The Remarkable CEO for Chiropractors

In this episode, you'll learn about:

- Don’t just land events, create relationships! 

- Generate relationships that you can leverage repeatedly where everybody wins! 

- Optimize the lowest hanging fruit by leveraging the Inside Approach

- The #1 skill required to maximize the networking environment

Episode Highlights

03:03 - Networking is about creating relationships that you can leverage into opportunities outside the practice.

06:44 - With the pandemic a lot of that external marketing decreased but now is the time to get back into it and leverage those relationships and make new connections. 

10:52 - What is the difference between a warm lead and a hot one?

15:21 - Take advantage of formal and informal settings and utilize the Socratic method to engage and attract

21:17 - Be the leader of the conversation, but showing genuine interest creates a powerful dynamic relationship.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:

- Gifting Systems simplified – Top 3 problems to overcome 

- Type 1 gifting – Process Driven gifting - system based in the patient experience 

- Type 2 gifting – Responsive gifting – reward the behaviors you want repeated 

- Type 3 gifting – Gatekeeper gifting - building productive professional relationships  

- 10 Rules for gifting – it is Remarkable! 

- Proven Method for determining your gifting budget 
 

Episode Highlights

03:01 - Gift giving is an incredible way to drive retention and referrals, which translates into revenue.

05:58 - Systemize your gift giving because if you do it by memory management it will fail.

09:31 - Gifting is not a cost but an investment.

11:40 - Allocate 8 to 12% of your top line revenue goal of where we want to land at any given time period, towards your marketing budget.

15:46 - Whenever you start an initiative like this it is important that you identify where's the time, energy, focus, and money going to be coming from.

20:20 - If you are not doing this, don’t go overboard.  Pick one thing to start with and ensure that it is process driven and automatic.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about: 

- Accountability makes the difference between motion and movement 

- All the results you want in business and life are on the other side of accountability 

- It’s a jungle out there – understand the rules 

- Equip your people with the right tools so they can be successful helping you


Episode Highlights

02:32 - Growth does not happen by accident. It must be intentional so that it is predictable and consistent.

05:19 - Your role as a leader is to expose people's worth and value through their zone of genius and hold them accountable.

10:54 - Clear expectations starts with getting the right person which means knowing your vision and your core values.

15:21 - Accountability is what creates traction and turns motion into movement.

19:51 - Set your expectation agreements for everybody on your team.

Resources Mentioned

Download the 90-Day Project Planner here: https://theremarkablepractice.com/podcast-ep174-projectplanner

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

If your brand promise is the music, you play then your marketing team is the band. 

- Your GOALS say WHERE you want your business to go - your MARKETING says HOW you’re going to get there. 

- Remarkable CEO’s don’t have to be awesome at everything, they have to build a team that’s awesome at everything 

- Leverage the Accountability Grid to help you determine what’s important now - and WHO’s important NEXT with your Marketing TEAM

Episode Highlights

05:11 - Take a three year view of your business as you're putting together the band.

07:41 - One of the most important jobs you have is putting together the team, the right “musician for the right instrument”.

09:54 - As you go through the four seasons of your career, what stays consistent are the three essential parts of that of your marketing arm of your business and they all require leadership, management and accountability.

11:54 - An introduction to the accountability grid and how it allows you to get grounded on the 15 primary functions of your business.

16:32 - Oftentimes CEOs end up wearing not only the director hat, but they end up taking all of it on and it's not being done or as well as it needs to be done.

20:18 - Even if you know exactly what to do, exactly how to do it, and you have exactly the right people in the right seats doing the right work the right way, going through the accountability grid can be daunting but there is always help available. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

Download the Accountability Grid here: https://theremarkablepractice.com/podcast-ep173-acctgrid

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:

- Branding is Messaging - and YOU are the Messenger

- Branding is about creating CONTINUITY between expectations, experiences, and outcomes 

- There must be alignment between your message, your model, and your customers experience 

- Great Branding is Authentic, Aligned and Consistent 

- Tell your STORY so that your community can tell your story 

- Delivering on your Brand Promise 

- What is your USP?  (Unique SUCCESS Proposition)

Episode Highlights

03:58 - Your brand is more than your logo. It is what your community says about your business.

06:04 - The first component of building your brand is defining what the purpose of your brand is, what the purpose of your business is. 

10:46 - Once the brand purpose is clear, then it is creating your three tiered vision story.

14:14 - Your brand purpose and vision story are well defined so now it is time to take that Brand Promise and create behaviors that will sustain it.

16:22 - Translating this brand and how it affects your business.

20:47 - Keith Pendleton, the developer of Best Cash-PI™ Practices joins Dr. Stephen in this Success Partner interview. Discover how his background as a Pennsylvania attorney has led him to help Chiropractors to get personal injury accounts successfully paid by becoming a secured creditor, the systems organic performance based marketing, and how PI clinics feathers their system into successful wellness based practices. 

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Keith Pendleton please visit: https://brc.best-practices.us/  or https://www.best-practice-forms.com/  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:

- Your business is a reflection of your ENERGY

- ENERGY up, business is up…Energy flat, business is flat…Energy down, business is down 

- As CEO, you are the Chief ENERGY Officer 

- FUN is one of the Core Four Values of a Remarkable Life 

- Create the space and time to have fun in your life and business 

 

Episode Highlights

03:49 - You have to have fun in your life and in your practice as your energy influences your business.

06:08 - When you are feeling your energy drop it is important to find something that will regroup and reset yourself. 

08:28 - Low energy is a result of interference and interference is only caused by toxicity or deficiency or a combination of both.

12:26 - Before you can address other people’s energy, you need to be able to address your own.

15:43 - Discover some strategies designed to help you get more of your Vitamin Fun

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

When building a remarkable business, consistent positive NET MOMENTUM  is everything. 

- The 7 Figure (Million Dollar +) Practice DeConstructed 

- Turn Business Growth into a MATH PROBLEM

- We use REAL NUMBERS to show you how to build a 7 Figure Business from scratch 

- Net momentum functions like compound interest in the chiropractic business, it grows the value   exponentially over time.

- What is NET MO…and HOW to calculate it

- What is the REMARKABLE STANDARD for growth (Net Mo)? 

- Understand how to measure Net Momentum for your business 
 

Episode Highlights

03:23 - The importance of being consistent in your business

06:40 - A quick example of net momentum and how it works

09:08 - Build a practice that can manage one or two NEW clients per day which can be done through three tributaries; Referrals, External Activities and Digital Activities

12:13 - Uncovering the three criteria that define if you have a committed patient

15:25 - A thorough breakdown of net momentum, its formula and the definitions to help you calculate accurately.

21:03 - If you maintain a positive 10 momentum every month, you will have built a seven figure practice in three years.

24:55 - Success Partner, Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in this bonus interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line.

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Innate Radiology please visit: https://www.innateradiology.com.au/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about: 

- Learn WHAT “Churn Rate” is and HOW to calculate it

- What is the REMARKABLE STANDARD for CHURN RATE? 

- Define the terms and conditions for each stage in your patient’s journey 

- Discover the 5 Criteria for making Patients INACTIVE 

- The MRR (Monthly Recurring Revenue Model) is the most profitable business model 

- If you want to grow your business, you have to know your business

 

Episode Highlights

05:11 - If you want to grow your practice, you have got to know your numbers, and your Churn Rate is crucial to know.

08:28 - The Churn Rate, or your turnover rate, is the number of patients that go inactive in a given time period, divided by the number of active patients that you have in that time period. 10:11 - A breakdown of the equation and the clear definition of inactive patients.

13:24 - When you have clarity in your KPIs, then your team can have ownership and accountability in its measurement.

16:29 - Uncover what makes up the definition of an active patient.

19:31 - Once you have your equation clear, you need to be monitoring your Churn Rate monthly, quarterly, and annually.

22:37 - An example of the churn rate in action and why it is much better than looking at hard numbers. 

25:11- Dr. Pete sits down with Success Partner, Dr. Matthew DiDuro of SoftWave Tissue Regeneration Technologies.  SoftWave TRT uses patented technology to reach an injured area at the cellular level to successfully turn on the body's natural healing process.  Listen as they discuss how SoftWave works in the healthcare of your patients at a cellular level, its use in the field of both chiropractic and sports medicine, and how it can be a profitable ancillary service in your practice. 

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about SoftWave please visit: https://softwavetrt.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:  

- Attracting and Keeping A-Player CA’s and Employees 

- Creating a runway for a better future for every employee 

- Creating a career path so A-Players stay inside your organization 

- The elements of a well-defined Success Pathway 
 

Episode Highlights

02:12 - The last 12 months have been arguably the most challenging hiring environment especially to fine ‘A’ players

04:59 - Changing your perspective, your mindset, will change who you attract and who you hire.  

07:54 - You will find your ‘A’ players because you've given them a career path. You've given them an ascension plan, and they eventually will become the cornerstones of your practice.

09:45 - Durability is not possible without a training culture at the foundation of your company.

13:23 - As your team member take on more responsibilities, they are adding more value, and therefore you can capture more value.

16:17 - A look at the infographic - Ascension Plan and a sample of a runway of ascension

27:11 - Everybody’s ascension process may be different, the goal is to find the right role for the right person. 

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

Download the Ascension Plan: COCA to COO here: https://theremarkablepractice.com/podcast-ep168-ascension

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Never ask the question “Whatever happened to so-and-so” again…

- You must track and measure every step of the Client Journey 

- Each step creates a specific Key Performance Indicator (KPI) with Goals 

- Identify the specific measurable Action Step that defines a category  

- The Definitions of Prospect, Lead, New Patient, and NP Conversion 


Episode Highlights

04:41 - Conveying clarity to our team allows you to recruit and mobilize them into the mission

07:57 - Understanding that there is a flow to each person’s journey will help you reach from prospect to conversion.

11:56 - You must make this journey a remarkable one and know that your attention is solely on  the person when working with them.

14:05 - Discover the Remarkable Hourglass Business Model 

17:22 - Each step that the patient is on, going from prospect to conversion, is a measurable KPI that you need to be aware of and track.

Resources Mentioned

Download the Remarkable Hourglass Business Model Infographic here: https://theremarkablepractice.com/podcast-ep167-hourglass

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business