The Product Boss with Jacqueline Snyder

Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.

This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible package deal that not only gives value to our customers but also increases our sales per transaction.

We're all about actionable strategies that you can implement and see the results. So, are you ready to bundle up and boost your AOV? Dive in with us, apply this tactic over the weekend, and let's start seeing those higher order values rolling in. Stay tuned, and let’s make this week a profitable one!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.

The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn't been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it's not just about the coffee; it's about the experience, the seasonal transition, and being part of a larger coffee community.

In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the limelight but also elevated coffee culture to a whole new level. Whether you're a PSL aficionado or a coffee purist, join us as we unravel the story behind the birth of the Pumpkin Spice Latte and what it represents in today's coffee culture.

If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermind

Resources:

• Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Jacqueline sits down with an Inner Circle Mastermind Member, Miriam Wiggins, and her partner, Michael Wiggins, for a personalized strategy session. They’re the creative minds behind Scrubmates, a unique product aimed at medical professionals. With a distinctive product that has captivated a well-defined audience, they’re on a mission to expand their horizon. Currently, they are pocketing an average monthly revenue of around $1,000 and are eyeing that lofty $50,000 a year milestone.

In this riveting discussion, we'll navigate through the nuances of tweaking their website for better conversions, identifying the most promising sales channel for an upward trajectory, and brainstorming on strategies to enhance product visibility and present it to their dream customers. It’s a journey from where they are to where they aspire to be, and there's a trove of actionable insights waiting for you too. So without further ado, let’s dive into this enlightening strategy session.

If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermind

Resources:

• Visit wearscrubmates.com to learn more about Miriam’s unique product!
• Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!
• Introducing our new Podcast Strategy Sessions with Jacqueline! This is your chance to not only be featured on our podcast, with over 100,000 downloads a month but also to receive personalized 1-on-1 coaching. Apply today at theproductboss.com/strategy. Spaces are limited, so don't wait!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

CHALLENGE: Do a blind bag promotion this weekend! You will move slow-selling products while creating a fun, exciting shopping experience for your customers. In this episode we tell you exactly how to do it.

In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Do you have to be on Instagram in order to grow your business? No. In this episode, you get official Product Boss permission to not be on Instagram for your business. You also get a full rundown of marketing tools to use instead. Learn all about SEO, emails, platforms like Amazon, and partnerships, affiliates, and collaborations. Remember, it is all about meeting the potential customer where they are at.

If you do use Instagram for your business, make sure your followers are your target audience. You may have tens of thousands of followers, but if they are not potential customers then it doesn’t really help you. 

For those of you who are finding business success with Instagram, keep it up! Those algorithms are no joke!

To learn more about how to market and grow your product-based business, don’t forget to check out our FREE Ultimate Resource Guide.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Are you one of those entrepreneurs waiting on the sideline, looking for a sign? This is the episode you've been waiting for.

Drawn from Jacqueline’s delightful Italian summer adventures, "andiamo" – or “Let’s go!” becomes our anthem. Just as Italian tour guides lead the way, urging their followers to keep up with a cheerful “andiamo”, we urge you to do the same. Stand up, take action, and seize the opportunities ahead of you. No more warming benches. No more waiting for the right moment.

Join us, as we break down why it’s essential to take charge, make your move, and never let hesitation steal your spotlight. It's all about shifting from inaction to unstoppable action. So gear up, and let’s journey together to uncharted territories of success and determination. Follow us, and let's go!

Resources:

• Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

CHALLENGE: Do a flash sale this weekend! Don’t sweat it, in this episode we’re going to walk you through every step of successfully putting on a flash sale: Planning, promotion, and performance review.

In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Ever wondered what it truly means to be a boss? We're here to shatter some myths and stereotypes and help you find your leadership style. Whether you're from the corporate world, an entrepreneur, or new to a leadership role, we all struggle with that nagging question: “How do I lead effectively without becoming a ‘B’?” Let's face it, pop culture hasn't done women any favors with its portrayals. Remember Miranda from ‘The Devil Wears Prada’ or Regina from ‘Mean Girls’? Both powerful, both undeniably... Bs.

But what if there's a middle ground? One where you neither sacrifice your whole self nor have to adopt a rigid, intimidating persona?

We'll dive deep into what it means to be a female leader in today's world, breaking free from the societal expectations and truly embracing your authentic leadership style. It's time to redefine the narrative. Whether you're leading a team of one or a team of twenty, we're here to support and guide you on your journey of being a boss who's both firm and fair.

Resources:

• Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Sometimes, we find ourselves stuck in the negative, feeling buried under the weight of life's challenges, wondering if things could be just a bit easier. But what if we told you, there’s a transformative shift in perspective waiting to be uncovered?

In today’s episode, we delve deep into this empowering notion - sometimes you think you're buried, but you're actually planted. It’s all about transforming our perspective when life feels overwhelming and the challenges seem insurmountable. We’ve all been there, feeling like we can't take one more thing being added to our plate, feeling like we're going under.

We’ll share personal experiences and reflections on feeling stuck in negativity and how a change in viewpoint can make all the difference. It's time for us to stop feeling overwhelmed by life's challenges and start seeing them as opportunities for growth and transformation.

Join us, as we explore this powerful idea and discuss how we can shift our mindset to turn feelings of being buried into being planted, ready to grow and flourish!

Resources:

• Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”

But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.

In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about ensuring your investment in time and money is well-placed and not jumping blindly onto the marketing bandwagon!

Resources:

• Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

• Website: theproductboss.com