The Remarkable CEO for Chiropractors

In this episode, you'll discover:

• How the Law of Entropy affects your business—and how to stay ahead of it.
• Why durability leads to optionality and true freedom.
• The key to scalability: Leveraging systems that drive sustainable growth.
• A 3-step process for building a remarkable, resilient business.

Episode Highlights

00:47 - Learn why 2025 is the year of new wineskins, signaling the need for business transformation to handle increased demand and opportunity.

03:23 - Understand the importance of being ready and willing to evolve your business systems, leadership, and operational strategies.

06:17 - Discover why operationalizing, professionalizing, and optimizing your business is the key to creating long-term sustainability.

08:30 - Explore the difference between a pirate ship and a battleship and why businesses must transition from survival mode to scalability.

11:50 - Gain insight into why businesses must build scalable systems, ensuring they can handle rapid growth without breaking down.

14:42 - Hear why developing a team of A-players requires structured systems that allow top performers to thrive.

18:09 - Understand the importance of eliminating business drift, ensuring continuity and efficiency through well-defined processes.

21:08 - Learn how shifting belief systems around health will increase demand for wellness-based services and why businesses must be ready.

24:12 - Discover why 2025 is a pivotal year to commit to operationalizing, professionalizing, and optimizing your business.

26:01 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Spinal Hygiene please visit:  https://www.spinalhygieneproducts.com/ 

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

In this episode, you'll discover:

• How to leverage the accountability chart—and why a 3-year vision is critical for sustainable growth.
• The two stages of building a high-performing, professional team.
• Why investing in the right people pulls your business forward.
• The key steps to increasing scalability, durability, and profitability.

Episode Highlights

00:51 - Learn how shifting from an owner-operator mindset to a CEO mindset is essential for building a scalable, durable, and transferable business.

03:08 - Understand why professionalizing your team is a critical step in moving from laborer to leader and unlocking long-term growth.

06:17 - Discover how operationalizing business systems creates predictability, enabling delegation and freeing up leadership bandwidth.

08:50 - Explore the difference between amateur and professional approaches to leadership, hiring, and team development.

11:16 - Gain insight into why personal growth as a leader is necessary to attract and retain a high-performing, professional team.

14:29 - Hear why the "law of ones and threes" means that the systems and people that got you to one level may not be what takes you to the next.

16:43 - Understand why top employees either stay for two years or twenty-two years, and how to create a career path that retains top talent.

19:21 - Discover the importance of casting a long-term vision for your business and your team to ensure retention and engagement.

22:14 - Learn why bringing in experienced professionals who have scaled larger businesses can accelerate growth beyond your current limitations.

24:42 - Explore why delegating to those who can perform at 120% of your ability is a game-changer for business scalability.

25:32 - Dr. Eric DiMartino and Justin Maxwell from Success Partner, Big Life Financial discuss transforming high income into generational wealth. Uncover  how Big Life Financial supports chiropractors in optimizing their finances through strategic systems. They introduce the concept of ROE (return on emotion) alongside ROI, focusing on the peace of mind for business owners. Tune in to enhance your financial health and business success.

Resources Mentioned

Download Your Copy of the Accountability Grid here:  https://theremarkablepractice.com/podcast-ep296-acctgrid    

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Big Life Financial please visit: https://biglifefinancial.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

In this episode, you'll discover:

• Discover the 7 key attributes that separate a chaotic pirate ship from a well-run battleship in business.
• Learn how the obstacles holding you back are directly tied to how much your business operates like a pirate ship.
• Why success depends on Operationalizing, Professionalizing, and Optimizing at every stage of growth.
• Master this shift, and you’ll unlock optionality—the ultimate reward of building a remarkable, resilient business.

Episode Highlights

00:52 - Learn how running a business like a battleship instead of a pirate ship creates scalability, sustainability, and long-term success.

03:25 - Discover how passion alone won’t sustain a business and why structuring operations with mission-driven systems ensures growth.

06:17 - Understand how businesses driven by clear strategy and accountability avoid chaos, stress, and unpredictability.

08:41 - Explore how having a charted course for your business allows for adaptability in changing conditions while still staying on track.

11:59 - Gain insight into why leveraged operations, rather than brute force, lead to higher efficiency and a stronger business foundation.

15:12 - Learn how increased accountability leads to greater traction, productivity, and profitability in scaling operations.

19:07 - Hear why businesses built on systems, not personalities, create long-term value and transferable equity for future ownership.

22:29 - Understand why setting clear expectations and agreements minimizes chaos, drama, and inefficiency in team dynamics.

25:48 - Discover how turning a business from a job into a sustainable, transferable asset increases its long-term value.

30:52 - Learn why a well-structured business attracts buyers and top talent, making it a highly sought-after and scalable enterprise.

31:41 - Dr. Pete talks with Success Partner, Mark Murdock from Aspen Laser about the benefits of photobiomodulation, or light therapy, for chiropractic practices. Mark explains the science behind light therapy and its impact on patient health, detailing their Aspen Laser and TheraLite Bed devices. With a practical ROI perspective, learn how you can integrate these technologies into your practice to enhance patient outcomes and boost revenue.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Aspen Laser please visit: https://www.aspenlaser.com   

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

In this episode, you'll discover:

• Truth: If it’s about the TOR, it’s not about the TIC.
• Identify where you struggle to let go—that’s the next mountain you need to move.
• The more you focus on growing your team, the more your business will grow—and the less it will revolve around you.
• A truly sustainable business is scalable, durable, and transferable—build for the long term.

Episode Highlights

00:52 - Why running your business from workshop to workshop, rather than Monday to Monday, creates sustained momentum and growth.

02:23 - Understand why what’s good for your ego is often bad for your business and how pride can become a major constraint.

05:31 - How unchecked ego robs you of peace and limits the full potential of your business, leadership, and personal life.

08:24 - The concept of "heart, head, hands, feet" as a framework for recognizing and addressing ego-driven decisions.

11:01 - How making your business dependent on you as the leader creates scalability, durability, and transferability issues.

14:32 - How shifting from an ego-driven identity to a CEO mindset allows for sustainable growth and a thriving leadership team.

17:04 - The analogy of metamorphosis, comparing the shift from owner-operator to CEO as the transformation from caterpillar to butterfly.

19:27 - Insights into why building scalable systems, rather than personality-driven leadership, ensures long-term success.

21:46 - The importance of developing your team to build the business, rather than centering success solely on yourself.

26:49 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Medic Cloud please visit:  https://mediccloud.com.au/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

In this episode, you'll discover:

• Why building a diverse team is both challenging and invaluable.
• The key to creating an environment where impatience with process leads to growth.
• Fact: The more process-driven you are, the more patient you become.
• How to develop the maturity to balance urgency and patience—without losing your edge.

Episode Highlights

03:26 - The importance of treating business like a marathon, balancing short sprints with long-term endurance for sustained success.

06:15 -How increased demand can reveal capacity issues and why identifying what would break first is key to future scalability.

08:55 - The difference between patience with people and impatience with process and how it impacts leadership and team dynamics.

12:03 - Why urgency in business is necessary but must be balanced with patience to prevent strained relationships and setbacks.

15:12 - Gain insight into how developing patience in hiring and onboarding processes leads to stronger, long-lasting team relationships.

18:07 - Why scaling a business requires patience with people while maintaining a relentless focus on improving systems and procedures.

20:31 - How hiring for complementary strengths builds a balanced team and fosters long-term business sustainability.

22:26 - Why diverse leadership teams strengthen business outcomes and create an environment for growth and success.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Platinum Systems please visit: https://www.platinumsystem.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Focus requires skill: Marshalling your 4 limited resources, and those of your team 
• Fact: What you stop focusing on shrinks, just like what you focus on grows 
• Understand the level of dedication needed to achieve Durability and Transferability 
• Success is a sequencing and a timing issue, you’ve got to get them both right.

Episode Highlights

00:52 - Understand the power of focus and its role in differentiating busyness from productivity to drive business growth.

03:05 - Learn how to direct your energy towards the right priorities, ensuring that focus translates into measurable outcomes.

06:04 - Explore why sequence and timing are critical when scaling your business, emphasizing the importance of strategic focus.

08:31 - Discover the concept of operationalizing and professionalizing a business to achieve durability and scalability.

11:02 - Gain insights into when to shift focus from hands-on operations to empowering others to sustain and grow the business.

13:18 - Understand the importance of defining personal and professional success to avoid chasing the wrong goals.

15:52 - Learn how distractions and lack of focus can lead to unintended consequences and undermine long-term business goals.

18:29 - Hear about the challenges of bridging the gap between scalability and durability in building a sustainable business.

20:45 - Discover the necessity of preparing systems and teams before scaling to avoid operational failures.

23:14 - Understand how creating optionality in your business frees up time and energy to pursue new opportunities.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Answer this question: If I bought your business today, what is the first thing I’d change? 
• Next question: Why have you not changed it already? 
• Perspective shift – Spend the money you are gonna lose. 
• What is your next move? 

Episode Highlights

00:49 - Learn how to approach your business with a buyer's mindset, identifying areas that need change to drive immediate improvement.

03:58 - Discover how asking "What would we change first?" helps prioritize key areas for growth and operational efficiency.

06:24 - Understand the role of the accountability grid in assessing marketing, conversion, retention, team, and financial functions.

08:31 - Explore how loss aversion can motivate decisive action to prevent revenue loss and improve profitability.

12:13 - Hear how revisiting systems like check-in and check-out processes can reveal inefficiencies and create immediate revenue opportunities.

15:30 - Learn why systematizing processes and assigning accountability to team members optimizes operational effectiveness.

18:26 - Discover the power of objectivity in business audits, using external perspectives to identify hidden areas for improvement.

20:00 - Gain insights on proven systems and mentorship to guide sustainable scaling and operational excellence.

22:02 - Understand the importance of aligning pricing strategies with market value to optimize revenue and reduce operational stress.

23:11 - Explore why embracing truth over excuses drives growth and ensures long-term business success.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• To start, don’t expect things to change if you are not willing to change
• Follow these 3 steps in order: Operationalize, then Professionalize, then Optimize
• How to determine if you are using the last or the next iteration of your operation and team to optimize your business
• The importance of looking to the future so you can plan and adjust for what’s important next and ultimately.

Episode Highlights

00:49 - Learn how embracing new frameworks like "new wineskins" prepares businesses for growth and adaptability in 2025.

03:58 - Discover the importance of capacity and character as foundational elements for scaling operations and sustaining growth.

06:24 - Understand how outdated methods can constrain growth, emphasizing the need to operationalize, professionalize, and optimize systems.

08:56 - Explore the "rule of ones and threes" to predict challenges at different growth levels and plan effectively for higher revenue and volume.

12:29 - Gain insights into reverse engineering growth by increasing patient attraction through refined internal, external, and digital marketing strategies.

16:38 - Learn how systematizing internal processes and delegating responsibilities create accountability and scalability within the team.

18:16 - Understand how to shift from incremental growth to exponential results by professionalizing roles and optimizing marketing efforts.

20:33 - Discover proven systems and mentorship tools designed to guide businesses in scaling sustainably without reinventing the wheel.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Freedom Warriors, the SHF Values will be fundamental to the MAHA movement
• Access to accurate and uncensored data to make health decisions is a constitutionally guaranteed basic human right and fundamental medical ethic.
• Religious freedom: Personal religious beliefs are constitutionally guaranteed and must be fully honored as we make health decisions for ourselves and our children.
• Parental rights: Parents know their kids best and have the god-given right and responsibility to direct the health, education, and faith formation of their minor children.
• Free speech: The ability to access information and share it freely with others is essential for informed consent.
• Personal privacy: Our personal health information should be kept private and not disclosed to anyone other than our medical providers or those we choose.
• Put your money where your month is…show your support today. Click this link to give your support: https://standforhealthfreedom.com/donate/

Episode Highlights

01:18 - Learn about the personal and professional backgrounds of Leah Wilson, including her work connecting health freedom with legal and public policy initiatives.

03:11 - The importance of sharing truthful, holistic health information while maintaining legal and ethical boundaries in practice.

06:35 - The origin story of Stand for Health Freedom and its mission to address systemic health and legal challenges.

09:11 - The early obstacles the organization faced and how it expanded into legislative victories and cultural shifts for health freedom.

12:48 - The organization's principles and learn how common sense drives their policy and advocacy efforts.

16:03 - The influence of information platforms like Google on public perception and decision-making.

18:58 - The importance of grassroots community efforts to combat misinformation and empower informed decision-making.

24:53 - The critical role of parental rights in healthcare decisions and the threats posed by systemic overreach.

28:04 - Challenges parents face in defending their choices, including the pushback from schools and medical institutions.

33:43 - The significance of privacy in protecting health freedoms and the risks of centralized control over personal data.

36:47 - Practical ways to support the organization's mission and empower communities with education and advocacy tools.

40:49 - Specific initiatives and collaborations aimed at expanding health freedom education and support for practitioners and patients.

45:12 - Dr. Sebastion Bonnin is joined by Success Partner, Dr. Joe Esposito from Aceva about integrating nutrition into chiropractic care without managing it. Dr. Esposito discusses Aceva's approach to providing high-quality supplements designed to complement chiropractic treatments by addressing deficiencies and inflammation. Highlighting the importance of standardized care plans for simplicity and profitability, he underscores Aceva's commitment to business strategy, quality, and easy implementation. 

Resources Mentioned

Learn more about Leah Wilson and the Stand for Health Freedom Advocacy Center at https://standforhealthfreedom.com/

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Aceva please visit: https://aceva.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• 2025 is not a continuation of 2024, it’s a new age, a next chapter, the next level. 
• What happens when your business doubles in 2025, what breaks? 
• You must be deliberate and intentional about optimizing your business for what’s important now, next and ultimately. 
• The wineskin is the container, the vessel that will deliver the gift of chiropractic that you’ve received to the world desperate for what you have to offer. 

Episode Highlights

01:00 - How the theme of "new wineskin" represents evolving systems and frameworks required to meet the challenges and opportunities of the future.

03:08 - The importance of leaving behind outdated methods, focusing instead on readiness and adaptability for sustainable growth.

05:38 - Why creating a scalable and flexible foundation is essential for 2025.

08:16 - Why the practice of reflection and proactive preparation is critical to handling increased demands in patient volume and team size.

10:43 - The concept of doubling capacity—patients, team size, and systems—and identify what might break under this growth scenario.

13:07 - The importance of calculating capacity and creating accountability within business functions to sustain future growth.

15:24 - The role of an accountability grid in assessing and optimizing key domains like attraction, conversion, and retention.

17:32 - Insights into framing priorities for the next 90 days to build momentum and prepare for doubling business operations sustainably.

18:54 - How aligning immediate actions with long-term goals ensures a smooth transition into higher business demands and opportunities.

20:00 - The importance of integrating vision casting with detailed action planning to create clarity and alignment across your team.

Resources Mentioned

Download your copy of the Accountability Grid here: https://theremarkablepractice.com/podcast-ep287-acctgrid

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business