On this episode, Linda and Dana talk to listing agent extraordinaire Dean Jackson about how tweaking his marketing efforts helped him get better listing leads that had a higher conversion rate than doing 100 cold calls a day.  Dean shares how there are 3 businesses that every Realtor is running, the before, during and after, and how to excel in each area.  He explains how important it is to have your top 150 clients in your database that you have an active relationship with, not people you treat as a mailing list.  He also discusses how all of his marketing efforts are centered around building a BRAND - Buying Reflex Affecting Now Decisions, meaning he wants to instill in people a reflex to think of him when they decide they want to sell their house.

Check out Dean's podcast Listing Agent Lifestyle to hear more.

And text ELARPODCAST to 33444 to get this week's episode guide!