[STRATEGY SHIFT]

We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and “adding value” was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching.

So how do you stand out in an AI-saturated market?

In this episode of Business Not As Usual, I’m breaking down why your perspective is the most important differentiator you have, and how to use it to create content that actually moves your people to press the damn application button.

We’ll cover:

• Why “value” alone isn’t cutting it anymore (and what your audience really wants).

• How AI has shifted buyer behavior and why it’s your biggest competitor.

• The three elements that make your perspective powerful: personality, proof, and positioning.

• How to start infusing your worldview into your content so you cut through the noise.

If your content feels like it’s blending in, or worse…like AI could have written it: this episode will show you how to fix that and start creating posts, podcasts, and offers that make people say: “This is my person.”

👉Tune in to learn how to future-proof your business and build the kind of resonance no ROBOT can replicate.

→Be sure to join The 3-Day Content Fix happening Sept 16th-18th here (replays avail): https://meganyelaney.com/content-fix 

→DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content: https://www.instagram.com/meganyelaney