode, we dive deep into strategies you can use to realign your mindset to overcome self-doubt, how to maintain work-life balance to prevent burnout, and the importance of learning from your failures. Plus we discuss why surrounding yourself with a strong network and community is crucial to success!

It’s time to think bigger so tune in now to discover actionable strategies for achieving and surpassing your revenue milestones!

Resources:

• Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for you!

Haley already has a successful business, but now she wants to grow her sales to $20,000 a month without feeling burnt out, and she’s not sure how to accomplish this. 

Together, we dive deep into why your mindset is your ticket to more money and success, how being proactive in your business will help you get your time back and simple tweaks for you to bump your average order value to make more money, without doing more work!! 

Tune in as we figure out how Haley can step into the CEO role of her business and get back her time, while continuing to scale, and how you can implement these tips in your product business as well! 

Resources:

• Learn more about Haley's products at Sunbird Collective
• Follow her journey on Instagram
• Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.

We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell. 

Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!

Resources:

• To listen to the entire episode click here.
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
• Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
• If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! We have another fun coaching session with Kelly, the founder of KDCrop Farms, who sells jams, pickles, and more. If you’re wondering what your next best step forward is or you’re looking to grow beyond being a local business, this episode is for you!

Kelly has been selling at local farmer’s markets and in-person since 2006, but now she wants to expand beyond her local community and markets to focus on increasing her online sales, but she’s not sure what her next best step is to grow her business.

Together, we dive deep into the importance of determining and honing in on serving your ideal customers, the importance of consistency and brand building, and why selling online might not actually be Kelly’s path forward to grow her business. 

Tune in as we figure out Kelly’s next BEST steps to growing beyond a local small business and walk away with helpful tips you can use to figure out your own path forward!

Resources:

• Learn more about Kelly's products at KDCrop Farms 
• Follow their journey on Instagram
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Struggling to figure out how to increase your sales or are looking for new sales channels for your product-based business? If so, this episode is for you as we dive deep into the first of 7 best places to sell your products right now.

In today’s mini episode, we’re discussing selling on e-commerce and how if you’re looking for one place to sell right now, it should be there! Why? Because e-commerce and having a website is truly the foundational step for product-based business owners, especially when it comes to making sales.

Tune in now as we dig deeper into e-commerce and how it can help you to stand out in a crowded market and attract more customers to your business. Whether you're just starting out or looking to scale up, get ready to take notes and inspire action. Let’s turn those trickles of sales into waterfalls and help your product business thrive!

For more great tips like these, and to discover all 7 places to sell your products, click the link in the Resources below to explore the full episode.

Resources:

• Listen to the entire episode for all 7 places to sell your products, click here to listen now!
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! We have another exciting coaching session with Fran, the founder of Frances Anne Veils and Sew Glorious, who designs and sells custom veils to make brides dreams come true. If you’re feeling like you’re struggling to establish yourself in the online space, then you’re in the right place! 

Fran initially started creating custom veils as an “add on” to her alterations business, but ended up falling in love with making wedding day dreams come true for brides and while she does well in her local town, she’s struggling to get people to know she exists and make online sales for her business. 

Together, we dive deep into the unique challenges custom and one-of-a-kind product business owners face when trying to establish themselves in the online space and how to overcome it, the importance of referrals and knowing your ideal customer avatar and how to uplevel the online experience for those interested in purchasing, especially since Fran’s product needs to be tried on!

Tune in as we figure out Fran’s next BEST steps to being able to sell online and walk away with helpful strategies you can use to really nail the foundations in your business.

Resources:

• Learn more about Fran’s business at Frances Anne Veils and Sew Glorious
• Follow Fran’s journey on Instagram
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
• Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
• If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

What’s one of the greatest lessons you’ll learn as a product boss? How to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to you. Does this resonate? If so, you aren’t alone!

That’s why in today’s quick episode, we discuss how you can release the expectation that you should and can do everything at once. Because the truth is, if you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Remember, you can’t pour or grow from an empty cup or being stretched too thin all of the time!

So how can you outsource, get help, and pay for the things that will move you forward? It’s crucial to release the overwhelming expectations we place on ourselves. Let’s dive into how and why you should ask for help.

Resources:

• Want to listen to the entire episode? Click here to listen now!
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! We have another exciting coaching session with Holly, the founder of Shake Rattle & Sew, who sells luxury minky handmade blankets for adults. If you’re feeling like you’re getting in your own way and holding your product business back from going from a hobby to your full time business, then you’re in the right place! 

Holly initially started her business 18 years ago and while she is on track to hit her first six figures this year, she’s feeling overwhelmed because she wants to take her business from being her hobby to her full time job and doesn’t know where to start. 

Together, we dive deep into why the foundations of your business are SO important, why you need to raise your prices and become known for something, and how figuring out exactly who your ideal customer is will help you know where and what you should be selling!

Tune in as we figure out Holly’s next BEST step to feel less overwhelmed and leave with helpful tips to create a plan you can implement in your business to gain more clarity!

Resources:

• Learn more about Holly’s business at Shake Rattle & Sew: use code PRODUCTBOSS for 20% off!
• Follow Shake Rattle & Sew’s journey on Instagram
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
• Want a 1:1 Coaching Session with Jacqueline that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
• If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome to another episode, product bosses! Have you ever wondered if you should be offering discounts in your product business? And if so, when and what types of discounts should you offer? 

Today, I’m digging into why I don’t believe you need to offer a discount to make sales, but also how there are discounts created at different times of year for different reasons, such as Black Friday and Cyber Monday, to help businesses boost their sales.

I’m also sharing my top five discount offer ideas you can use in your product business right now and as we approach the holiday season to make more sales and end the year in the positive! This episode is packed with actionable tips so grab your pen and paper and let’s start making money.

Resources:

• Guess what, Product Bosses: The investment into Multi-Stream Machine has officially dropped – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of my do it yourself program to help you scale your business! Click here to learn more.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, product bosses! We have another incredible coaching session with Brian, the founder of The Freshwater Pearl Company, who sells versatile and “not your grandmother’s” pearl jewelry. If you’re struggling to make or scale your online sales and feel like everything you’re doing isn’t working, then you’re in the right place! 

Brian has been in business for 3 years and while his business does well in-person (like many jewelry businesses since customers can try on or actually hold the product), he’s struggling to scale his online sales. 

Together, we dive deep into why you need to know your numbers and how that plays a role in your email marketing and getting more customers, the key difference between selling in-store and online and how to create a seamless online shopping experience for your customers so they can buy!

Tune in as we figure out Brian’s next BEST step to start making more online sales and walk away with helpful tips you can implement in your business to start making the sales you want to be!

Resources:

• Learn more about Brian's business at The Freshwater Pearl Company (plus a percentage of every purchase goes towards helping those with cancer!)
• Guess what, Product Bosses: The investment into Multi-Stream Machine has officially dropped – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of my do it yourself program to help you scale your business! Click here to learn more.
• Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
• If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions.! 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss