The Product Boss with Jacqueline Snyder

Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses & The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular.

We're discussing the career advice given by female billionaires, moguls, and CEOs that's helped them succeed. These thought leaders, including Oprah Winfrey, Melinda Gates, Dolly Parton, and Suneera Madhani, shared their insights in a recent Inc Magazine article that really resonated with us. What's the common thread in their advice? Be true to yourself. Oprah said it best in a 2019 interview, explaining that she quit a job that required her to be inauthentic. Dolly Parton and Melinda Gates agree, noting that fitting in is overrated. It's a lesson that applies to all ambitious women. So let's embrace our authentic selves and unleash our inner superstars because you were made to stand out!

So let’s get out there, and get ready to learn how to break through those mental barriers and become the entrepreneur you've always wanted to be. This is an episode you won't want to miss!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work.

In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha moments as you learn how to sell effectively using stories and content that connects with your customers. We always say storytelling is key to building strong relationships with your audience, and J.J.'s goal is to help leaders and business owners, like you, eliminate confusion, connect with your customers, and grow your business.

Get ready to be motivated, inspired, and informed. We can't wait for you to hear all the gems of knowledge he has to share!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Learn more at storybrand.com
• FREE StoryBrand Brand Script: storybrand.com/brandscript
• Connect with J.J. on LinkedIn: linkedin.com/in/j-j-peterson-1b4011a2
• Follow J.J. on Instagram: @drjjpeterson
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora.

AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. These self-funded brands receive the support they need to start, grow, and scale, just like AB Creative's own self-funded brand.

She’s sharing with us valuable insights on how to break into a big box retailer and she even talks about her personal experience with selling to Sephora. Spoiler alert: Things did not go as planned or expected, but they still worked out in the end!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Learn more at abcreativenyc.com
• Follow Aggie on IG: @abcreativenyc
• Grab your FREEBIE: 30 Powerful Positioning Strategies For Your Product Brand here.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her.

Her new book, Two Weeks Notice, is an incredible guidebook for anyone who is thinking of leaving their 9 to 5 job and pursuing their dreams. We're excited to share this with all of you, especially those who have a side hustle or are struggling to figure out how to make the leap. The first part of the book is all about mindset - dealing with fear, feelings of inadequacy, and imposter syndrome. It's a real gift to have someone say, "You can do this," and that's exactly what Amy does in her book.

Amy’s built a life she doesn't need a vacation from, and she's on a mission to help millions of others do the same. We're thrilled to have her on the show and can't wait for you to hear our interview! Amy’s book, Two Weeks Notice is out now so make sure you grab your copy here!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• To celebrate the release of Amy’s book, Two Weeks Notice, we are giving away 10 copies of the book! All you have to do is enter here.
• Learn more at amyporterfield.com
• Instagram: @amyporterfield
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

If you wait until you’re ready, you’ll never take action because the truth is…you’ll never be ready! But sometimes we just need to take the leap of faith and trust that the door will open for us. When you hold yourself back with the belief that you’re not ready, then you’re only stopping yourself from moving forward and growing.

So today, let's empower ourselves to take positive steps forward, whether it's starting a business, investing in ourselves, wearing that dress just because, or simply burning candles without waiting for a special occasion.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Doors to our signature program, Multi-$tream Machine close TOMORROW! If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of then sign up now before the doors close and make sure you don’t miss out! Let’s grow your business together!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Today's episode is extra special as you get a double dose of spotlight stories. We'll kick off with Gina Rosen of Fan Sparkle, followed by an update from a crowd favorite, Rachel Dunn of Rachel Dunn Jewelry. These two product bosses work full-time jobs and run their businesses as side hustles, proving that it's possible for anyone with a side hustle to have a successful product-based business. Get ready for twice the fun and inspiration!

Gina is the owner of Fan Sparkle which focuses on collegiate jewelry, sorority jewelry, and stickers. On top of that, she’s doing this all as a side hustle! She shares the lessons she has learned from Multi-Stream Machine, how that has started to shift things in her business, and where she’s taking things in the future.

Then we follow up with Rachel Dunn of Rachel Dunn Jewelry. She’s highly involved in the Product Boss and M$M community, managing her Etsy shop on top of her day job while supporting her children, including her special needs son. It’s been over a year since her last appearance on the podcast, so we’re going to get all the updates on where she is now and how she continues to learn and evolve in her business!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• fansparkle.com
• etsy.com/shop/RachelDunnJewelry
• If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of, then you’ll want to join our signature program, Multi-Stream Machine! Doors are now open for a limited time! It’s the first time doors are open in 2023 so sign up now, and make sure you don’t miss out!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Are you ready to transform your business into a profitable revenue-generating machine with consistent sales and a laser-focused strategy? Look no further! By harnessing the power of your best selling products and choosing the best ones to focus on, you'll give your business the boost it needs to grow and succeed.

Whether you're a Product Boss looking to stand out in a crowded market, maintain momentum and consistency in your sales, or streamline your business operations, we have the information you need to succeed.

You'll learn how to maximize profits by focusing on what works. We'll help you stay focused on the most important aspects of your business and by consistently targeting the "needle movers", you'll see increased time and money. Join us and let's unleash the full potential of your business through a focused and profitable approach.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Our FREE 5 day Best Seller Secrets Challenge kicks off TODAY! We’re teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Today's episode is going to be an absolute BLAST! We're shining the spotlight on some of our Multi-Stream Machine students and it's time to CELEBRATE all their wins. Because let's face it, our students are heroes in their own right — but they don't always shout it from the rooftops. That's where we come in!

We are ecstatic for you to meet Christina Guy of The Hotel Sheet and hear her story with her husband and their partnership and all the things that have happened for them in the past year. After several years of running a successful ad agency business, Christina thought making the leap to a product-based business would be a piece of cake… but it wasn’t quite that simple. It wasn’t until she joined the Best Seller Secrets Challenge and then Multi-Stream Machine shortly after that her business really started to take off!

Our community is all about lifting each other up, spreading positivity, and showing that success is within reach, no matter what your unique journey is. We love to say "She's not your competition, she's proof it can be done!" Hearing these inspiring stories from fellow product-based business owners is a game-changer and many of you have already expressed how much it means to you. So buckle up and get ready for a feel-good ride, as we share this uplifting story with you!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Check out The Hotel Sheet Website!
• It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

As product-based business owners, it can be difficult to keep up with the ever-changing seasons and trends. You may be out shopping just after Christmas at your local big box store and see them already selling for Easter! When they’re so far ahead of us small business owners, how can we keep up?

It's moments like this that can make us feel overwhelmed, lost and behind our competition. But there are ways to stay ahead of the game and feel more in control so that you are prepared for every season! Let's explore how you can keep up with the ever-changing trends and seasons to ensure success for your product-based business.

If you always feel like you're trying to catch up, you need a selling cycle. When you’re on a selling cycle you know what to sell and when to sell it without having to think about it. Want a selling cycle template for FREE? Then sign up now and join us for our Best Seller Secrets Challenge which kicks off on Monday, February 13th!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Listen up Product Bosses, it's time to shift your mindset and take action! Our mindset and the way we think can absolutely hold us back from reaching our full potential. But as we dive deeper into the world of entrepreneurship, it's important to remember that the real money makers are the action takers, and if we continue to tell ourselves lies, we are going to get stuck in inaction.

It’s crucial that we question the truth behind these thoughts and remember that they are just thoughts. We have the power to choose how we want to feel about them. When you start to get stuck in perfectionism, remind yourself that action is where it’s at. Action brings us more clarity than any amount of thinking can and that’s how you start to shift your mindset.

We’re going to go over some of the biggest lies that you might be telling yourself — think of us as the Myth Busters to your subconscious. So let's stop letting our mindset hold us back with lies and start taking the actions necessary to crush our goals!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss