The Remarkable CEO for Chiropractors

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The 3 “E’s” in CEO 

08:20 – How Energy can impact your business and practice 

14:28 – The importance of Enthusiasm 

17:37 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

19:43 – Dr. Pete and Dr. Stephen expound on the value of vision and sharing core values with your team 

23:50 – The critical role that Edification plays in your practice 

29:22 – Dr. Pete and Dr. Stephen leave the audience with an actionable challenge 

EPISODE QUOTES

“Our role as the CEO is to determine what’s important now and what’s important next. Our job is to collect and direct the aggregate energy of our team and point it in the direction what is important now and what is important next.” (03:38) (Dr. Stephen)

“Alright guys, so you heard it right there. So, it’s energy, it’s enthusiasm, it’s edification. It’s not everything. We’ve got to get this right. There’s a lot of dysfunctions out there. It’s very easy to be a dysfunctional CEO. It’s very easy to be a dysfunctional chiropractor.” (05:15)

“As the CEO, your job is to be able to walk into a room and take the temperature. You should be able to take that metaphorical temperature, to check the state of your team in that team huddle, to check the state of your waiting room, to check the state of your hot seats and relaxation center.” (14:33)

“Energy is everything. Energy comes from us; we carry energy. We’re force fields.” (18:57)

“I want to talk about the culture of celebration because what you celebrate you replicate. And so when you are able to edify – which is recognition of something good that someone did, or said, or how they showed up, or how they were being – when you can identify that you actually will begin to replicate that.” (27:35)

“Although you might not be able to change your current situation or you might not be able to change your current circumstances, you can choose your attitude. And when you choose your attitude it will absolutely change your experience in it and your effectiveness within it.” (31:28) 

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

00:38 – Dr. Stephen welcomes Roger Sparks to the show to discuss his upcoming documentary film, “Backbone” as well as his background as a pararescueman 

10:11 – Roger expounds on the value chiropractic care has brought himself and his fellow combat veterans 

21:45 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

22:27 – Roger provides his thoughts on leadership and virtue 

34:42 – Dr. Stephen thanks Roger for joining the show 

EPISODE QUOTES

“We’ve partnered with many Tier 1 chiropractors, such as yourself, and many other people. And we want to attempt to get the wisdom and the virtue of chiropractic care to combat veterans.” (03:22)

“A pararescueman’s job is a little bit different in quite a few ways than say a medivac or an Army medic. We can use halo parachuting or special operations. We bring in diving rigs to get to people. We will get into that site where the injuries are and get guys out.” (07:57)

“With chiropractic care, and the way that you’ve explained it to me, it just seems like it’s such a no brainer to have someone who’s passionate about healing someone, yet involved in someone’s life, in a very sincere way.” (11:15)

“The more that we can connect to our bodies – the more that we can connect to the people around us – that is true health. And I think that chiropractic is a massive leap in the right direction for all of humanity.” (17:27)

“You never can medicate your way out of a problem you behaved your way into.” (19:28)

“The most important thing that I’ve learned about leadership in my travels is effective leadership starts with charisma and character. People have to want something somewhat intangible from you to follow you. And when that takes place, magic things happen.” (22:55)

“I don’t care if you like me. I care very much if you trust me. Because if you trust me, you’re gonna do what I tell you to do. If you do what I tell you to do, you’re gonna get the results that you want and then you’re gonna love me.” (29:03)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Roger’s Bio

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How to Create More Remarkable Retention in Your Business to Collect Ideal Patients 

06:28 – Dr. Pete expounds on the value of relationships based on leadership 

09:47 – Dr. Pete and Dr. Stephen discuss the importance of business acumen and understanding the value equation 

15:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

17:35 – Dr. Pete and Dr. Stephen break down the phases of leadership development

EPISODE QUOTES

“Retention is the ultimate win-win-win. We know that it’s in retention that we get the greatest results. It’s in retention that we get the greatest referrals. It’s in retention that we see the highest revenues. Those are some of my favorite R’s. It’s all found under the canopy of retention.” (05:54)

“Having retention is remarkable. It’s something noteworthy. It’s something that’s worth pausing and reflecting upon. So, when you have remarkable retention in your practice that means you’ve built a relationship culture.” (08:37)

“The value equation is the essence of business – It’s create value, it’s deliver value, add value and capture value. That’s business. The purpose of a business is to solve a problem for someone. So, you add value by solving problems.” (12:26)

“We need to master our technique and the art of being an adjustor. I believe that this is something that we all need to embrace. And I love meeting a chiropractor who loves to adjust and loves the art of adjusting and it’s rooted in a science and a philosophy that’s strong.” (19:16)

“Chiropractic is a done with you program, not a done for you program.” (25:19)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

00:47 – Dr. Pete and Dr. Stephen introduce today’s topic, 6 Tools That Will Grow Your Business and Make You a Better CEO 

14:37 – Tool #1: The CEO Goals Report 

18:04 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

19:24 – Tool #2: The Marketing Report 

24:21 – Tools #3 & #4: The CEO’s Vital Signs Report & the Practice Scoreboard 

33:17 – Tools #5 & #6: The Individual Scorecard & the 90-Day CEO Project Planner

EPISODE QUOTES

“I love the quote that we shared during the wartime which was, ‘In times of uncertainty, we don’t win with certainty we win with clarity.’ We don’t fight uncertainty with certainty; we fight it with clarity.” (02:17)

“I really like to use this time to unpack what we consider the six fundamental CEO tools – the tools that we use to really run the remarkable business. These are the tools that make up what we like to call The Machine.” (04:27)

“Ninety percent of our problems are people problems. Ninety percent of your solutions live on your accountability chart. Why? Because that’s the blueprint – that’s the diagram – for your people.” (07:58)

“Priorities are what we do. Everything else is just talk.” (19:09)

“You don’t get what you want. You get what you measure.” (26:07)

“If the Scorecard creates focus for the individual, the Scoreboard creates focus for the team.” (30:56)

“Focus is my favorite ‘F’ word because focus is what makes the difference between busyness and productivity.” (34:47)

“What I love about the CEO Project Planner is it teaches our team members and us as CEOs to always be looking ahead – not too far, but far enough ahead – so that we make sure that whenever there’s a turn in the road, we’re ready for it.” (39:00)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Download your copy of the Scoreboard + Email Sequence

01:43 – Dr. Pete and Dr. Stephen celebrate their one year anniversary of The Remarkable CEO Podcast with three leadership takeaways from the last 12 months 

19:32 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

20:14 – The importance of pivoting and adapting in the face of the Covid-19 crisis 

25:20 – Dr. Stephen provides three questions to reflect upon as a framework for leadership 

30:00 – Dr. Pete and Dr. Stephen expound on the importance of our influence as leaders 

37:39 – Dr. Pete and Dr. Stephen leave the audience with an actionable challenge 

EPISODE QUOTES

“If you’re not doing what matters most, it’s time to change things up.” (06:42)

“Remarkable does not imply perfect. And when we look back on this time of our lives – this last twelve months – what a remarkable period of time.” (10:35)

“I saw doctors literally get punched in the face and then get put in a headlock and then brought down on their knees and literally pinned. And I saw chiropractors get out of the chokehold and I watched them literally get themselves back up on their feet and start facing their enemy and their opponent once again.” (17:13)

“If we’re not gonna be able to solve a problem, if we’re not gonna be able to deliver value the way we would traditionally do it, we have two choices. We either stop delivering value and stop serving our purpose and existing as a business, or we pivot and we make a change.” (22:32)

“The first question was, ‘How are you being?’ The second question was, ‘What are you seeing?’ And the third question was ‘Who are you serving?’ Those three questions transformed my perception during that time [of meditation].” (25:51)

“When you focus on your area of influence, your influence grows. When you focus on the things you can’t influence, your influence shrinks.” (30:21)

“For the first time in history – in the 125 years of chiropractic history – for the first time living inside out is actually easier than living outside in.” (34:48)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, 3rd Tier Healthcare 

10:00 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

14:09 – The target audience that needs to hear this message of health 

17:58 – The responsibility and obligation of chiropractors everywhere 

23:36 – Dr. Pete leaves the audience with three reflection questions every leader should ask themselves 

EPISODE QUOTES

“The things that we are teaching chiropractors is the same thing we’ve been teaching and the same things we will teach. That’s what I always tell my patients. Whenever I teach my patients anything I say, ‘God help me to tell the truth the whole truth and nothing but the truth.’” (02:23)

“In this majorly crowded and confused marketplace, there’s a major information gap. And the information gap is, ‘Well, is there anything that I can do to strengthen myself as the host?’” (06:24)

“The future of the human race, it’s always been the promotion of health. That’s always been where the future has depended on, and it’s out time and it’s our place to be the ones to teach.” (10:36)

“Listen you [chiropractors] have an opportunity, and therefore a responsibility, to share the truth right now. Because if you don’t tell them the truth, who’s going to?” (18:09)

“When you’re in an offensive state and you’re seeing opportunity, you know what you’re serving and who you’re serving? You’re serving others.” (23:31)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Chiro Match Makers Website

00:37 – Dr. Stephen introduces today’s guest, Roberto Monaco who speaks to his experience as a renowned public speaker and the value the virtual webinars can bring to chiropractic 

12:58 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

13:40 – Dr. Stephen and Roberto discuss how technology can drive engagement 

21:58 – The importance of purpose and connection 

28:58 – Where listeners can follow and connect with Roberto 

EPISODE QUOTES

“You can be as effective at communicating chiropractic through a virtual webinar or virtual presentation. You can be as effective generating patients and changing people’s minds.” (06:04)

“So what is the lesson here? The lesson here is that your prospective patients they’re conditioned to be engaged when they watch TV or they watch a video. So, you want to be able to adamantly change the frame of people.” (17:35)

“Something that we teach in our Conversion Immersion training is that conversion is emotional and retention is intellectual.” (21:03)

“I realized that the people who did well, they had that purpose to serve…and the people who didn’t do well, they had a big ego.” (23:13)

“At the end of the day, a webinar is a conversion process. An outside talk is a conversion process. A Facebook Live is a conversion process. It is emotional. People don’t move with their feet, they move with their hearts.” (27:32)

“My message starts where my presentation ends.” (28:08)

“If you don’t share your story, the marketplace will create one about you.” (30:03)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Chiro Match Makers Website

Roberto’s LinkedIn

Link to Roberto Monaco’s eBook

00:37 – Dr. Pete and Dr. Stephen introduces today’s topic, assessing the insights gleaned and lessons learned from the crisis posed by Covid-19 

07:24 – The dark room metaphor 

12:03 – Dr. Pete and Dr. Stephen break down six learnings from the Covid-19 crisis

18:13 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

33:04 – The importance of investing in your people and your team 

41:52 – Dr. Pete and Dr. Stephen talk about focusing conversations on the promotion of health 

EPISODE QUOTES

“The value of being able to have an immediate assessment of what we’ve just been through is absolutely critical.” (01:55)

“At the dinner table, Camilla and I we’re really careful not to tell our kids what to think, or how to think, but to think, right? So, we want to create thinkers. Our parenting style is prepare the child for the path, not the path for the child.” (03:44)

“Don’t come out of Covid high on the fumes, a little bit disenfranchised from the situation. Yeah, it’s not maybe your favorite task, it may not have been your favorite season that we’ve all been through. But ya know what? For me, it was those seasons and those challenges times that shaped me.” (09:11)

“If you become that person who not only delivers their adjustments, but you actually shift their paradigm through patient education – you change the way people think, you change them from outside in to inside out – you go from being an adjustor to the chiropractor.” (22:00)

“We say that marketing chiropractic is an act of kindness. And it reminds me of how that would extrapolate and apply to this. Leading your team is an act of kindness…being the leader is the most kind thing you could do.” (25:38)

“Although the content, and the conversation and the materials might change during wartime, the structure is there for you and it gives you that visibility and that accountability.” (32:51)

“We have a great opportunity right now. I think, for many of you, you can actually exceed what you originally set out to do in 2020 as far as your goals and objectives. I really see that for you.” (39:38)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Chiro Match Makers Website

00:37 – Dr. Pete introduces today’s guest, Dr. Chad Woolner who provides his background and speaks to the importance of leveraging webinars to grow your practice 

10:20 – Why Dr. Chad chose webinars as a resource to help other doctors and chiropractors 

15:36 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion

18:22 – How webinars can positively impact scalability, durability and transferability 

20:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

29:28 – How webinars can help CEOs enhance their current practice 

37:36 – The importance of utilizing genuine urgency and scarcity 

39:12 – Where doctors can learn more about Dr. Chad’s work 

EPISODE QUOTES

“I have a passion for educating my patients. I’ve always had a passion for educating them. But I think what’s happening because of the coronavirus situation is that many of us have to look for new ways to be able to reach out to our people.” (05:48)

“What we’re talking about here today is how do business owners – like doctors or chiropractors specifically – use this type of a platform like a webinar to effectively reach their community and to grow their business.” (09:23)

“I love the fact that there’s so much diversity in the profession because, to me, what that means is we’re able to help people in so many diverse ways. I mean, to me that represents us being able to reach deeper and reach wider in terms of helping people.” (13:43)

“When it comes to scalability doc – cause that’s something we’ve talked about – in our program becoming a CEO we talk about the difference between being an owner operator and becoming a CEO. And number one is you have to have an identity shift.” (20:12)

“The minute people assume something is the minute you dramatically decrease the likelihood of them showing up live. There are two key emotional hot buttons that you want to be triggering when people go to your funnel to register for the webinar. And that is curiosity and/or intrigue.” (33:26)

“You can and should, in my humble opinion, be ridiculously transparent about why you’re using urgency and scarcity.” (37:49)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Dr. Chad’s Website

Chiro Match Makers Website

00:37 – Dr. Pete and Dr. introduce today’s topic, Marketing in a Post COVID world and the three ways businesses are responding to COVID-19

09:21 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion

12:06 – Internal, external and digital marketing and the importance of staying focused on your local market 

17:47 – Strategies for setting up your marketing plan 

19:16 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

19:59 – Dr. Pete and Dr. Stephen revisit the concept of stacking 

23:59 – Specific strategies for internal, digital and external marketing

EPISODE QUOTES

“What we have to recognize is, post COVID, everything’s gonna change. Where people get their information, how people consume their information, what they’re listening for, what they’re responding to, what they’ll be willing to do, right?” (01:45)

“So if there are some things that remain the same, and those things are the six sides of your business that you need to solve, you still need to solve those now. What does success look for us? Are we having to rewrite the story a little bit? Maybe you’re just adding a paragraph, or a chapter, in the story on the journey that you didn’t plan, but you’re still heading in the direction you wanna go.” (06:03)

“Pay very close attention to what’s happening in your local market. Pay very close attention to the conversations that are happening. Watch what’s happening in the local markets and the stores and where people are at. You get your finger on that pulse and you’ll see when people are willing to take the next step of action steps.” (15:42)

“The best internal marketing strategy is to reactivate all your existing patients.” (16:40)

“The key for this is that you want to be in this world, not of this world.” (22:01)

“You’ve got to think about your digital marketing in two ways. Number one is the free content plan, and the second is the paid advertisement plan.” (29:32)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Link to Register for the Virtual Conversion Immersion

Link to Goals 2020 Resource

Chiro Match Makers Website