The Remarkable CEO for Chiropractors

00:38 – Dr. Pete introduces today’s guest, Dr. Allen Miner who joins the show to share his background and discuss the analytics of hiring  

13:14 – Dr. Allen talks about lessons he’s learned and discoveries he’s made through his work with Chiro Match Makers  

28:35 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

32:38 – Dr. Pete and Dr. Allen provide actionable steps CEOs can take to improve their hiring processes  

EPISODE QUOTES

“I beg you, don’t open a second practice, or third or fourth, until you can leave your existing practice for three months and come back and everything’s still running. And the reason I say that is it implies that the systems and procedures and people are all strong enough.” (07:21)

“We all know as chiropractors, the worst place you could ever make a healthcare decision is in the Emergency Room.” (15:05)

“If we’re talking about scaling, that means you’ve got to do this right over and over again and you need to have a system in place to do that.” (17:27)

“What we found is people stay in the role when they’re the right fit. And so, our job is to deliver three, four, five people who, on paper, are exactly the perfect avatar for the role.” (26:59)

“What happens in chiropractic is we tend to hire the same people. So, the biggest deficiency on teams is you’re missing some people with other behavioral traits because everybody’s kinda the same.” (32:19)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Solving People Problems

04:39 – Dr. Pete and Dr. Stephen list the four critical questions every CEO needs to ask to solve the people puzzle 

11:16 – Dr. Pete and Dr. Stephen talk about the importance of energy and identifying the right role for the right person 

16:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

23:47 – Dr. Pete and Dr. Stephen provide the audience with a free Accountability Chart 

30:42 – Dr. Pete and Dr. Stephen identify why training is the best return on investment for your business 

EPISODE QUOTES

“Listen to how it flows. Do I have the right person in the right role doing the right work the right way?” (05:03)

“Ultimately that fourth domain that we had to add was team building. So, now it’s attraction, conversion, retention and team building.” (06:33)

“A position of strength is, to me, characterized by three things: purpose, passion and proficiency.” (14:11)

“The CEO’s job is to make sure we have the right person in the right role.” (20:29) (Dr. Stephen)

“Competency is onboarding. Mastery is ongoing. So, our goal isn’t to say someone’s a master. Our goal is to create competency.” (27:32)

“The best return on investment of your time, of your energy, of your focus and of your money is training and equipping your team. Marketing is a distant second.” (30:42)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Link to Free Accountability Chart Training with Dr. Pete

Link to Schedule a Brainstorming Call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Vitalistic Party: Make America Healthy Again!

09:25 – Taking on the storm head on with ‘Buffalo Leadership’

11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

14:51 – Dr. Pete and Dr. Stephen analyze the two major shifts or transitions that every CEO must undergo    

18:01 – Dr. Pete and Dr. Stephen talk about casting a bold vision for yourself as a chiropractor and as a chiropractic practice  

24:17 – Dr. Pete and Dr. Stephen explain why Energy is everything  

EPISODE QUOTES

“Disease treatment is all about saving lives. Disease prevention is about keeping people safe.” (03:03)

“You’re either taking that leadership role, or you’re not.” (05:50)

“Where’s the focus doc? Where are you focusing yourself? Where are you focusing your team? Where are you focusing your people? Here’s the truth, you’re the CEO. It’s your responsibility to direct the focus.” (06:24)

“Even if maybe you didn’t respond [to Covid-19] initially, there’s still time to turn it around.” (12:59)

“What a CEO does is they use leverage. And this time, right now as a CEO, it’s absolutely critical that you leverage the cultural consciousness, you leverage the conversation that’s happening right now.” (15:43)

“You should be casting your vision in such a way that it compels some people to join you and it compels others to leave you and go find somebody else where they share their core values and they buy into their vision story.” (19:48) (Dr. Stephen)

“Energy is everything.” (24:22)

“This is your opportunity to hit the accelerator. This is the time, right now, where everyone is gonna be looking for some level of clarity and leadership.” (28:07)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Join the Party! Join our Free Facebook Group and stay ahead of the curve!

Register for the Retention Immersion in Phoenix

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Three Legged Stool of Results 

06:43 – Dr. Pete and Dr. Stephen break down the three domains of chiropractic and the vital role of trust in relationships 

11:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 

12:28 – Dr. Pete and Dr. Stephen analyze retention as a business model 

16:00 – Dr. Pete and Dr. Stephen discuss the upcoming virtual Retention Immersion 

19:34 – Dr. Pete and Dr. Stephen talk about the importance of accountability and identify where the results live 

EPISODE QUOTES

“And the good news is this, the things that you did to create remarkable retention before the storm are the same things that create retention when you’re in the storm and afterwards.” (02:47)

“When people trusted me, they did what I told them to do, then they got the results that they wanted, then they loved me.” (05:57) 

“Every enduring relationship is founded on trust. Trust means that I do what I say I’m going to do and that I’ve made it very clear what it means for us to have a relationship, which means I’m clear on what the expectations are.” (09:23)

“There’s nothing better than when someone embraces our paradigm, adopts our philosophy, changes their lifestyle and just employs the strategies, including regular chiropractic care into their lives.” (13:20)

“We have to be fluent in going right back to the expectations that we set, the agreements that we made and the path to success.” (18:18)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Link to 3 Legged Stool Infographic 

Link to TRP Retention Immersion

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Ascension Plan 

11:05 – Dr. Pete and Dr. Stephen speak to the challenges of going through this transformation and the power of tribe 

15:59 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

17:23 – Dr. Stephen’s theory on the four limited resources: Time, Energy, Focus and Money 

24:08 – Dr. Pete and Dr. Stephen break down and analyzes the three transformations and the vital roles of the COO and the associate doctor

EPISODE QUOTES

“The CEO absolutely needs to ascend and go through a transformation, but it’s in addition to all the other people as well.” (03:07)

“If you ascend – and you only ascend – gravity will pull you back into owner-operator. Unless everyone ascends with you, you will, by gravity, be pulled back into the owner-operator role. You will be. That is a guarantee.” (05:52)

“Sometimes it’s hard to read the label on the jar when you’re inside the jar and it’s your own experience.” (06:52)

“It’s such a profound thing to go through this transformation.” (11:53)

“As a chiropractor, a lot of times we can feel isolated as an entrepreneur, as a business owner.” (14:40)

“I have this theory that we have four limited resources: your time, energy, focus and money.” (17:23)

“The identity shift means I see myself differently. It means how you perceive me is also going to be different. The expectations that you have for me are going to change because the expectations I have for me are new, are different.” (24:55)

“If one wants to become a CEO, their office manager needs to become the COO.” (27:56)

“The scale transition really is defined by ‘Do I have associates?’” (31:32)

“The big idea is all about creating a remarkable business. And that’s the business that will support your remarkable life, not compete with it.” (36:59)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Link to The Remarkable CEO Program

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Retention as a Business Model 

07:04 – Dr. Pete and Dr. Stephen speak to the vision of chiropractic: Better Health 

11:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

12:03 – Dr. Pete and Dr. Stephen break down the Four Domains of your chiropractic practice and showcase how retention impacts your business

20:02 – Mastering the three stages of the Retention Model 

EPISODE QUOTES

“Retention as a business model, in my opinion, is the ultimate win-win-win.” (02:34)

“The longer you stay sick, the sicker you get. We all know that’s the truth. Conversely, the longer somebody stays healthy, the healthier they get.” (07:44)

“People start chiropractic care because they feel understood. And they stay under chiropractic because they understand.” (11:48)

“Our ability to meet someone where they’re at is actually a willingness to go into their story so that they can, at one point, learn our story and hear our story.” (15:06)

“So that’s the key to retention is taking that believer and turning them into an understander.” (19:41)

“This system is learnable, and we love to teach it. So, if this resonates with you, doc, and you’d like to close your side doors, close your back doors, and start creating and collecting ideal patients, we’d like to show you exactly how to do it.” (26:05)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Link to Retention Immersion – TRP Retention Immersion

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Leading Through Crazy, and expound on The Phoenix Plan 

10:18 – Dr. Pete and Dr. Stephen break down the vital role of mission, vision and purpose 

14:08 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 

16:34 – Dr. Pete and Dr. Stephen discuss the power of the phrase, ‘I don’t know’ and provide best practices for setting the right tone within your team 

21:29 – Dr. Pete and Dr. Stephen tell the story of the cattle, the buffalo and the storm 

26:13 – Dr. Pete and Dr. Stephen encourages the audience to share their stories with the Remarkable CEO team 

EPISODE QUOTES

“What an opportunity as a CEO – what an opportunity as a leader – to teach people that when you focus on places where you have influence, your influence grows. And when you focus on places where you don’t have influence, that influence shrinks.” (02:30)

“One of the things we say is that we are pulled by our purpose and we are pushed by our mission. And so, if you want to not be pulled by other influences, then you have to get very clear on your vision and get very clear on your purpose because that’s what will pull you.” (10:18)

“Doc, so you’ve got to work hard on yourself. Get up and do your morning rituals in the morning so that you are ready. You get settled down, you get clear in your vision, clear in your purpose and your mission – in other words how you’re gonna live out that purpose that day.” (14:56)

“Here’s what we know. Your attraction is a reflection of your certainty – your certainty and your team’s certainty. And your certainty builds when you talk about what you know about. So, one of the most important things you can ever say – doctors, team members – is, ‘I don’t know.’ It’s one of my favorite expressions, ‘I don’t know.’” (16:34)

“When a storm is coming and brewing and coming across, the cattle actually run away from the storm. Which actually, when you think about it, when the storm comes and you’re running away from it, you actually maximize the amount of time that you spend in the storm. What the buffalo does though is very different. When a storm is coming, the buffalo actually charges at the storm. When you think about that, it actually minimizes the amount of time they spend in the storm.” (21:29)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

The Phoenix Plan

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, the importance of vacations and taking a break

06:37 – Best practices for planning and taking vacations as a CEO/business owner 

14:15 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

15:03 – The importance of teaching and living the wellness lifestyle and the different types of vacations 

19:06 – Dr. Stephen speaks to how he’s planned, organized and scheduled vacations amidst all the noise and distractions of life and business 

EPISODE QUOTES

“The best way for you to see a growth in your practice is to take a vacation.” (01:23)

“I have a triple black belt in vacationing. It’s always been super important to me. It’s super important to my wife. It’s part of my family culture. I inherited it. It runs in my family; it does not skip a generation. I come from a long line of vacationers, people who really appreciate getting away.” (02:41)

“To me, there’s three types of vacations. You have ‘stay-cations,’ you have ‘work-cations’ and you have vacations. And so, there’s three levels of them. And again, depending on the season, and the time of year, and the time of life, and the structure, this is why planning is so important. We talk about plan, prepare, execute and assess.” (05:31)

“Your business is always a reflection of your energy. When your energy’s up, the business is up. When your energy’s flat, your business is flat. When your energy’s down, the business is down.” (10:54)

“As chiropractors, we are teachers. The word ‘doctor’ means teacher. And so, we’re teaching the wellness lifestyle and we are living the wellness lifestyle.” (15:28)

“Send people on vacation and pay for their vacation. Get them out of the office because your practice is a reflection of your energy. So, if the energy dips it costs you a lot of money. If you don’t take vacation, the energy will dip; you will burn out.” (22:23)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming Call with Dr Pete here

00:38 – Dr. Stephen introduces today’s guest, Dr. Patrick Gentempo, who speaks to the importance of taking a stand in chiropractic and the role of The Phoenix Plan 

09:49 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

10:31 – Dr. Pat shares his personal thoughts on political leadership in the chiropractic industry 

17:07 – Dr. Stephen thanks Dr. Pat for the great work he continues to do and lets listeners know where to find his new book 

EPISODE QUOTES

“So it’s not just a matter of getting through. It’s not just a matter of hoping you can survive it and keep some semblance of what once existed. It’s the recognition that the cycle of life requires creation and destruction.” (04:53)

“The whole point of taking a stand is that you’re standing up and you’re rooted deep, metaphorically speaking, into the ground. But, in actuality, it’s spiritual rooting – meaning it’s a philosophical rooting – it’s an ethical decision that you’re saying, ‘I’m standing for this.’” (06:47)

“I’ve come to the conclusion that political leadership in this profession is an oxymoron. It doesn’t really exist. It doesn’t operate based on strong principles and strong stands, and instead is a little bit more expedient and cowers a bit more.” (12:05)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

Dr. Pat’s LinkedIn

Dr. Pat’s Book – Your Stand Is Your Brand

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Business Optimization Trifecta 

12:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

15:22 – Dr. Pete and Dr. Stephen break down and differentiate the qualities of CEO and COO 

25:50 – Dr. Pete and Dr. Stephen expound on the importance of having an Associate Doctor and COO within your practice 

EPISODE QUOTES

“For you to be able to scale well, you have to do it through the lens of an organizational chart and an accountability chart. You can look through that and you can see how this is possible for it to happen.” (06:39)

“If you’re gonna be a CEO, you must have a COO next to you running the business. Here’s the truth, doc. You can lead the business, but they run the business. You can lead the team, but they run the team. This is the nature of the COO.” (08:54)

“A CEO sounds like this. These are the types of qualities you have. You’re very high-level and big picture. You’re passionate. You’re emotional. You’re inspiring. You’re driven. You’re a creative genius. You like to use brute force because you’re an engine, you’re an eight-cylinder V8. You’re the turbo and you have a lot of thrust energy. That’s the qualities of the CEO.” (16:41)

“So, as we analyze our team, we think about, ‘who do I need on my team?’ The ‘who’ is the right person in the right position. And the right position is defined by GWC.” (22:18)

“Historically, most Associate Doctors are really looking for, and what’s ideal, they want to be able to be a really great doctor and great chiropractor.” (27:25)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Pete’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website