The Remarkable CEO for Chiropractors

Here’s what you will discover in this remarkable episode:

- There is a formula for Marketing Spend for GROWTH

- If you do not follow this guideline for marketing spend you will stifle your growth

- Most chiropractic practices languish because they break this rule

- You can supercharge your business with this critical behavior 

- You will enjoy predictable growth in revenue and profit if you follow this rule

- Spend the money that you are going to lose (if you don’t) 

Episode Highlights

04:16 - What does reinvesting into your business really look like?

06:23 - To make the full ascension to your potential, you have to shift your job into a business.

09:26 - Understanding that a budget is actually a budget allocation, you can shift and spend when needed. 

13:28 - 8 to 12% of your top revenue goal should be allocated to marketing

15:48 - Think about the “rules of the jungle”, and what it looks like to show up. You need to pay to play.

18:14 - The three elements of a remarkable marketing plan

23:09 - An example of how budget allocation can work to attract new patients.

27:05 - Utilizing a robust gifting system as a part of internal marketing

29:42 - Dr. Patrick McMahon from success partner, Syntropy joins Dr. Pete to discuss how Syntropy is helping chiropractors consistently deliver an undeniable experience. Many chiropractors find themselves either bored, beat up, or burnt out, and Syntropy teaches them how to expand their knowledge and become better adjusters while protecting their own well being also.

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Syntropy please visit: https://www.syntropychirotraining.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

As the CEO you have the unique ability to see into the future - and use that Vision to make the right decisions about today.  Your “role in the village” is to create a 3 Year View of your business and craft a 3 Month Action Plan for the Team. 

As the Visionary, you must create and convey this Vision to your Team, so that they can see it, be compelled to create it, and be clear as to their role in manifesting it.   You must stretch the capacity of your team and their ability to see into the future and act accordingly. 

In fact, an individual’s ability to look into the future and act accordingly today is the best predictor of their capacity to earn!  

Tune into this episode to discover the specific tools and rhythms you must leverage to harness your vision and turn it into production and impact - without it all being dependent on you! 

 

Episode Highlights

02:22 - If you're going to troubleshoot any issue in your business, the first place you have to go back to always is “what's the vision?”

04:19 - A review of the scorecard and the KPIs involved in them.

09:08 - It is important not to just have a vision but be actively casting it to your team members.

14:51 - Going through challenges can help you develop more clarity, move conviction, more certainty, and a better direction of how you are going to get to your vision. 

19:23 - It s critical that as a CEO you protect your mindset

23:53 - Success Partner, Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in this bonus interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line.

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Innate Radiology please visit: https://www.innateradiology.com.au/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Remarkable CEO’s know the importance of staying on the same page with their spouse.  In this episode, you will discover how to take a page from the “Success Manual” of your business and bring it into your personal life.  Remarkable Marriages require Remarkable Communication.  

“Building a business that supports your Remarkable Life - not competes with it” can seem like an elusive ideal. It’s not! But it does require remarkable connection and communication.  If you don’t get this right, there will be many casualties along the way - usually those closest to you. 

In this episode, we share wisdom and insights that have not only saved our marriages but transformed our lives and businesses. So, grab your coffee (and your spouse), lean in, and enjoy!

 

Episode Highlights

00:43 - An important part of building your business and your personal relationships is to have that level of trust in each other that comes from really great communication.

04:15 - The family is significantly important and you can run it like a business, meaning having a mission, vision, and purpose. 

05:58 - What is the difference between a coffee break and date night when it comes to your spouse?

09:34 - The evolution of creating spousal same-page meetings

13:39 - The value in consistency with ensuring these coffee break meetings continue.

18:13 - The Needle Point Dynamic

22:45 - Join Dr. Pete as he sits down with Success Partner, Dr. Richard Sawyer, from Spinalogic. After creating software for himself to help with the automation of many tasks that allowed him to focus on the patient, Dr. Richard became aware through others just how much this was needed in the chiropractic community. With a philosophy of “If we can automate it, let’s automate it” so that processes are consistent and CEOs can create the durability and scale they want in their practice. 

Resources Mentioned

To download the Coffee Break Workbook, please click here: https://theremarkablepractice.com/podcast-ep154-coffee-break 

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Spinalogic please visit: https://spinalogic.org

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Your Office Manager / COO runs your business.  You better be on the same page. 

In this episode, we discuss the importance of this vital weekly meeting rhythm that truly sets the stage for building a remarkable business. When two powerful dynamic people come together to work on the business, it’s ripe with potential opportunity and conflict. When you both choose to stay attached to doing the right thing (as opposed to being right) remarkable things happen! 

What is the value of being on the same page with your COO? Simple….

When you are - you reach goals and enjoy peace.  When you are not, your business underperforms and you have stress.  You choose…

Episode Highlights

05:52 - Unhealthy conflict in any business or any organization leads to the breakdown of trust and the relationship

09:16 - Create the space and time for you and your COO to get on the same page. Be proactive, not reactive.

13:18 - Set meetings between the CEO and COO that are regular and private. 

16:32 - Discover a three-step process to help create effective and communicative “same page” meetings.

20:38 - Writing issues down instead of internalizing them, assists you in being focused, present, and engaged in their solutions.

25:28 - Success Partner, Legacy Wealth Management, focuses on chiropractors and helping them build wealth and really get their finances in a place where it needs to be healthy. Join Dr. Pete, Krista Young, and Justin Martin as they discuss how Legacy Wealth can help practice owners move from worrying about their finances to focusing on their passion in helping others lead healthier lives. From ensuring you have the right financial team to building foundations for communities and future generations, Legacy Wealth Management has the expertise to help you. 

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Legacy Wealth Management please visit: https://legacywealthmg.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The CEO and COO can drive each other crazy!  Here’s why…

Traditionally, the Chiropractor CEO is the founder and visionary energy, future-focused and always thinking about what’s next and championing the team to keep forging ahead. On the other hand there is the COO, hardwired to GSD and deep in the weeds running the daily SOP of the business. Together, this yin yang dynamic can be highly charged – either positive or negative. When these two power players are aligned, the business excels.  When they are at odds, the team (and the business) suffers.  It’s critical to know this - and get this right. 

You cannot scale in a sustainable way without these two distinct and complementary people working together to lead the business as a unified front.
 

Episode Highlights

02:38 - The roles that the CEO must play in the practice

06:42 - The CEO’s job is to lead the business. The COO’s job is to run the business. 

10:47 - The attributes that are required for the roles to make them complementary.

15:15 - Become aware of the roles and what you are doing yourself. It is great to be aware of where you are but not to stay there.

18:01 - Before you hire your Associate, you should be looking at your COO first. There are not many out there so you may need to train from within

21:45 - Dr. Pete is joined by Success Partner, Adriana Loya from ChiroMatchMakers. Having gone through the scars of not having the right people in the right roles, CMM was created to help other Chiropractors by matching the business with the right talent, from Associates to CAs to marketing people. CMM is your team’s recruiter and looks not only at the candidate from a behavioral standpoint but also at the practice’s style and culture to ensure that it is the best match possible for all parties involved. 

Resources Mentioned

For more information about Chiro Match Makers, please visit: www.chiromatchmakers.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

What’s the secret to high-performing Teams?

Diverse and complementary energy!

As you scale your business, you want to be highly intentional about the people that you bring onto your Team. Energy matters…a lot! The most productive practices know that there are certain Team Roles that complement one another. For example, your front desk will eventually require two people with two complimentary energies to be optimized. Two different people, each hardwired to do the specific functions for the two front deck roles: Check In CA and Check Out CA. The same applies as you are building a team of doctors, you will need both the Business-Builder and Care-Giver energy to truly create durability in your business.

 Let’s dive in…

Episode Highlights

01:50 - You have to create this yin yang dynamic to truly optimize the business and optimize your reach

04:19 - To build a remarkable team you should be bringing in people whose energy is different than yours

08:34 - There are 15 primary functions that happen every day in your business and the person who is responsible for them brings the energy for that function

13:43 - A look at the energetic roles of the Check-In CA and the Check-Out CA, both integral but different styles to create those efficiencies.

17:51 - Understanding the distinctions between roles and creating scorecards that help define what is needed in that role

21:45 - You need to focus on the now, the next and the ultimately so that your business plan is heading in the right direction, so the right people in the right position will make all the difference.

27:06 - Determine whether the opportunities you are creating are stepping stones or cornerstones as that will direct the energy you are looking for as well.

30:37 - A look at the yin yang energy required to open and maintain a practice

35:48 - Jerremy Newsome and Joe Hagen from Success Partner, Dr Crypto Pro, join Dr. Pete to discuss the crypto markets and how they can help individuals, companies and CEOs amplify their earnings.  Their goal is to help you learn how to interact, trade, and grow a portfolio that works exceptionally well. If you have been curious about the crypto market but unsure of where to start, then take a listen to discover what Dr Crypto Pro has done for others to help them lean further into a life of freedom. 

Resources Mentioned

For more information about Dr Crypto Pro, please visit: www.drcryptopro.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

It requires a certain leadership DNA to create a remarkable practice as part of a remarkable life, not instead of one. This is a CEO conversation about being in alignment and becoming the architect of your business and life. Your calendar is the “virtual container” that must be aligned with your vision story and core values. 

The goals you set for your business represent a commitment of your time, energy, focus, and money.  In other words, your mouth is going to write the check that your ass has got to pay.  Getting this right leads to healthy and sustainable growth…getting this wrong gets expensive - fast. 
 

Episode Highlights

2:03 - If you don’t set up periods of recovery and productivity, you are limiting your capacity to have an impact on your business and in your life

5:11 - For many CEOs the concept of stepping back to recover in order to be productive is counterintuitive

7:27 - Setting up an environment that creates and promotes rest, repair and recovery

9:42 - Moving into a parasympathetic state from a sympathetic dominant one

16:23 - Implementing every 13th week as a period for rest and recovery

20:33 - Within the goals that you set, build in your lifestyle first, then your marketing calendar. 

22:25 - Master your morning so that you can master your day so that you can master your week so you can master your life. 

27:18 - Join Dr. Pete as he interviews TRP Success Partner, Naoto Hashimoto of TrackStat. Learn how TrackStat can help decrease third-party data entry errors, creating ease for clients to book appointments online instead of having to wait for office hours and allowing opportunities for staff to focus on other tasks that will help create retention and attraction. Analyzing your stats for business decisions is essential and with TrackStat automation, accessing that data has gotten easier.

Resources Mentioned

Download Your "Sample Office Schedule" now: https://theremarkablepractice.com/podcast-ep150-office-schedule

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about TrackStat, please visit: https://www.trackstat.org/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

When was your last vacation? When is your next vacation? 

Becoming a Remarkable CEO means becoming a master of your focus, money, energy, and TIME!  If you take a 3-year view of your business and a 3-decade view of your career, taking regular vacations becomes a no-brainer. 

Adopt this proper perspective and you will be empowered to make decisions that are best for both yourself, your Team, and your business.   Win, Win, Win! 

 

Episode Highlights

03:23 - Pushing harder and putting all your energy into building your business can you experience impressive success but it is not sustainable

06:16 - You need to learn the skill of being able to stop and rest before it negatively impacts all aspects of your life

11:12 - Life balance is not a goal, it is a reference point to ensure you are heading in the right direction.

14:41 - There is a natural rhythm to being busy and a time to rest and it is important to plan to find that balance. 

18:03 - The example you set is how you influence the behavior of others. You are responsible for the health of your organization not just for yourself.

22:40 - Success Partner, Michael Tokash of Imaging Services is in the studio with Dr. Pete to discuss how Imaging Services can increase client satisfaction and retention, be implemented within your existing system, and finally save you time and energy to focus on the care of your clientele. 

Resources Mentioned

For more information about Imaging Services, please visit: www.theimagingservices.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Focus is the squeeze and productivity is the juice, and the juice is worth the squeeze. Our goal is to help free up your time to focus more on what’s most important. When was the last time you asked yourself if what you were doing was truly the highest and best use of your time? 

If you want to experience greater freedom and productivity, make sure that you are FOCUSED on the highest priority action possible - RIGHT NOW. 

 

Episode Highlights

02:39 - Time is a constant but focus is the variable that is influenced by you

06:11 - The first thing you focus on is how can you manage your time but that is not where your attention should be.

08:10 - Start asking yourself “Is this the highest misuse of my focus?”

11:07 - Set time to do the things that you need to do, however once there you have focus on doing that. Be present.

13:01 - Focus is what makes the difference between busyness and productivity.

14:50 - Have a strict commitment to your calendar or schedule in order to remain focused on what you need to be focused on at that time.

19:01 - Discover the action steps to assist you in adhering to your calendar

26:12 - TRP Success Partner, Dr. Roger Sahoury of SprintSet joins Dr. Pete in this episode to talk about how you can assist your clients with another aspect of their lifestyle component - weight loss and management. Join the conversation as they uncover Dr. Roger’s inspiration in starting this company, and how they can help your rate of attraction and retention through their education and marketing strategies that are done for you. 

Resources Mentioned

To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/

For more information about SprintSet please visit: www.sprintset.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Do you have a budget for your time, energy, and focus like you do for your money? You’ve heard us say that the CEO is the Chief Energy Officer – because your business is a reflection of your energy…your energy and your team’s energy. But did you know that you are also the “CFO”?  (And we aren’t talking about money, here.) You are the Chief Focus Officer! Your job is to COLLECT and DIRECT the FOCUS of your team so that collectively you will achieve what’s important now and what’s important next.

In this episode, we help you reevaluate Your ROF: The return on investment of your focus.

 

Episode Highlights

03:00 - Focus on the outcomes is not necessarily what you want to be doing but rather the behaviors that are driving the outcomes.

04:56 - Collect and Direct the four limited resources of your organization; time, energy, focus, and money

8:49 - If it doesn't feel like you're making progress, stay in it, because it's the little things that accumulate over time to create momentum.

11:13 - Do you have a budget for your time, focus, and energy?

15:41 - When you're consciously focusing on something, the mind is incredibly efficient and effective, it blocks everything else out

19:30 - As a CEO you are actually the CFO, the Chief Focus Officer, directing your practice to focus where it needs to be

22:58 - This consciousness of focusing is how you take your job and turn it into a business

25:51 - Don’t miss Dr. Stephen’s interview with TRP Success Partner, Justin Maxwell from Big Life Financial.   Uncover how BLF helps business owners, as they experience growth, to maintain as much of their financial gains as possible through tax strategies, insurance, and a holistic approach to what the individual doctor values.  

Resources Mentioned

To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/

For more information about Big Life Financial please visit: www.biglifefinancial.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business