The Product Boss with Jacqueline Snyder

Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme.

This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms.

We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform.

Resources:

• Learn more about How to Sell Your Stuff on Etsy
• Follow How to Sell Your Stuff on Instagram: @howtosellyourstuff
• It’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies.

In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of new customers in a way that feels authentic and comfortable. We understand that every business owner has their unique style, and Marian's approach is a masterclass in tailoring your business strategies to align with your personal comfort and values.

Join us as we unpack the lessons from Cheesecake Mama's journey, offering insights and inspiration for all of you striving to build momentum in your businesses. Let's learn, grow, and succeed together!

Resources:

• Support Marian’s business at mamacheesecake.com
• Follow Mama Cheesecake on Instagram: @mamacheesecakela
• It’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring.

As we engaged with these diverse entrepreneurs, we've noticed a pattern of common myths circulating in the business world. Myths that, if left unchallenged, can keep us stuck and hinder our progress. But here's the exciting part – as we bust these myths, we uncover often overlooked secrets to success. These secrets are not widely discussed, yet they hold the key to breaking through barriers and achieving our goals.

In today's episode, we're diving deep into these myths and the hidden truths behind business success. Join us as we explore these revelations, gathered from our recent experiences and years of insight. We're here to guide you through these misconceptions and reveal the secrets that can propel your business forward. Let's dig in and discover the truth together!

Resources:

• Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery
• Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin & Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this challenge.

We'll explore various tactics to enhance sales, from increasing lead acquisition to the art of upselling, and the often-overlooked potential of focusing on existing customers. These strategies are not just theoretical; they are actionable steps that can be applied to any business facing similar challenges.

Join us as we dive into Amanda's journey, unpacking the lessons learned and insights gained. Whether you're a budding product boss or a seasoned business owner, this episode is packed with valuable takeaways to help you manage growth and inventory more effectively.

Resources:

• Support Amanda’s business at davinandadley.com
• Follow Davin & Adley on Instagram: @davinandadley
• Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now!

This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable.

So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolution!

Resources:

• Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets.

We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals?

When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it.

Resources:

• Support Leah’s business at monalisapure.com
• Follow Mona Lisa Pure on Instagram and Pinterest: @monalisapureoil
• Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps!

We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent strategy, a lesson echoed by many of our successful Multi-Stream Machine students.

This episode is a treasure trove of guidance to help you navigate the exciting yet challenging world of owning a product-based business. We're here to support you in every step, helping you build a business that not only thrives but also resonates with your pace and lifestyle.

Resources:

• Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email list, she's feeling the heat of overwhelming friction.

We're here to help Ashley pinpoint her bestsellers and leverage them to elevate her business. It's a session packed with actionable advice and strategies that any business owner can apply. Whether you're struggling with low sales, unfocused products, or messaging that doesn't resonate, this episode is a treasure trove of insights. We'll explore how focusing on your star products can be a game changer and how to effectively communicate your brand's unique values to your audience.

Join us as we unravel the knots in Ashley's business strategy and lay down a roadmap for growth. It's a journey of discovery, focus, and strategic thinking that's bound to inspire!

Resources:

• Support Ashley’s business at tealmeal.com
• Follow Teal Meal on Instagram: @tealmeal
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
• Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

As we head into the new year, we're filled with excitement about the potential the next 12 months can bring. How do we transform these big plans into reality? How do we make 2024 our most successful and best year yet? That's what we love about the transition into a new year.

We just came out of September, the back-to-school season, a period of gearing up for product entrepreneurs. We're thinking, "The holidays are right around the corner. What do we need to do right now?" That's why challenges in August and September are so crucial - to get prepared early for the busiest time of year.

But remember, we can always start over, always rebuild from the ground up. As we move into 2024, let's focus on thriving, not just surviving. We know it's been a tough year for many, and we've all had our moments of just getting by. Especially now, with the holiday season in full swing, it's a hectic time for product-based business owners.

It's time to find our blend again, to get back on track. In this episode, we'll share some strategies and insights to help you do just that. Let's dive in and make 2024 a year of growth, success, and a fantastic blend of work and life!

Resources:

• Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery.

Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a rollercoaster of highs and lows. That's why we're diving deep into strategies for achieving consistent, predictable income, especially when most sales are in-person.

We'll explore ways to amplify Elaine's unique product in the digital realm, ensuring it captures attention just as it does in person. From online marketing tips to leveraging social media, we're covering all bases to help Elaine - and you, our listeners - find a path to steady success in niche markets.

So, let's embark on this journey together and discover how to turn niche products into consistent revenue streams. Tune in and get ready to be inspired by Elaine's story and our actionable insights!

Resources:

• Support Elaine’s business at unzickerdesign.com
• Follow Elaine’s business on Instagram: @theunzicker
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss