What does it take to thrive in today’s fast-moving retail world? In this episode of Rooted in Retail, host Crystal brings together a powerhouse panel of retail experts: Sarah Koutsogiannis (ANDMORE), Jennifer Johnson (True Fashionistas), Cathy Wagner (Retail Mavens), Josh Orr (Capital Commerce), and Vi Wickam (Wizard of Ads).

Together, they dig into the biggest worries weighing on retailers—and which ones aren’t worth the stress. From avoiding overthinking to finding clarity in your goals, the conversation covers practical, real-world advice to help you focus on what matters most.

Get firsthand insights from retailers on knowing your customer, avoiding shiny object syndrome, using digital marketing to drive real foot traffic, and defining what makes your store unique to achieve long-term success!

[0:40] About our retailers
[2:33] What retailers worry about that’s not worth the energy
[5:35] Why overthinking holds you back as CEO
[8:18] The power of truly knowing your customer
[9:20] Trying to control the uncontrollable
[10:43] Shiny object syndrome in retail
[14:33] Digital marketing tips for driving foot traffic
[29:29] How to figure out what’s truly best for your business
[32:32] Defining clear business goals
[37:03] Key considerations for selling online
[43:57] Building community: what makes your store you

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