The Buyerside Chat

The Real Reason Great Product Brands Plateau | Episode 112


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You already have the strategy. So why aren't you using it?


That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you.


This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck.


WHAT YOU'LL HEAR:

- Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself)

- The real reason you keep buying courses and never finishing (or implementing) them

- How your subconscious brain is running a protection program that keeps you exactly where you are

- The difference between a strategy gap and a belief gap - and why only one can be solved with information

- A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months

- Three questions to ask yourself right now that will reveal what you're truly avoiding

- What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more

- Why subconscious reprogramming (not another course) is what actually breaks the cycle

- What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset work


RESOURCES MENTIONED:

- Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here!


- Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here 


- Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU)

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Listen on Spotify

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE


Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

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The Buyerside ChatBy Kristin Fisher

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