The Remarkable CEO for Chiropractors

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Finding the Right Associate – Part 1 

08:39 – Dr. Pete and Dr. Stephen expound on the role your vision story plays in hiring an associate 

14:02 – Dr. Pete and Dr. Stephen speak to the value of answering the question, ‘What are you trying to accomplish when hiring an associate doctor?’

20:13 – The Offensive Line analogy 

23:52 – Dr. Pete and Dr. Stephen discuss the importance of having perspective 

27:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

30:56 – Dr. Pete and Dr. Stephen discuss how to know when you’re ready to hire an associate 

36:25 – Dr. Pete and Dr. Stephen talk about the importance of answering the question, ‘Can you afford to hire an associate doctor?’

40:45 – Dr. Pete and Dr. Stephen discuss starting with the end in mind 

43:37 – Dr. Pete and Dr. Stephen tease future episodes of this five-part series 

EPISODE QUOTES

“The truth is, 67% of associate doctor relationships fail. And that’s a terrible statistic for chiropractic because when you do this right – and you can do this right – it’s a win, win, win.” (04:36) 

“You were lucky if you went to a chiropractic college that taught you the art, the science and the philosophy.” (07:15)

“The pitfall that we are committed to helping you avoid is hiring an associate before you have clarity on exactly what you want to accomplish.” (08:52)

“So there’s really five fundamental questions that we want to focus on answering: what, how, where, when and who? And as you know with the Rubik’s Cube – solving the puzzle of your business – we have to start with number one, which is vision. And that’s where we’re starting today.” (09:25)

“The idea of perspective is actually seeing above where you are. It’s the capacity to see where you’ve been and where you’re going at the same time. It’s the hindsight and foresight. That’s perspective.” (23:59)

“There’s so many different tracks, opportunities, models and ways to do this well. But here’s the key, each one of these models calls for a specific human being. And you’ve gotta know that before you even start interviewing, never mind hiring.” (30:16)

“The economic model will either drive talent into your practice or it will drive talent out of your practice. You get to decide.” (38:12)

“And that’s the goal. That’s win-win. Graceful and profitable is really the remarkable standard that we are holding ourselves to and that we are holding you to as well.” (42:28)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Get more information on the REM Associate Program here

00:38 – Dr. Pete and Dr. Stephen introduce today’s episode featuring a Digital Marketing Expert Panel 

05:07 – Introducing today’s panel of experts 

17:41 – Chiropractic marketing 

19:38 – The panel discusses the importance of understanding what should be done by you, with you and for you as a CEO

30:04 – Lauren provides her thoughts on authenticity 

32:33 – The importance of remaining patient in your marketing 

34:35 – Dr. Patrick speaks to a unique platform he developed to attract and retain more people 

40:51 – Dr. Pete and Dr. Stephen take a moment to promote the New Patient Attraction Immersion event 

43:30 – Dr. Kirby discusses advertising strategies his practice utilizes 

47:04 – Dr. Bo speaks to the pitfalls and must-haves for those looking to launch their own website 

49:24 – The importance of building a story through content and context 

57:01 – How to remain consistent in promoting your practice 

1:00:15 – The panel of experts provides one final piece of advice to heed during these trying times 

EPISODE QUOTES

“I think consistent connection with your people is something that every doc needs to be able to look for.” (11:00)

“Marketing is about generating those leads right? So, marketing comes down to communicating. Marketing is about communicating a message. What we’re looking at here is a bunch of expert communicators. They communicate in different ways, platforms and formats, but it’s all about communication.” (18:18)

“As a doctor and a CEO, you need to figure out what your differentiating factor in the marketplace. What makes you you? Why to people come to you specifically?” (26:13)

“If your voice is relatable, it’s empathetic and it’s authentic, you’re guaranteed to have people gravitate towards you.” (30:56)

“We leverage the doctors we have and some of their content to help lift others out of that hole. So, no matter what level you’re at in chiropractic, we can help you.” (44:04)

“You gotta have a story. You gotta have a brand story and understand that you’re not here to be the hero of the story; you’re here to basically help guide them along the process.” (49:24)

“Creating content – and doing it in a way that’s actually gonna move the needle for your practice – the only way that gets done is if you’re accountable to somebody.” (1:00:05) 

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Join us for the Virtual Attraction Immersion. Register Now!

Building a Storybrand

Local Viking

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, External Marketing Framework

09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework  

16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it  

23:07 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

25:09 – Dr. Pete and Dr. Stephen expound on the power of perspective and agility  

EPISODE QUOTES

“When we said you have to show up with a plan but you can’t be attached to the plan, we recognized that we need to have a Plan A, B, C and maybe even a Plan D tucked in our back pocket. That’s what 2021 is gonna call for.” (03:14)

“Like all things, CEOs always look at every situation and say, ‘There’s always a tradeoff.’ That’s how mature business people and leaders look at everything. There’s always a tradeoff.” (04:54)

“What we’re giving you is this concept – this framework – that the way that you’re communicating is what’s different, not the value of what you’re communicating, not the need or demand if that. And as a result of that, we simply have to adjust the way we’re doing that.” (10:58)

“People move on emotion. So we want to build the emotion to the call-to-action.” (14:12)

“The best, most productive chiropractic workshops in the world teach your listener how chiropractic is the bridge to help them get what they want.” (18:32)

“I hope you see what we see, which is that it’s about agility. In 2021, how are we gonna market, how are we gonna reach our community? I hope you see it right now that the potential is limitless.” (31:01)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Join us for the Virtual Attraction Immersion. Register Now!

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The One: Growth from Within

05:12 – Dr. Pete and Dr. Stephen discuss the value of internal marketing  

11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

15:17 – Dr. Pete and Dr. Stephen identify three critical questions to identify The One who needs chiropractic care  

EPISODE QUOTES

“Being the CEO is about leverage.” (01:52)

“When you’re promoting more than one thing, you’ve promoted nothing. So you’ve got to be able to narrow your focus. You’ve got to get really clear on exactly who you’re speaking to. If you try to promote to everyone, you’ll promote to no one.” (06:36)

“So when a new patient comes into my office, in 2021 and they go through my Day 1, they go through my Day 2, they go into my Better Results Faster,’ guess what I’m gonna tell them? There’s gonna be a slide in my workshop that says this: ‘Who’s the one in 2021?’” (09:30)

“Don’t try to be the person who makes the decision for your friend or your neighbor or your loved one. Let them decide. Your job is just to bring them to the water. They get to decide if they’re going to drink.” (18:42)

“The dragon we have to slay as chiropractors is obscurity.” (21:13)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Agile Marketing 

06:07 – Dr. Pete and Dr. Stephen stress the importance of having a game plan, setting goals and taking action now 

08:44 – Dr. Pete and Dr. Stephen reintroduce the acronym APPEAR and how to apply it to your marketing plan 

15:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

16:25 – Dr. Pete and Dr. Stephen discuss what it means to be agile

22:45 – Dr. Pete and Dr. Stephen provide specific best practices for your marketing plan 

EPISODE QUOTES

“It’s just an amazing thing to see that the podcast is really working to educate, develop and equip doctors and get them to these places where they’re discovering that there’s a better way to run their business.” (02:24)

“We don’t have the luxury of not having a goal and not having a plan, because if we truly are in the business of saving lives, we have to have a plan, a tactic, an approach to reach the people in our office and in our communities and there are ways to do that.” (08:12)

“The natural state of a principled chiropractic practice is growth. And, if you’re not freely and readily growing, there’s something interfering.” (10:32)

“You can’t pivot if you don’t have your feet firmly set on a foundation. You can’t pivot in mid-air.” (14:20)

“When you’re doing marketing you have to be gritty. There has to be an energy behind this that’s just full of passion and perseverance and persistence where we’re looking at a long-term picture.” (19:52)

“You don’t have to be an expert at digital marketing. But you do have to have an expert team of digital marketers.” (27:18)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s guest, Ken Stillwell, who speaks to his role as COO at PegaSystems 

09:45 – Ken speaks to key strategies that successful owners implement to identify the things they should be focused on 

16:59 – The importance Ken places on having a rock solid value system 

18:44 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 

20:05 – Advice Ken would give to ‘super-performers’ in the chiropractic industry 

32:58 – Why the role of the COO cannot be understated 

EPISODE QUOTES

“I always joke that I’ll write a book someday called, ‘Being Number Two’ because I’ve been a number two at almost every single company that I’ve been at since I was twenty-eight years old.” (05:41)

“One of the biggest hurdles that I’ve found is that entrepreneurs found a way to make their way. And they do it the way they view that it’s comfortable for them to be successful. And the more that they can break away from that and say, ‘I want an outcome,’ the better.” (11:27)

“There’s a couple different ways that normally every problem can be solved. That’s one anchor which is this belief that you’re focused on outcomes. You’re not just focused on how you do it, you’re focused on what outcome you want, because that will empower people to focus on those outcomes.” (12:26) (Ken)

“You have to be careful that the individuals that you put in your organization don’t stray from your value system.” (17:30)

“The first thing I would say is commit to mentoring, commit to teaching, commit to monitoring and measuring. But let them do it. Don’t manager, mentor. Because you’ll be amazed at what people can do if you give them an opportunity.” (28:27)

LINKS MENTIONED

Ken’s LinkedIn

PegaSystems’ Website

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Download your copy of the 90-Day CEO Project Planner here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How to Address Unfinished Business

05:07 – Dr. Pete and Dr. Stephen break down the acronym APPEAR and why it should be applied throughout your business 

14:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

15:20 – Dr. Pete and Dr. Stephen speak to the value of the 90-day CEO Project Planner 

19:56 – Dr. Pete and Dr. Stephen share the Parking Lot analogy 

EPISODE QUOTES

“When you focus on the things you don’t have influence over, your influence contracts. Whereas if you really focus on those things where you do have influence, your influence grows. And that’s what we all want.” (03:50)

“There’s an equation that we follow as productive, successful CEOs running productive, successful businesses. And that is, Assess, Plan, Prepare, Execute, Assess Repeat. And the acronym we use for that is APPEAR. We want your positive outcomes to appear.” (05:16) (Dr. Stephen)

“If you don’t do the Assess on the bookends, what ends up happening is you’ll repeat but you’ll never grow or improve. So you’ll end up spinning your wheels. You’ll have friction but no traction.” (08:09)

“This framework applies to all the aspects of your business. And as you innovate – as you adapt, as you’re agile – you continue to use APPEAR so that you continue to manifest your vision.” (10:33)

“I’m going into the next couple years as a leader who’s committed to being agile and saying, ‘I’m gonna show up with my Plan and my Prepare. And part of my prepare is that I’m going to be prepared to be agile.’” (14:26)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Download your copy of the 90-Day CEO Project Planner here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, 2021 Business Word of the Year: Agile 

08:02 – Dr. Pete and Dr. Stephen discuss the importance of setting the correct frame of mind 

11:56 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion

16:22 – Dr. Pete and Dr. Stephen identify and define five ways of being agile 

EPISODE QUOTES

“CEOs step in, lean in and make a proclamation.” (03:53)

“When we look back, we learn lessons and we apply those lessons to now. That’s called wisdom.” (05:23)

“Our mission hasn’t changed. Our vision hasn’t changed. Out purpose hasn’t changed. The value that we deliver hasn’t changed. The way that we deliver it has to change. That was a pivot.” (09:01)

“We actually develop through pivoting the understand that, to be truly successful in business long-term, you have to be agile.” (15:14)

“If you look at how grit is defined it’s passion, perseverance and persistence. That’s how we define what grit it. Passion, perseverance and persistence for what? For the long-term.” (17:18)

“If we’re gonna be agile, we’re going to exercise the leadership muscle. And the leadership muscle answers the question ‘Who do I need to become?’ It’s a becoming.” (18:39)

“Whoever sets the frame wins the game.” (20:55)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Lessons Learned in 2020

05:32 – Dr. Pete and Dr. Stephen share their biggest takeaways from 2020  

12:46 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion  

14:49 – Dr. Pete and Dr. Stephen discuss the importance of having successful and productive long-term relationships rooted in honest expectations and agreements  

23:16 – Dr. Stephen opens up about one of the most impactful moments of his life and how it impacts him today  

29:29 – Dr. Pete and Dr. Stephen discuss how they are approaching 2021  

EPISODE QUOTES

“There were so many lessons that were learned this year. I believe that our priorities became more refined, our visions became clearer and our convictions became sharper.” (01:48)

“I do see this as an inflection point in chiropractic. Not despite the COVID-19 situation or despite the current chaos, confusion, crisis or distraction. I’m gonna make the argument it’s because of it.” (04:04)

“Character is forged in the crucible of life. Strength is developed through the pain and suffering. There is always light, even in the darkness. There is always reason for joy.” (06:37)

“An expectation without an agreement is not complete. It’s why we say it’s expectations and agreements.” (10:06)

“We all want the same thing. All we’re interested in is successful and productive long-term relationships. Period.” (15:14)

“When things shifted and the situation changed – the circumstances changed, the productivity changed – at the end of the day the purpose didn’t change. Our purpose didn’t change. The value that we deliver doesn’t change. The way we deliver it changes.” (18:38)

“You don’t get sick, you do sick. You don’t get well, you do well.” (24:50)

“When the story is strong enough, people will change their behaviors.” (27:35)

“It’s not time to lean back; it’s a time to lean in. It’s time to pick up the armor of truth and grab your sword which is this message that your community so desperately needs as they are fatiguing through this COVID crisis.” (31:57)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, the value of the CEO Project Planner

10:50 – Dr. Pete and Dr. Stephen speak to the power of pivoting when things change 

15:17 – Dr. Pete and Dr. Stephen break down the ultimate goal of the CEO Project Planner and the importance of thinking quarterly rather than monthly or weekly 

19:14 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion 

21:24 – Dr. Pete and Dr. Stephen analyze the three columns of the CEO Project Planner 

30:30 – Dr. Pete and Dr. Stephen expound on the Project Pathway

33:08 – Dr. Pete and Dr. Stephen close out this episode with one last key ingredient to the CEO Project Planner 

EPISODE QUOTES

“The whole goal here is that you would be able to simplify and organize and structure what are the things that are most important next. We talk about a CEO and how some of their objectives include determining what’s important now and what’s important next. And the Project Planner is really dedicated to what’s important next.” (03:03)

“This [CEO Project Planner] is another tool that helps not only you get clarity, doc, but it helps you grow up from the owner-operator to the CEO.” (07:11)

“The goal is to be able to look back at these planners a year or two from now and assess your business successfully.” (15:17)

“CEOs operate in three frames: Done by you. Done with you. Done for you.” (26:12)

“You’ve gotta get super clear with what a win looks like so you can turn and reverse-engineer that thing. And then that becomes the project pathway.” (29:29)

“The Project Pathway is: what are the steps that need to be taken? And, also, what are the steps that we did take?” (31:01)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Download your copy of the 90-Day CEO Project Planner here

Schedule a Brainstorming call with Dr. Pete

Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!