The Remarkable CEO for Chiropractors

Reactivation is not hard…It's organized. 

- You’re in the business of saving lives, are you marketing like it? 

- Reactivation is a Pillar Internal Marketing Campaign

- There are 2 forms of Reactivation Campaigns: Birthdays and Seasonal 

- “95% of the people who leave you, love you.” CJ Mertz

- You should make it hard to leave you…and easy to come back

- Email List Segmentation is the key to effective communication and marketing

- Your ability to communicate with the specific populations will determine the value of the list. 

- The more detailed your segmentation, the more effective your communication, the more valuable your list. 

 

Episode Highlights

02:30 - January and September are the top two months of the year to reactivate previously active patients.

04:54 - There's a consciousness and awareness that you need to have to the populations of people; your active clients, your previously active clients, and those that have not become part of your practice yet.

07:42 - Understand the criteria to segment your database into these categories.

13:07 - Recruit your team into reactivation with a thought-out plan.

15:22 - Don’t internalize people leaving services as your failure. It just means they have other priorities at that moment.

22:04 - Uncover the two different types of reactivation campaigns and how to effectively use them. 

27:57 -The more complex your list is, the more targeted it is, and the more specific it is, the more productive it will be.

32:42 - TRP Success Partner, Dr. Roger Sahoury of SprintSet joins Dr. Pete in this episode to talk about how you can assist your clients with another aspect of their lifestyle component - weight loss and management. Join the conversation as they uncover Dr. Roger’s inspiration in starting this company, and how they can help your rate of attraction and retention through their education and marketing strategies that are done for you. 

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Sprint Set please visit: www.sprintset.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Listen into Part 2 of a conversation with our Remarkable CEOs Dr. Pete Camiolo and Dr. Stephen Franson talk about sending Sam Franson off to freshman year in college with some words of wisdom…they may just help you become a better leader at home and in your business. 

7. More money, more options

8. If you want to make millions of dollars, help millions of people

9. It’s wicked hard - but it’s worth it

10. Put it on the calendar

11. You can always choose your attitude

12. God is in charge - and he is good. 

Do you know someone who needs to hear this?  Please share!  Thank you! 

Episode Highlights

03:04 - Have aspirations and big dreams and but don’t allow yourself to be led into materialism and entitlement.

07:06 - Shift your focus from just making money to adding value by solving problems for people.

11:17 - The struggle is intrinsic to being able to enjoy and take advantage of whatever is on the other side of that wall.

14:20 - Once you start valuing your time, and you recognize it's just such a limited resource, you become very careful about how you spend it.

16:59 - Although you may not be able to change the situation, you can change your experience of it and your performance inside of it.
18:55 - You may know what you want as far as an outcome, but God knows best and He's got a great plan for you.

21:01 - Don’t miss Dr. Stephen’s interview with TRP Success Partner, Justin Maxwell from Big Life Financial.   Uncover how BLF helps business owners, as they experience growth, to maintain as much of their financial gains as possible through tax strategies, insurance, and a holistic approach to what the individual doctor values.  

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Big Life Financial please visit: www.biglifefinancial.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Get a glimpse of how a Remarkable CEO father speaks to his college-bound son…These 12 rules for life may help you become a better leader at home and in your business.  Enjoy this two-part series…

Here are the first 6 rules: 

1. If you want great friends, be a great friend
2. Be careful when zipping-up your zipper
3. Leave the beach cleaner than you found it
4. The way that you do anything is the way that you do everything
5. It’s part of it…
6. There’s always a trade-off 

Do you know someone who needs to hear this?  Please share!  Thank you! 

Episode Highlights

02:59 - The inspiration for the creation of these rules for life.

06:34 - These lessons can be applied in life as well as in business so listen as a leader as well.

10:15 - If you want to build a great team, you've got to be the person that would attract that great team.

14:27 - Develop the habit of staying present in the moment.

16:38 - Have situational awareness and look for the wrongs that need to be righted.

20:10 - Don’t focus on perfectionism, but rather your intention to do the best work you can do, regardless of the task.

22:27 - There are always some consequences that need to be paid for worthwhile work or initiatives.

27:43 - Choose the challenges you want to be facing because there is always a trade-off. No matter what thing you choose, it's going to come with its own set of problems. 

31:48 - Stay tuned for Dr. Pete’s interview with Success Partner, Dr. Nick Silveri of LVRG Media. Learn more about how LVRG Media helps chiropractors get their message out into their community, expand the four walls of their practice outside of the office and into the community, and generate qualified new leads utilizing done-for-you content marketing. With a background in and a sole focus on chiropractors, they have a proven track record in the chiropractic field. 

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Leverage Media please visit: www.lvrgmedia.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:

• Compensation is an Energy Conversation: Remember E=MC2 
• Never been a more competitive hiring environment than right now
• Let’s talk numbers and rules for compensating your people 
• Hiring the wrong person will cost you 3x their salary 
• Lose the right person will cost you 5x over the next year

Episode Highlights

05:36 - The cost of hiring the wrong person and the cost of losing the right person.

08:39 - Dr. Pete shares his story about wages from the time he graduated to opening his own practice.

13:01 - A look at wage allocation and how it can impact your practice, both in retaining and losing employees. 

16:06 - Understand that the location of the practice influences the wages you are paying.

18:22 - A look at the Ford Company model of paying and how it should influence you when determining wages for your team.

22:39 - Recognize that there are many ways you can show our team that they are appreciated and valued, but what you pay them is the most concrete way.

26:37 - Dr. Pete interviews TRP Success Partner, Dr. Brian Capra from Genesis Chiropractic Software systems.  Learn how Genesis leverages artificial intelligence to optimize the revenue of your practice and patient retention. Utilizing technology and systems can help you buy back your time and energy and help you focus on the areas that really matter to you

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

 For more information about Genesis please visit: https://genesischiropracticsoftware.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:  

• More Chiropractic practices will be for sale 
• Is this the time for you to build your Chiropractic Enterprise?
• This could be the ultimate Win-Win-Win
• People should be more successful with you than without you
• Now is the time to expand not contract 

Episode Highlights

04:00 - Recessions are common and fortunes can be made in such a downturn

07:18 - As a CEO you need to gain a perspective of what is happening and the opportunities that are showing up.

09:10 - A look at the acquisition model and how it applies during the current economic climate

13:41 - Acquisitions can be an alternative way to support doctors that may still want to practice but no longer want to run a business.

16:20 - A look at the three primary types of chiropractors and their role that will help them be more successful with you and vice versa.

20:49 - Don't miss Dr. Pete's interview with TRP Success Partner, Dr. Tabor Smith of Spinal Hygiene.  Listen as they discuss how they help chiropractors grow their wellness practice by helping them implement patient education, strategies, and products that make it absolutely clear to the patient what lifetime Spinal Care really is in terms of their overall health and wellness.

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Spinal Hygiene, please visit: www.spinalhygieneproducts.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you will discover the great opportunities you have in this tumultuous season. 

- Uncertainty creates Opportunity 

- Capitalize on the opportunity with these 4 specific strategies.

- Are you positioned well with your branding? 

- Are ready to take advantage of the “quiet” and ramp up your marketing 

- Are you ready to snatch up ‘A’ Players and Build your Dream Team?

- Don’t make the mistake of “racing to the bottom”...Increase your prices!

Episode Highlights

04:46 - How you communicate with the community influences how and when they access you. 

07:19 -When you sharpen your brand, make sure you're sharpening your team's communication.

12:34 -  Now is the time to lean in and start marketing while others are pulling back out of fear, doubt, and panic.

17:03 - As bigger companies start to lay people off, it is your time to dive into the talent pool and build your dream team. 

21:52 - Do not “race to the bottom” by reducing your prices in order to maintain some level of market share.  The road to recovery is hard.  

25:57 - Dr. Stephen Kirby joins Dr. Pete to discuss ChiroLaunch, which is “a strategic system designed to create a highly motivated and well-trained team of staff that will generate a higher level of success within your practice”. Listen as they discuss some of the strategies that they implement including marketing, building the best customer service possible, and understanding your ROI in all of this.  

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about ChiroLaunch please visit: www.chirolaunch.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode you'll learn about:

- 3 Key Preparations: Prepare Yourself; Prepare Your Team; Prepare Your Practice 

- Your Prospective, Attitude, and Approach Will Matter 

- Fortunes are made in the downturns: Carpe Diem! 

- Turbulent times ahead - Choosing your attitude will determine your experience 

- Attitude choice - From Fear and Lack to Opportunity and Abundance

 

Episode Highlights

03:40 - Unpacking the question “How Big is Your Vision?”

08:32 - Start with yourself and prepare to stay calm in the eye of the storm

12:08 - Take a look at your Triple Threat Position - Why are you being? What are you seeing? Who are you serving?

14:43 - Ensure you are clearly communicating with your team on what is happening within the practice.  You don’t want to create a scarcity mindset within your team. 

17:38 - Planning means you actually sit down and find opportunities, troubleshoot threats and plan around all these things that require time, energy, and focus.

21:37 - Preparing your practice includes your patients and your community.

28:03 - Dr. Elizabeth Welch from PostureFit joins Dr. Pete in this week’s Success Partner interview.  Learn about the genesis of PostureFit and the impact that her product has had on patients' chiropractic care. It can help turn a patient from a consumer to an active participant and thus increase your retention and scalability. 

Resources Mentioned

For more information about PostureFit please visit: https://www.getposturefit.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode you will discover: 

- A method to keep a pulse on your Team Member’s level of overwhelm 

- The most important factor determining current growth potential 

- How the CEO and COO can monitor the “margin” available for growth

- Does your Team feel like there is any room to grow right now? 

- How close to full capacity is your Team right now?

 

Episode Highlights

02:42 - Although capacity can be subjective to the individual person your role is to make it as objective as possible.

07:05 - As you change roles, your capacity will change with it. 

10:00 - Ideally, you spend 80% of the time in the stretch zone, because that's where you're at your best.

14:39 - Ensure your team understands when you check in with them, that this is about capacity, not about their overall work performance. 

15:38 - In this week’s Success Partner interview, Dr. Pete talks to Dr. Andrew Powell of Better Balance Orthotics. Do you know the difference between a structurally based orthotic and a functional one? Listen as they discuss this and the importance of having orthotics on your patient’s feet to help your adjustments hold better providing better results in your practice.  Learn how having a product that creates not just income, but actual profit in your business, as well as a great outcome for the patient, is essential to your success. 

Resources Mentioned

Download the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep159-capacity

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Do you wonder what the right number of employees you should have in your practice or how many team members you can afford to employ? As with many things in business, there is a rule to follow when it comes to determining the right time to bring on employees, and we’ve got the formula to share with you. This methodology is designed to keep your business growing and profitable, two things that seem to compete with each other but ultimately are complementary when this is done right. Enjoy! 

 

Episode Highlights

04:36 - The revenue to employee ratio.  Are you overstaffed or understaffed?

07:53 - Losing a team member could mean losing momentum, but having a robust team does not necessarily mean being overstaffed.

09:18 - A simplified model that says how much you should be collecting per person on your payroll

15:50 - What does your revenue to employee ratio tell you and how do you increase that ratio?

20:03 - Join Dr. Pete as he talks to Dr. Cory Frogley from BlueIQ. Their goal is to “automate your practice and supercharge your profits.” Listen as they discuss creating community awareness and utilization of chiropractors, building your dream practice, and the importance of knowing your data and the ease with which it can be gathered to support this. 

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about BlueIQ please visit: www.getblueiq.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Here’s what you’ll discover in this episode:

- Most Chiro Practices are under-staffed 

- Being understaffed creates Team Overwhelm 

- Team Overwhelm leads to Back-Pressure which chokes growth 

- Invest in RIGHT SIZING your Team and see profits soar 

- Spend the money you’re gonna lose if you don’t build the RIGHT Team

Episode Highlights

05:35 - Don’t allow your limiting beliefs to determine that you don’t want to deal with hiring and training. You cannot do it alone, nor should you try.

08:37 - Recognize what you are putting the team that you do have through when you are understaffed.

13:34 - Don’t plan to increase your staffing when you hit levels but rather increase your staffing to achieve those levels.

18:04 - What is the cost of not investing in your team?

24:05 - Now is the time to be a chiropractor. Now is the time to build a business that's going to create the business. 

27:35 - Our Success Partner this week is Dr. Miles Bodzin of Cash Practice.  Join Dr. Pete and Dr. Miles as they discuss the systems and technology that help Cash Practice assist chiropractors to retain their patient loyalty while working towards financial independence. Discover the three retention principles that they have systematized and executed within their program.

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Cash Practice please visit: www.cashpractice.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business