April 24, 2022

The publication every small business owner needs to make friends with | Ep 43

34 minutes

Today’s guest is so accomplished I’m exhausted just sharing her intro. We’ve been sharing time across the screens for a couple of years and it’s been an absolute joy to watch her business go from strength to strength. And as a HYOPR graduate, she was a standout performer, amassing over 20 pieces of coverage including articles in Smart Company, Better Marketing and Mumbrella.

Her name is Mia Fileman and she’s the founder of Campaign Del Mar, a popular marketing education platform that helps switched-on startups create killer campaigns for less through her signature programmes, Campaign Classroom and Marketing Foundations.

Mia has two decades of marketing experience under her belt, having spent 10 years in Brand Management for global companies such as L’Oreal, BIC and Kraft. She’s been a Director at creative agencies and also ran her own marketing agency for seven years.

So if anyone understands the ability of marketing and PR to spread your brand message, gain your audience’s trust and boost your cred, it’s Mia.

In this episode, we’re chatting all things Medium, the online digital publishing platform with over 100 million readers across the globe.

To say Mia is a fan of Medium is an understatement. She’s a prolific Medium author who uses the platform to establish connections with fellow small business owners, flex her creative muscles, boost her brand message and establish herself as one of Australia's preeminent marketing experts.

To date, she’s had over a dozen articles published on Medium that have been read over 32,000 times.

If you’re struggling to dip your toe into the world of PR, or not sure if your writing skills are worthy of traditional opinion pieces, this is a must listen. Mia takes you through everything you need to know to get published on Medium, and how to maximise your reach once you’re a fully-fledged Medium author.

Available now on your favourite poddy platforms.

Find Mia Fileman online