The Product Boss with Jacqueline Snyder

Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners face at some point in their growth trajectory: imposter syndrome! When it comes to decision-making, it’s important that you (and only you) are in the driving seat, and you’re asking the right questions to reach your unique goals. 

Tune in to gain tips on how to shut out the noise hindering your vision or taking you down a rabbit hole that doesn’t make sense for your brand – or your customers. 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired to build and scale your company to its full potential. 

First off, makers do not have to make everything they sell. Outsourcing does not depersonalize your connection to the brand or dilute your product's value. 

Secondly, makers can be millionaires. It's all about surrounding yourself with the right people and seeing real-life maker-to-rich stories you can relate to. Tune in to hear about just a few of our incredible self-starters who turned their maker business into a well-oiled product machine. 

Still don't believe us? Join our free Makers Guide to Scaling Workshop to uncover the secrets to uplevel your business and reach your dream goals. Let's MAKE it happen! 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

This year is flying by, so we thought it would be a great time to check in with ourselves and make sure we’re making the right decisions to reach our end-of-year goals. With the holiday season creeping up on us and consumer spending on the rise, it’s time to set priorities so we can end this year on a high. 

Listen in to find out how we’re clearing our schedules and getting our to-do list done! 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up
• Join the Small Business Shopping Directory 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

The back-to-school season is upon us, so get ready to sharpen your pencils, your business strategy, and your bottom line with our FREE live 3-part workshops to get you holiday ready. 

Tune in to hear how we're conquering the pain points most product-based businesses deal with during this sales quarter and how you can do more than ever without sacrificing time spent with those you love. 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up
• Join the Small Business Shopping Directory 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses. 

The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process. 

In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life! 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Join the Small Business Shopping Directory 
• Explore the Small Business Shopping Directory 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business. 

Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)

This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline." The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.

Resources:

• The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results. 

Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results. 

This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Sign up for The Small Business Shopping Directory 

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

The Product Boss is a production of Crate Media.

Ep. 281

Ep. 280

Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I grow my email list?" In this episode, we are here to help with tips for you to get more email subscribers and start using your list as your new superpower!

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Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

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Thank you so much! xo, Jacqueline and Minna