The Remarkable CEO for Chiropractors

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Accountability Grid

08:37 – Dr. Pete and Dr. Stephen discuss the fifteen primary functions of a chiropractic business

13:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Digital Care 100

15:37 – Dr. Pete and Dr. Stephen continue to break down The Accountability Grid in further detail

19:55 – Dr. Pete and Dr. Stephen stress the importance

22:43 – Dr. Pete and Dr. Stephen analyze Retention, Team-Building and Collections

26:40 – Dr. Pete and Dr. Stephen let listeners know where they can download a copy of the Accountability Worksheet

EPISODE QUOTES

“Accountability is what creates focus. And focus is what makes the difference between busyness and productivity.” (04:30) (Dr. Stephen)

“The reality is that identifying where you are now is a really healthy thing to do. It’s really important, even if what you look at is not what you want it to be.” (09:10) (Dr. Pete)

“Attraction is marketing. And the purpose of marketing is to generate leads.” (12:16) (Dr. Stephen)

“In order for you to not have these 7s, 8s and 9s drop down to 1s, 2s and 3s, accountability is how you do that.” (21:12) (Dr. Pete)

“Show me how the money works in a business and I’ll show you the culture of that business.” (25:06) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Download your copy of the Accountability Worksheet here:

00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, Troubleshooting Your Business

10:31 – Dr. Pete and Dr. Stephen take a moment to promote Imaging Services

11:20 – Dr. Pete and Dr. Stephen discuss the F1 Racing Analogy

16:50 – Dr. Pete and Dr. Stephen talk about the important role vision plays in troubleshooting your business

20:47 – Dr. Pete and Dr. Stephen walk through common chiropractic systems issues

23:17 – Dr. Pete and Dr. Stephen take a moment to promote Fortis & Digital Care 100

25:48 – Dr. Pete and Dr. Stephen provide advice on troubleshooting the training process

EPISODE QUOTES

“This coaching tool allows you a systematic approach to digging in and finding exactly why is something underperforming, where’s the problem, and what’s the root cause of the problem. Because, as CEOs, we don’t want to be emotional. We want to use data.” (02:21) (Dr. Stephen)

“What matters gets measured. And it’s so important to recognize that what we measure in our practice we are choosing those things to be our outcomes. What you measure is what you talk about, and what you talk about is what you bring about.” (06:41) (Dr. Stephen)

“Let’s troubleshoot this part of the domain of the business. And let’s troubleshoot because we’re not sure what it is that’s going on. And so simply by being able to slow down, stop and assess your business is actually a healthy thing to do. Don’t wait until you’re in trouble to troubleshoot.” (08:02) (Dr. Pete)

“This is what the Troubleshooting Form is all about. It’s about tuning the engine of your practice.” (14:53) (Dr. Stephen)

“The Troubleshooting Form isn’t just a CEO tool; it’s really a CEO skill. It’s a perspective that we show up to solve issues. It’s not about creating a dynamic where you’re assigning blame. It’s about unearthing root causes of issues so we can correct them.” (29:50) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Download your copy of the Troubleshooting Form here:

00:38 – Dr. Stephen introduces today’s very special guest, Bharon Hoag, who joins the show to share his background and discuss the work he’s doing with The Chiropractic Defense Council

11:06 – Dr. Pete and Dr. Stephen take a moment to promote SKED

12:02 – Dr. Stephen and Bharon discuss the importance of protecting the rights of chiropractors everywhere and the team they are assembling at The Chiropractic Defense Council

23:04 – The Armed Services Analogy and the opportunities COVID created for chiropractic

27:59 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis

29:59 – Dr. Stephen and Bharon tease the upcoming Out of the Storm Summit

35:01 – Dr. Stephen thanks Bharon for joining the show and for the work he’s doing to serve chiropractic

EPISODE QUOTES

“One of our favorite quotes that drove a lot of what we did back in 2016 was from Buckminster Fuller. And it says, ‘To cause true change, you cannot fight the existing reality. You need to create a new reality that makes the old reality obsolete.’” (06:32) (Bharon)

“The intention [of the Chiropractic Defense Council] would be if somebody were to trespass on the rights of a practicing chiropractor anywhere in the world that we would have this team that was teched up and ready to be deployed to snuff out that situation, hit em hard, hit em loud, get some wins and make people think twice about picking on chiropractors.” (10:42) (Dr. Stephen)

“Our profession has literally the best product on the planet, in my opinion, and yet we fumble the football just about every time we get in the game.” (12:47) (Bharon)

“So we have our advisory board and those people are very respected throughout the industry and they bring something to the table that’s very different. Of all the organizations I’ve ever been on, I’ve never been a part of a group of people that are so focused, so talented, but they also have such a clear vision themselves.” (19:27) (Bharon)

“The pandemic created unbelievable opportunities for chiropractic. I know it was devastating in a lot of areas of our world. But for chiropractic as a profession, it was a pretty good thing for us because it changed the conversation of healthcare. It’s no longer sickness and not sick. It’s being healthy prepares you for sickness.” (24:10) (Bharon)

“We’re gonna keep working to make chiropractic the number one healthcare choice in the world.” (35:25) (Bharon)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Learn more about the Chiropractic Defense Council here:

Register for the FREE Out of the Storm Summit on July 23/24, 2021 here:

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Quarterly Reviews

10:43 – Dr. Pete and Dr. Stephen take a moment to promote SKED

11:40 – Dr. Pete and Dr. Stephen share some best practices for conducting quarterly reviews

23:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis

25:34 – Dr. Pete and Dr. Stephen discuss the importance of setting time aside to connect with your team members individually at the appropriate time and place

EPISODE QUOTES

“The key is to create focus and accountability for your teams in a quarterly rhythm where you get everybody on the team together to get full chime in and buy-in around vision casting, product and process, goal-setting and the marketing machine.” (01:04) (Dr. Stephen)

“I think we all agree that if we do this right, meaning we get the right person in the right role doing the right work and doing it the right way, then this becomes a remarkable meeting.” (02:57) (Dr. Pete)

“When I started to meet with doctors and the team individually, I began to really connect with them. I saw the human being in front of me. They stopped being a tool to help me achieve my goals and they became a human being. And it really brought the human element into my practice, which I think I really needed.” (08:56) (Dr. Pete)

“If you want these meetings to be powerful, don’t have surprises. Go in ready. And guess who’s gonna get the most value out of you being prepared? Your team member! They’re going to feel so much more loved, appreciated and valued if you’ve actually taken time to prepare for the meeting.” (18:35) (Dr. Pete)

“It’s really important as your team grows and expands that you know and they know that there’s an appropriate place and time to have certain conversations and deal with certain things.” (27:38) (Dr. Pete)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Marketing Machine

03:38 – Dr. Pete and Dr. Stephen expound on the four key elements that comprise the Marketing Machine

07:20 – Dr. Pete and Dr. Stephen talk about the importance of having a Quarterly Marketing Report

08:55 – Dr. Pete and Dr. Stephen take a moment to promote SKED, Big Life Financial

10:37 – Dr. Pete and Dr. Stephen discuss the value of the Remarkable Practice Academy

13:42 – Dr. Pete and Dr. Stephen speak to the Marketing Plan & Marketing Calendar

16:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis

18:33 – Dr. Pete and Dr. Stephen talk about the Marketing Team & the Marketing Budget

25:15 – Dr. Pete and Dr. Stephen provide best practices on executing this specific Board Meeting

EPISODE QUOTES

“We can all get caught up in the busyness of the day-to-day, the week-to-week and the month-to-month. It’s so critically important that we have a structure in place, a meeting rhythm in place, where the whole team gets together, picks up our head, looks around and says, ‘Where were we? Where are we? And where are we going next?’” (03:55) (Dr. Stephen)

“Having this marketing meeting gives you an opportunity to assess what you’ve done and come up with a plan.” (12:51) (Dr. Pete)

“Remember, clarity determines how fast and how far we’ll go. Clarity is your greatest accelerant. So you want to make sure that not only you see it in your mind’s eye, but actually everybody on your team can see it.” (14:11) (Dr. Stephen)

“I want you guys to have fun with this. Marketing can be a pain point and it can be hard, but we can decide to have fun with it. So, market in a way that makes sense to you.” (22:36) (Dr. Pete)

“I think everybody overestimates what they can do in a day but they underestimate what they can do in a quarter.” (26:40) (Dr. Stephen)

“The Remarkable Marketing Machine is your chance – as the CEO, as the COO, as the Marketing Director – to get it out of your head and into theirs so that you can say to your team,‘Shut your eyes. I want you to see what I see.’” (28:13) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Goal Setting

01:37 – Dr. Pete and Dr. Stephen break down the five reasons we have Board Meetings

08:17 – Dr. Pete and Dr. Stephen shout out some supporters of the podcast and encourage others to leave a review or send a note on what value you are getting from this show

11:06 – Dr. Pete and Dr. Stephen speak to the importance of planning these quarterly meetings well in advance

14:40 – Dr. Pete and Dr. Stephen take a moment to promote SKED & Big Life Financial

16:24 – Dr. Pete and Dr. Stephen talk about the premise of Table Talk

25:16 – Dr. Pete and Dr. Stephen stress the value of having a three-year view of your practice and a three-month view of your goals always

33:01 – Dr. Pete and Dr. Stephen discuss organizing goals categorically

35:20 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis

40:44 – Dr. Pete and Dr. Stephen break down setting goals at an organizational level and at an individual level

43:30 – Dr. Pete and Dr. Stephen provide best practices for goal setting

EPISODE QUOTES

“There’s a big ‘Why’ behind why we have Board Meetings. And that’s really important for everyone to understand.” (04:55) (Dr. Pete)

“If you don’t build a remarkable team and if you don’t really follow through with this, you will, as the CEO, have to carry this mostly alone.” (12:11) (Dr. Pete)

“If Table Talk is hard for you, chances are you’re either not doing Workshop, or you’re not getting patients to attend Workshop, or your messaging is off in your Workshop. Here’s the deal, if you do Workshop right, you’re making Table Talk easier.” (16:48) (Dr. Stephen)

“Focus creates energy. Accountability creates energy. You know your results are always a reflection of your energy. Your business is always a reflection of your energy and your team’s energy.” (22:58) (Dr. Stephen)

“I love this three-year view of your practice all the time and a three-month view of your goals. I think that concept is absolutely vital.” (26:02) (Dr. Pete)

“That’s why we say at the quarterly pulse meeting, you also do your individual quarterly reviews. And this is how it works because you’ve now got the business goals and now we can effectively do individual goals.” (40:24) (Dr. Pete)

“Make sure they are SMART goals. I love this acronym. SMART goals stands for Specific, Measurable, Achievable, Relevant and Time-Based.” (43:46) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Product and Process

05:34 – Dr. Pete and Dr. Stephen define the purpose of a business

08:53 – Dr. Pete and Dr. Stephen talk about why it is critical to get clarity on your product offering

14:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients

21:16 – Dr. Pete and Dr. Stephen speak to the path to a Remarkable Practice and identifying where the breakdowns occur throughout the process

25:27 – Dr. Pete and Dr. Stephen announce an exciting giveaway

EPISODE QUOTES

“The purpose of a business is to add value to another by solving a problem that they’re willing to pay you to solve for them. So, what is the value that you add to your community? What is your remarkable product? You have to know and your team has to know so you can convey it to your community.” (05:34) (Dr. Stephen)

“Confusion never converts. And what we’re talking about with confusion is product confusion. And that product confusion doesn’t convert, that starts at attraction.” (08:53) (Dr. Pete)

“I’m saying, ‘Are you crystal clear on your first product? Are you delivering your first product the way that it needs to be delivered? Do you have a process that supports that and are you succeeding?’ Don’t try to add in another product because your other product isn’t working, meaning it’s not generating the revenue and the public doesn’t seem to be buying it.” (09:29) (Dr. Pete)

“It’s so critical that you as the leader have total clarity around your process. You have to understand that for you to be able to convey to your team exactly how you deliver the value, you have to have that clarity first.” (16:19) (Dr. Stephen)

“This is what our Remarkable Process looks like. That’s where you’re gonna arrive at clarity, the clarity helps a person get beyond ‘why should I start chiropractic care’ to ‘why should I stay under chiropractic care?’ Because, ultimately, retention is a reflection of your clarity – your clarity as a leader, your team’s clarity, and your patient’s clarity – specifically clarity around the value of regular chiropractic care.” (27:40) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here

Download Your Copy of the ‘First 28 Months’ here

Join us for the US Conversion Immersion. Register Now!

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Vision Casting

06:37 – Dr. Pete and Dr. Stephen speak to the importance of gaining clarity on what success looks like for your business

11:14 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients

12:53 – Dr. Pete and Dr. Stephen expound on the many benefits of vision casting and how it goes hand in hand with core values

20:39 – Dr. Pete and Dr. Stephen share how Board Meetings can be used to achieve alignment

25:41 – Dr. Pete and Dr. Stephen talk about the importance of having an Accountability Chart

EPISODE QUOTES

“You vision always has to be looking farther ahead. You have to be looking down, farther ahead. Most of the people who are working on your team, they’re not thinking much farther than today. So the only person that’s actually going to do this for the organization is you.” (04:04) (Dr. Pete)

“It always starts with vision. And clarity of the vision will determine exactly how far and how fast we go.” (11:05) (Dr. Stephen)

“Vision is a pulling force; it pulls people in.” (17:00) (Dr. Pete)

“Let’s talk about success for a minute because you teed up this conversation around what does success really mean? The key is that it’s going to be a very unique and personal experience. No one can tell you what success looks like to you. Dr. Pete and I are very aligned with this.” (18:40) (Dr. Stephen)

“What are the key performance metrics for me this quarter that moves us forward towards tone, two, three steps closer to the next, the ultimate vision that I see and I can articulate.” (24:39) (Dr. Pete)

“The COO owns the now, whereas the CEO owns the next.” (29:01) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here

Join us for the US Conversion Immersion. Register Now!

00:37 – Dr. Pete and Dr. Stephen introduce a new series and dive into today’s topic, Board Meeting Overview

09:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology

11:58 – Dr. Pete and Dr. Stephen speak to the importance of having a long-term view of your business as CEO

15:20 – Dr. Pete and Dr. Stephen break down the four different types of Board Meetings

18:31 – Dr. Pete and Dr. Stephen stress the importance of planning out Board Meetings for the remainder of the year and ensuring everyone on your team is in attendance

22:32 – Dr. Pete and Dr. Stephen take a moment to promote Atlas and Perfect Patients 

24:18 – Dr. Pete and Dr. Stephen discuss the importance of creating clarity on your vision

28:56 – Dr. Pete and Dr. Stephen recommend when to host these Board Meetings

33:14 – Dr. Pete and Dr. Stephen talk about the value of preparation and setting aside time to work on your business

EPISODE QUOTES

“We want to help you take your business to another level. We know that, for us to grow to the next level, we’ve got to do things differently.” (01:39) (Dr. Pete)

“Board Meetings are about teams. Whether you’re a team of two or a team of twenty-two, a Board Meeting is about coming together as a team. It’s about meeting together as a team. It’s about getting on the same page as a team. It’s about slowing down at a very specific moment in the year to assess, to plan, to prepare for what’s next.” (07:53) (Dr. Pete)

“None of us wants to be busier. We all want to be more productive. This mechanism of the Board Meeting will help you make that happen.” (14:37) (Dr. Stephen)

“This is what the vision casting moment is about. It’s about you having that moment where you share your heart, you cast that vision. It’s so important to make sure everyone is connected.” (18:31) (Dr. Pete)

“You should be setting a vision that is the manifestation of the core values of that business. You should be setting that in such a compelling and clear way that it’s gonna attract the people that share your core values and buy into that vision story. And you’re gonna recruit them to help you manifest it.” (26:20) (Dr. Stephen)

“We recommend that, number one, these meetings happen quarterly. And, number two, that the entire team is there. Now, when exactly does this meeting happen? We recommend that you do this right towards the end of the quarter.” (28:56) (Dr. Pete)

“These Board Meetings will set the frame for your year. And remember, whoever sets the frame wins the game.” (32:34) (Dr. Stephen)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here

Join us for the US Conversion Immersion. Register Now!

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, The Replatients Gap

06:23 – Dr. Pete and Dr. Stephen stress the importance of tracking your metrics and stats

08:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology

13:13 – Dr. Pete and Dr. Stephen talk about the critical role compliance plays

21:38 – Dr. Pete and Dr. Stephen take a moment to promote Atlas and Perfect Patients

23:28 – Dr. Pete and Dr. Stephen talk about the Desperation Cycle

26:44 – Dr. Pete and Dr. Stephen share a helpful resource, The Remarkable Vault

28:54 – Dr. Pete and Dr. Stephen invite listeners to join them in their upcoming Conversion Immersions

EPISODE QUOTES

“We break this down into fuel, air and spark. We talked about it how your new patients coming in is the fuel. The marketing is the spark and the money is the air. If you want to get your business going and growing, you have to have the fuel, the air and the spark. And that’s how you ignite the fire.” (02:17) (Dr. Pete)

“When you start talking about metrics, you can’t master what you don’t measure. To grow your business, you’ve gotta know your business, which means you’ve got to know your numbers.” (11:08) (Dr. Stephen)

“You’re in the compliance business. As soon as you recognize that, compliance leads to everything you want. Compliance means following the doctor’s recommendations for care. And compliance to the doctor’s recommendations for care leads to better health outcomes for your patients.” (13:18) (Dr. Stephen)

“You have to have a standard with which you operate. Like you said, doctor’s recommendations. What is that? It’s a standard. Standard of what? Standard of care. We’re not telling you what it should be. We’re saying you need to have one. Why? It’s right for the patient, for you, for your CAs and for your team.” (15:56) (Dr. Pete)

“When you’re in a desperation energy, it’s actually hard for you to be kind. It’s very hard to be loving. It’s hard to be generous. When you’re in a Desperation Cycle, what ends up happening is it’s a vicious cycle and you have to break free of that.” (24:29) (Dr. Stephen/Pete)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete

Learn more about the Remarkable Vault here

Join us for the US Conversion Immersion. Register Now!