The Remarkable CEO for Chiropractors

What happens when a thriving practice hits a ceiling? In this case study with Dr. Michael Graybar of Graybar Chiropractic & Rehab reveals how he turned personal burnout and professional stagnation into a launchpad for growth.

You'll hear how Dr. Michael scaled his multi-clinic operation from $1.6M to $3.3M in annual revenue, restructured his leadership team, and created a business that thrives—even when he's not in the building. This transformation wasn’t just operational—it restored his marriage, his energy, and his vision for the future.

In this case study you will:

• See how Graybar Chiropractic & Rehab went from plateaued to thriving
• Learn how systems and roles replaced a personality-driven model
• Hear what changed when Dr. Graybar stepped fully into the CEO role
• Understand how to stabilize staff, reduce turnover, and scale sustainably
• Get clarity on the three hats every practice owner must wear to grow right

Episode Highlights

01:12 — Introduces personal and practice struggles before joining TRP

02:10 — Practice had been stagnant at $1.6M with no clear direction

02:44 — Lack of clarity spilled into home life and affected marriage

03:26 — Practices were "good" on paper, but lacked fulfillment and growth

04:17 — Joined TRP in 2018 and received holistic support, not just business coaching

04:51 — Five years later: practice volume and profitability drastically increased

05:13 — Clinics now exceed 1300 visits/week, smallest clinic matches former largest

07:35 — Revenue climbed to $3.3M–$3.4M across three clinics

08:28 — Letting go of operator role was essential to create durability

09:39 — Replaced personality-based model with system-based structure

11:03 — Introduced new patient advocates and clear staff roles

11:44 — Reorganized leadership with one COO to eliminate internal competition

14:42 — Staff turnover reduced by improving clarity and workplace culture

18:38 — Initial resistance: tried to “sneak” into CEO role without team noticing

20:05 — Weekly CEO time created to plan, lead, and maintain personal balance

22:24 — Balancing three roles: chiropractor, CEO, and business owner

23:43 — Importance of working above the business, not just in or on it

25:54 — Advice to his past self: trust the process and commit fully to TRP

28:01 — Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Dr. Stephen shares the real-world challenges and wins from launching Bonfire Wellness, a new family-run wellness center focused on recovery, vitality, and longevity. 

In this episode, he unpacks lessons from the first six months of operating the business, including what went right, what went wrong, and what he’d do differently. From a costly $350,000 contract mistake to retraining ICU nurses in inside-out health principles, Dr. Stephen breaks down the difference between owning a business and operating one. He also gives a clear view into what happens when chiropractic philosophy is applied to a non-chiropractic venture.

In this episode you will:

• Learn how to apply the Five Domains to a wellness startup
• Avoid costly legal oversights during buildout and hiring
• Discover how to onboard medical staff into a vitalistic health model
• Hear how strong messaging shapes marketing and sales
• Understand the shift from hands-on operator to strategic owner

Episode Highlights

1:37 – Introduction to Bonfire Wellness and the inspiration behind its launch

4:40 – Why lifestyle alignment is essential to wellness and not just weekly adjustments

6:44 – The decision to shelve Bonfire in the past and focus on one business

8:17 – Lessons on wealth building and the myth of running multiple businesses

10:09 – How Dr. Stephen's family became co-founders of Bonfire Wellness

13:19 – Full family involvement and the leadership roles within the business

16:19 – Lessons learned from buildout mistakes and overspending

19:03 – How one missed contract detail cost $350,000 and what to do differently

21:08 – Using credit instead of SBA financing and the impact on cash flow

22:39 – Shifting ICU-trained nurses into a vitalistic model of care

24:57 – Why the education of the team was the most critical investment

25:52 – Building the brand with referrals, internal, and external marketing

26:45 – The role of SEO and digital ads in a modern wellness center

28:10 – Future plans for diagnostics, business roles, and financial systems

29:52 – Operationalizing and professionalizing a new business from day one

31:24 – Vision for multi-site growth and what’s next for Bonfire Wellness

32:30 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What happens when two driven twin-brothers stop playing small and go all-in on their vision?

Dr. Stephen sits down with Dr. Michael and Dr. David Hughes to unpack how they transformed Gateway Family Chiropractic from a modest local practice into a multi-million-dollar, multi-location enterprise utilizing the TRP System. They talk about moving from indecision to clarity, from being coached to becoming leaders, and from holding onto old systems to embracing a scalable business model through The Remarkable Practice. 

This episode is Part 1 of the Hughes Brothers story, Part 2 will tell of the incredible acquisition-driven expansion of the Hughes Empire utilizing the TRP Systems.  Their story offers a real-life look at the power of commitment, the importance of alignment in leadership, and the role systems play in sustainable growth.

In this Case Study you will:

• Hear why their old coaching program couldn’t keep up with their Vision
• Learn how implementing TRP systems helped them double their practice
• Understand the role of the COO in operational breakthroughs
• Discover how they’re creating long-term succession with their family
• Get inspired by their plans to expand across Colorado and Texas

Episode Highlights

01:23 – What caused them to leave their original coaching program and start looking elsewhere
04:07 – Why their first encounter with TRP felt overwhelming—and how they handled it
04:40 – The decision they made that shifted everything in their business trajectory
05:47 – A surprising leadership move that helped them finally implement what mattered
06:34 – What happened when they invited their whole team into the training process
07:25 – The revenue story behind their growth and the numbers they saw at each stage
10:01 – The personal values that influenced who they chose to work with
12:25 – How the next generation of their family is getting involved in the business
14:19 – What one family member secretly aspires to become in the TRP ecosystem
15:13 – How they’re navigating acquisitions—and what they look for in potential opportunities
17:42 – What they’re doing now to make sure they always have great people in place
18:44 – A unique online strategy they’re using to attract top-tier chiropractic talent
19:06 – How they reframe hiring so it becomes a powerful form of marketing
20:12 – Where they’re expanding next and how they’re making it sustainable
21:37 – The unexpected source of inspiration that shaped their multi-location vision
26:14 – What challenge they’re facing now and how they’re preparing to solve it
28:46 – What they’d tell their earlier selves before joining TRP
31:49 – Why they believe growth never stops—and how TRP keeps up with them
33:15 – What surprised them about the values running beneath TRP’s business systems

34:45 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about SKED please visit: https://sked.life

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt 

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg 

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Most chiropractors train their teams too little—or too late. This episode changes that.

Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how training builds culture, develops A-players, and multiplies your business impact. They break down their six-sided framework for business health (hint: it's not just about systems) and show how CEOs who prioritize training lead practices that thrive.

In this episode, you will:

• Learn why training is your #1 return on investment activity.
• Understand the Rubik’s Cube framework for solving business complexity.
• Discover how to identify and keep A-players through training culture.
• See why energy and crucial communication drive team performance.
• Get a simple four-step training format you can implement today.

Episode Highlights

01:44 – Why training delivers the greatest ROI in chiropractic businesses and how to adopt a training-first mindset.

06:17 – The vitalistic reason behind training: why lives in your community literally depend on it.

08:10 – A breakdown of the Rubik’s Cube framework and how to troubleshoot your business using six key domains.

09:45 – How to structure your clinic culture so patient care happens between training—not the other way around.

12:34 – What to look for when hiring and placing the right people in the right roles for the right work.

17:16 – How to own your energy as CEO and why energy is always the leading indicator of your business performance.

18:23 – The five crucial communications every team must hear often to stay aligned, focused, and growing.

19:16 – How to spot an A-player: they don’t tolerate training—they crave it and require it to thrive.

22:41 – Equipping vs. developing vs. empowering your team and why each one must be intentional.

25:03 – A 4-step training model: Tell me, Show me, Allow me, Direct me—how to structure training that sticks.

28:48 – How to create a safe environment where your team can fail, learn, and grow through roleplay.

30:09 – The mindset shift from operator to CEO: train your team so they can build your business, not just do tasks.

31:37 – Why skipping training costs you more in pain and frustration than time ever will.

32:33 – Comparing returns: stock market vs. real estate vs. training your team—where you’ll get the highest ROI.

33:58 – Why marketing comes second to team training when it comes to growing your business and impact.

35:02 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.

Resources Mentioned

Download your copy of the Troubleshooting Form here: https://theremarkablepractice.com/podcast-ep313-troubleshooting

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about SKED please visit: https://sked.life/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Vitalism isn’t just a philosophy, it's your advantage in the healthcare marketplace.

If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr. Stephen and Dr. Pete unpack how Vitalism creates deep alignment between your message, your mission, and your market - and their unique IDENTITY as a Vitalist.

Anchoring your patient journey to “Vitalism” as your unique position in healthcare, this conversation maps out how to build conversion, retention, community, referral and legacy around something much bigger than symptom relief. This is more than a mindset, it’s a movement.

In this episode you will:

• See how vitalism bridges the gap between conversion and retention.
• Learn why identity—not information—drives patient behavior.
• Understand how vitalistic branding builds community and loyalty.
• Discover how to use belief systems to scale your business.
• Walk away with the case for claiming “vitalist” as your market niche.

Episode Highlights

3:39 – The idea of taking a 150-year generational perspective for your clinic

4:39 – Authenticity as the most powerful vibrational force in patient education

6:32 – Calling vs. job: how perspective reshapes your team’s engagement

7:49 – Chiropractic's unique success proposition in today’s healthcare market

8:43 – How effective marketing creates urgency, relevance, and identity

10:32 – Why vitalism matters and why chiropractors should claim the term now

12:28 – Defining the vitalist and how they see chiropractic as a lifestyle success strategy

15:41 – The story behind the “Make America Healthy Again” campaign and Vitalistic Party

18:22 – Anchoring retention and identity: how vitalism helps patients stay

21:55 – Vitalism as a belief in life force and its business implications

22:43 – Identity shapes behavior: how lifestyle drives decisions like regular chiropractic

23:52 – Vitalism, fitness, and personal routines as expressions of identity

24:31- Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit 

https://theremarkablepractice.com/podcast/

 or follow on your favorite podcast app.

What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck.

Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KPIs, and what it means to truly lead. Whether you're scaling to your next level or reclaiming time and energy, this is the mindset and operational structure that makes it possible.

In this episode you will:

• Understand the mindset and behavior shift needed to fully become the CEO
• Learn how identity drives behavior, and how both are tied to your growth ceiling
• Discover the role of scorecards, KPIs, and clear job descriptions in scaling leadership
• Explore the “four rights” framework for hiring and retaining the right team
• Clarify whether your challenge is a who issue or a how issue—and what to do next
• See how creating optionality in your role builds freedom, energy, and long-term success

Episode Highlights

1:38 — Why so many chiropractors struggle to answer, “What do I do when I become the CEO?”

4:04 — The shift from laborer to leader requires both identity and behavioral changes.

6:35 — How clarity through scorecards and KPIs helps scale with purpose and focus.

7:15 — Why moving rocks isn’t your value anymore—leading teams is.

9:01 — Understanding the law of ones and threes to prepare for each level of growth.

9:38 — The true job of the CEO: operationalize, professionalize, and optimize the business.

12:40 — To scale, ask: is this a “who” issue or a “how” issue?

13:32 — Use the Four Rights framework to hire the right person in the right role.

14:45 — Clarify the right work and align it with scorecards, KPIs, and job descriptions.

17:23 — Letting go of your old identity is key to stepping fully into your CEO role.

20:13 — Optionality means you get to choose how to spend your time as CEO.

22:46 — Revisit operationalizing, professionalizing, and optimizing—like fitness, it never stops.

23:18 — Diagnose if your business issue is a person, process, proficiency, priority, or project.

24:23 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about CLA Wealth please visit: https://insightcla.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes.

Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people through your doors, clarity in your mission, vision, and purpose influences it all. Whether you're building, scaling, or preparing for an exit, this focus will help you grow with purpose and precision.

In this episode you will:

• Learn how to build your business from your MVP (Mission, Vision, Purpose) outward.
• Discover why a clearly defined ICP streamlines care, marketing, and operations.
• Understand how to shape patient experience by knowing the problems you solve best.
• Explore how to attract the right patients and repel the ones not ready yet.
• Find out how clarity accelerates your path to growth, scale, and impact.

Episode Highlights

01:07 – Learn why defining your ideal client profile (ICP) is crucial to attracting the right patients and repelling the wrong ones.

03:09 – Understand how timing plays a role in patient attraction and why someone not ready now may return later when the time is right.

07:47 – Hear how fulfilling long-term goals requires vision clarity and how structured planning enables life and business alignment.

10:26 – Discover the “growth ladder” framework, from mission to marketing, and how each level builds toward clarity and momentum.

13:58 – Learn how defining your purpose, mission, and vision becomes the foundation for building a scalable, focused practice.

17:19 – Understand how purpose and vision work together—one pushes, one pulls—to drive energy and accelerate growth.

21:02 – See how defining your ICP leads to designing better services, solving specific problems, and enhancing user experience.

23:22 – Get insight into how personal passion and strengths align with your ICP to create sustainable energy and fulfillment.

25:05 – Hear the five ICP types the Remarkable Practice serves and how clarity in audience shapes products, services, and success.

27:56 – Learn how creating a sense of belonging for patients starts with your own clarity and purpose in defining who you serve.

30:12 – Discover how message clarity leads to better marketing, attracting patients who are ready for the care you offer.

32:24 – Understand how clearly solving specific problems brings in the right referrals and makes marketing easier.

33:26 – Learn why being everything to everyone leads to irrelevance and how cutting through noise starts with clarity of purpose.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Waitlist Workshops please visit: https://waitlistworkshops.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace.  This one thing changes everything:  TIME kills all deals. Move!

Dr. Pete and Dr. Stephen unpack why urgency isn’t just a mindset—it’s a strategy. From responding to leads within minutes to streamlining the entire patient journey, this episode explores how urgency creates momentum in every part of your business. Learn how to eliminate friction, increase conversions, and build a culture that moves with intention and speed. When you take urgency seriously, growth stops being an accident and becomes a natural result.

In this episode you will:

• Discover why urgency is a key driver of conversion, retention, and growth.
• Learn how delayed response time can kill deals—and how to fix it fast.
• Explore the concept of an “urgency audit” to identify and remove friction in your systems.
• Understand how urgency must be lived out through communication, leadership, and team training.
• See how clear philosophy creates conviction, and how conviction creates momentum.
• Build a business culture where urgency isn’t pressured—it’s purpose-driven.

Episode Highlights

00:54 – Learn why urgency is critical in leadership and how it directly impacts growth, influence, and business momentum.

04:31 – Discover how faster response time—especially within five minutes—can boost conversion rates by up to 390%.

07:22 – Understand how missed moments in the patient journey lead to missed opportunities for education, conversion, and retention.

09:32 – Hear how embedding urgency into every system, from progress exams to phone calls, transforms patient experience and results.

12:24 – Explore the concept of internal and external urgency and how each fuels team execution and patient decision-making.

14:51 – Learn why taking something from “important” to “urgent” is the key to moving patients into action.

16:05 – Discover how reducing time between steps in your processes drives momentum and multiplies practice growth.

18:35 – Understand the concept of “congruency of urgency” and how it reflects the integrity of your belief system and business model.

21:56 – See how daily pre-shift huddles build urgency into your culture and prepare your team to lead with purpose and presence.

24:20 – Learn how urgency comes from the heart, not pressure, and how it fuels genuine leadership and influence.

26:23 – Discover why art, science, philosophy, and business acumen must work together to create urgency and impact at every level.

27:51 – Hear how speed, clarity, and responsiveness can become your greatest differentiators in today’s competitive healthcare market.

31:06 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/ 

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Spinal Hygiene please visit:  https://www.spinalhygieneproducts.com /

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt 

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg 

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What if summer didn’t have to mean slower schedules and dropped volume—but instead became your most successful season?

This week's conversation will break down how to prepare for and thrive during the summer shift by taking a proactive approach to patient compliance, scheduling, and retention. Learn how to train your team, educate your patients, and align your strategy with seasonal behavior so that health goals stay on track and your business keeps growing. With the right mindset and systems in place, summer becomes a time to lead, teach, and expand impact.

In this episode you will: 

• Learn how to shape beliefs and expectations around summer schedules.
• Discover the BDA (Before, During, After) framework for managing seasonal change.
• Get practical tactics to encourage strategic rescheduling and prevent missed visits.
• Find out how to boost referrals, especially for kids and families.
• Equip your team to lead scheduling conversations with clarity and urgency.
• Train patients to take ownership of their care—no matter the season.

Episode Highlights

02:03 – Learn why seasonal shifts like summer aren’t obstacles but opportunities to grow and energize your practice.
05:19 – Discover how aligning your mindset and beliefs about summer can positively impact your team, patients, and outcomes.
07:57 – Understand why subluxations don’t take vacations and how educating patients on rhythm reinforces commitment during summer.
10:22 – Hear how summer can become your highest-volume season when you dismantle limiting beliefs and take proactive action.
12:49 – Learn how to get ahead of summer scheduling changes with early announcements, rebooking systems, and clear team scripting.
16:29 – Discover how pediatric growth opportunities and seasonal flexibility create a perfect window for increased new patient volume.
17:46 – See how the BDA (Before, During, After) framework helps keep patients on schedule through travel and summer break.
21:13 – Understand why training patients to take ownership of their summer health goals leads to better retention and compliance.
23:07 – Learn how patient training transforms table talk, drives rhythm-based scheduling, and supports lifestyle-based care.
24:53 – Hear why training your team is just as critical—so they can deliver consistent messaging and support proactive planning.
26:34 – Discover how strategic scheduling conversations and downloads help set your practice up for a successful summer season.
29:20 -  Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. 

Resources Mentioned

Download your copy of the Strategic Scheduling Worksheets here: https://theremarkablepractice.com/podcast-ep308-scheduling

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about CLA Wealth please visit: https://insightcla.com/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Is AI about to replace the personal side of care or can it actually bring you closer to your patients?

In this conversation, Dr. Stephen sits down with AI expert Brad Costanzo of Accelerated Intelligence to break down how chiropractors can use artificial intelligence to accelerate growth, streamline operations, and improve patient engagement—without sacrificing connection. From chatbots and content creation to automation and predictive analytics, you will learn practical strategies, real examples, and easy-to-implement tools to help offload your busy work and refocus on what really matters—serving people better.

In this episode you will:

• Learn the five AI “buckets” and how to use them to transform your business.
• Discover how virtual assistants and chatbots can boost lead conversion and patient communication.
• Understand how AI can automate marketing, reactivations, and performance tracking.
• Explore how to create content, presentations, and training materials in minutes—not hours.
• Find out how to stay on top of industry innovations with AI-powered accelerated learning.
• See how automation can create more time for meaningful human connection in your practice.

Episode Highlights

02:03 – Learn how chiropractors are beginning to leverage AI through practical, tactical tools that save time and increase impact.
05:11 – Understand the "Five Buckets Framework" of AI use: Thinking, Creating, Communicating, Analyzing, and Automating.
08:36 – Hear why many people misuse AI by jumping into “cool tools” rather than solving real problems and clearing mental clutter.
10:50 – Discover real-world examples of how smart automation can turn simple inputs into full content workflows and social posts.
14:08 – Explore how AI is as transformative as the internet, but more rapid and accessible across every aspect of business.
16:51 – Learn how to choose the right AI tools and connect them effectively, even if you're not technically inclined.
21:04 – Get Brad’s MAC Method: Mentor, Assistant, Critic—a simple prompt framework to get better results from AI tools like ChatGPT.
23:05 – Understand how being a “Hollywood Director” mindset with AI improves creative output and turns you into a better thinker.
24:42 – Hear how AI can write job descriptions, design graphics, summarize podcasts, and streamline team workflows.
26:51 – Discover how chatbots and voice assistants are improving lead conversion and patient experience in chiropractic offices.
30:42 – See how AI can create realistic, friendly virtual assistants that consistently answer patient questions and book appointments.
33:36 – Learn how AI tools like Gamma can quickly create presentations and help with marketing content creation.
35:24 – Explore how AI-driven SOAP notes and real-time transcription are saving time and enhancing documentation.
36:50 – Understand how AI helps professionals stay on top of innovation through customized learning and research tools.
39:18 – Hear why automating the repetitive tasks actually frees chiropractors to focus more on genuine human connection.
43:10 – Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future.

Resources Mentioned

Download the Accelerated Intelligence Bonus Gifts from Brad here: https://go.acceleratedintelligence.ai/r/trp

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/

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